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This profile was last updated on 5/19/14  and contains information from public web pages.

Chief Executive Officer and Found...

Tova Corporation
 
Background

Employment History

  • Chairman and Chief Executive Officer
    Tova Corporation
  • Owner
    Tova Corporation
  • Creator
    Beauty

Board Memberships and Affiliations

  • Founder
    Beauty
  • Board Member
    Skin Inc
44 Total References
Web References
Tova Borgnine Biography | Beauty By Tova
www.beautybytova.com, 19 May 2014 [cached]
Will Gowing chats with Tova Borgnine
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Tova Borgnine is a pioneering businesswoman and beauty industry entrepreneur who founded the TOVA Corporation in 1977. Starting with four skincare products containing cactus extracts that were marketed directly to customers through mail order, the TOVA Corporation grew to become a multimillion-dollar fragrance, color cosmetics and skincare enterprise, with offices in London, New York and Beverly Hills. Tova has been sharing her passion for beauty with television viewers since 1991 and has earned the honor of being named QVC's "First Lady of Beauty".
At the age of seven, Tova emigrated from Norway to the United States. Drawing inspiration from her mother, Aase, who, though she had only seventy dollars with which to start a new life in America, remained steadfastly determined to succeed, Tova has since been ruled by her dictum that "It can be done". Tova pursued her dreams of modeling and acting in New York but soon discovered a keen interest in the cosmetic arts. After studying with the city's most gifted makeup artists, Tova opened a boutique along the New Jersey shore called "Tova's Touch".
Selling the business, Tova moved to Las Vegas, establishing makeup concessions at Ceasar's Palace and the International Hotel and friendships with the many headline performers and showgirls who made up her clientele. All showed signs of skin damage from harsh stage lights, heavy makeup and drying desert sun. When legendary screen beauty Merle Oberon shared a small jar of an ancient Aztec beauty potion derived from the roots of five desert cacti that miraculously restored the skin, Tova embarked on a quest that would consume several years and eventually form the cornerstone of her business empire.
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It was while with her husband, filming on location in Mexico, that Tova finally traced the source of the cactus-based essence.
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Faced with the choice of returning each of the checks to avoid prosecution for mail fraud, or starting up a business from scratch to meet the demand, Tova chose the latter and, in a mad six-week scramble, managed to fulfill the orders and build her company.
Unable to place her products in high-end department stores, Tova innovated the use of new technology, such as toll-free telephone ordering and acceptance of credit cards for payment.
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Tova handpicked a corps of expertly trained TOVA Beauty Counselors to keep in close personal touch with an ever-growing and fiercely loyal customer base; calling to wish happy birthday or to give a friendly reminder to reorder.
In 1982, Tova introduced the Fragrance Hall of Fame nominated TOVA Signature fragrance; a cleanly sensual American classic scent that instantly struck a chord with consumers. In 1991, after Tova met with executives of QVC and demonstrated her belief in herself and her products, this was the scent that cracked the difficult television market, debunking conventional wisdom that with perfume there could be no selling without smelling.
Tova Did It Her Way: Celebrating 25 Years of the TOVA Signature Fragrance | GCIMagazine.com
www.gcimagazine.com, 19 April 2011 [cached]
Tova Borgnine
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Tova Borgnine
She's a multi-million dollar direct marketing success story who was nominated for a 2008 FiFi Hall of Fame Award from The Fragrance Foundation. She's been active in charitable causes, including the Susan G. Komen Breast Cancer Foundation, the Joy Community Outreach to End Homelessness and other organizations. Not only has she become a Beverly Hills celebrity in her own right, she is also married to a movie star. But this year, Tova Borgnine, CEO and founder of the TOVA Corporation (www.tova25.com), celebrates the 25th anniversary of her biggest hit yet-the TOVA Signature eau de parfum, which has sold in the millions and outlasted other fragrances by decades. Borgnine spoke with GCI magazine about her silver anniversary and how the mail order business she began branched into the electronic retailing arena.
GCI: How has working in a variety of jobs during your career-as a model and an actress, a beauty boutique owner and a makeup artist-contributed to the success of your business and made you a more well-rounder leader?
Tova Borgnine: All facets of life are guides.
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Tova Borgnine: I started my business in 1977 and was recently married to an Academy Award winner, Ernest Borgnine.
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Tova Borgnine: I truly believed in the process, and that's what made it possible.
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Tova Borgnine: QVC was founded in 1986. I've been with them since 1990.
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Tova Borgnine: Number one is the juice. Perfume is created similarly to wines, except with essential oils instead of grapes from vineyards.
LEADERS Interview with Tova Borgnine, Chairman of the Board and Chief Executive Officer, The Tova Corporation by David Schner
www.leadersmag.com, 24 Aug 2010 [cached]
Tova Borgnine with
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An Interview with Tova Borgnine, Chairman of the Board and Chief Executive Officer, The Tova Corporation
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Norwegian native Tova Borgnine began her professional career as a model and actress. After establishing a Tova's Touch boutique in Sea Girt, New Jersey, she moved to Las Vegas, where she opened cosmetics concessions at Caesars Palace and the International Hotel. She founded the Tova Corporation in 1977 and has since won, among other honors, the prestigious FiFi Award (given by the Fragrance Foundation) in 1998. She is also the author of, The Tova Difference: A Promise of Lasting Beauty and Being Married Happily Forever: 22 Secrets, 12 Strategies, and 8 Compromises.
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Download a PDF of LEADERS Interview with Tova Borgnine, Chairman of the Board and Chief Executive Officer, The Tova Corporation
Joy in Jesus, Inc.
www.joyinjesus.org, 20 July 2000 [cached]
This year's Honorary Chairperson, Tova Borgnine, respectfully called "Tova", is an amazing, extraordinary, 1999 Virginia Clinton Kelley Humanitarian Award winner, who has unselfishly extended countless hours and service to assist Dr. Mable John, the Founder of Joy Community Outreach To End Homelessness.
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Tova is a popular celebrity host of "Beauty by Tova" on QVC and she is the owner of the Tova Corporation. Tova owns the "Body, Mind and Spirit" salon in Beverly Hills. Tova has successfully used QVC and her Beautybytova.com website as interactive mediums to advertise her impressive selection of skin care products, services and magnificent fragrances, including her "Tova Signature" fragrance, "Body, Mind & Spirit" fragrance, and her International Fragrance Foundation's FiFi Award winning "Tova Nights" fragrance. In 1998, not only did Tova break all previous QVC sales figures with the "record time" sell of 100,000 fragrance collection gift sets, her overwhelming audience response "overloaded" QVC's massive phone system. Tova's Signaturefragrance has exceeded sales of 5 million units and she has expanded her clientele and QVC audience to include the QVC-United Kingdom and a Spa in London's Athenaeum Hotel. Tova is an avid participant in charitable services and breast cancer awareness projects. She has been ranked as one of "Working Woman" magazine's "Top 500 Woman-Owned Businesses". Tova sits on the Board of the American Scandinavian Foundation, the Board of Junior Achievement, the Board of Global Cosmetic Industry, and ICMAD. Tova was named the Associate Beauty Editor of "We" magazine and the "Wemedia.com" website. Tova also wrote "Being Happily Married Forever", which was selected by the Literary Guild as the Alternative Book of the Month.
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Gift certificates, hotel accommodations, artwork, beauty treatments and restaurant certificates have been donated by Fanciful, Hugo's, Miss Grace Lemon Cake Co., Marriott Hotel & Resort, Avirex, Hampton's Hollywood Cafe, Donna Summer, Sharmelle Jewelers, TOVA, Miller London and many others.
As you may know, we recently ...
www.tlanghans.com, 27 Jan 2014 [cached]
As you may know, we recently had to re-brand due to my name "Tova" being trademarked in several countries by Tova Borgnine, QVC Queen and spouse of the late Ernest Borgnine.
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However, a few weeks after launching I received a call from Tova Borgnine, creator of Beauty By Tova and yes, the spouse of iconic Hollywood actor Ernest Borgnine.
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