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Tova Borgnine


Tova Corporation

HQ Phone:  (310) 246-0218


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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Tova Corporation

188 North Canon Drive

Beverly Hills, California,90210

United States

Company Description

Welcome to our Website. It's where we are today, thanks to you. As always, we strive to offer you the very best in beauty. It's a promise we'll never go back on. May this collection inspire you to try our latest beauty innovations and look, feel and be your...more

Background Information

Employment History


Beauty Fashion


The American-Scandinavian Foundation

Board Member

Skin Inc

Board Member


accelerated Business MBA

Harvard University

Web References(56 Total References)

Tova Borgnine - Author Signature: Tova Borgnine TomFolio Logo 1 Tova Borgnine Tova Borgnine signature Tova Borgnine 'Cosmetic and beauty tycoon. Borgnine is the founder and Chief Executive Officer of the TOVA Corporation, a multi-million dollar business in the beauty industry. She hosts the highly popular QVC program 'Beauty by Tova' and is the author of two books, one on marriage and another on beauty. She is married to the award-winning actor Ernest Borgnine. ' [cached]

Tova Borgnine
The Tova Corp. [cached]

Tova Borgnine
Tova Borgnine She's a multi-million dollar direct marketing success story who was nominated for a 2008 FiFi Hall of Fame Award from The Fragrance Foundation. She's been active in charitable causes, including the Susan G. Komen Breast Cancer Foundation, the Joy Community Outreach to End Homelessness and other organizations. Not only has she become a Beverly Hills celebrity in her own right, she is also married to a movie star. But this year, Tova Borgnine, CEO and founder of the TOVA Corporation (, celebrates the 25th anniversary of her biggest hit yet-the TOVA Signature eau de parfum, which has sold in the millions and outlasted other fragrances by decades. Borgnine spoke with GCI magazine about her silver anniversary and how the mail order business she began branched into the electronic retailing arena. GCI: How has working in a variety of jobs during your career-as a model and an actress, a beauty boutique owner and a makeup artist-contributed to the success of your business and made you a more well-rounder leader? Tova Borgnine: All facets of life are guides. Tova Borgnine: I started my business in 1977 and was recently married to an Academy Award winner, Ernest Borgnine. Tova Borgnine: I truly believed in the process, and that's what made it possible. Tova Borgnine: QVC was founded in 1986. I've been with them since 1990. Tova Borgnine: Number one is the juice. Perfume is created similarly to wines, except with essential oils instead of grapes from vineyards. [cached]

HOLIDAY SHIPPING! Will Gowing chats with Tova Borgnine Tova Borgnine is a pioneering businesswoman and beauty industry entrepreneur who founded the TOVA Corporation in 1977. Starting with four skincare products containing cactus extracts that were marketed directly to customers through mail order, the TOVA Corporation grew to become a multimillion-dollar fragrance, color cosmetics and skincare enterprise, with offices in London, New York and Beverly Hills. Tova has been sharing her passion for beauty with television viewers since 1991 and has earned the honor of being named QVC's "First Lady of Beauty". At the age of seven, Tova emigrated from Norway to the United States. Drawing inspiration from her mother, Aase, who, though she had only seventy dollars with which to start a new life in America, remained steadfastly determined to succeed, Tova has since been ruled by her dictum that "It can be done". Tova pursued her dreams of modeling and acting in New York but soon discovered a keen interest in the cosmetic arts. After studying with the city's most gifted makeup artists, Tova opened a boutique along the New Jersey shore called "Tova's Touch". Selling the business, Tova moved to Las Vegas, establishing makeup concessions at Ceasar's Palace and the International Hotel and friendships with the many headline performers and showgirls who made up her clientele. All showed signs of skin damage from harsh stage lights, heavy makeup and drying desert sun. When legendary screen beauty Merle Oberon shared a small jar of an ancient Aztec beauty potion derived from the roots of five desert cacti that miraculously restored the skin, Tova embarked on a quest that would consume several years and eventually form the cornerstone of her business empire. It was while with her husband, filming on location in Mexico, that Tova finally traced the source of the cactus-based essence. Faced with the choice of returning each of the checks to avoid prosecution for mail fraud, or starting up a business from scratch to meet the demand, Tova chose the latter and, in a mad six-week scramble, managed to fulfill the orders and build her company. Unable to place her products in high-end department stores, Tova innovated the use of new technology, such as toll-free telephone ordering and acceptance of credit cards for payment. Tova handpicked a corps of expertly trained TOVA Beauty Counselors to keep in close personal touch with an ever-growing and fiercely loyal customer base; calling to wish happy birthday or to give a friendly reminder to reorder. In 1982, Tova introduced the Fragrance Hall of Fame nominated TOVA Signature fragrance; a cleanly sensual American classic scent that instantly struck a chord with consumers. In 1991, after Tova met with executives of QVC and demonstrated her belief in herself and her products, this was the scent that cracked the difficult television market, debunking conventional wisdom that with perfume there could be no selling without smelling. More fragrances followed: Body, Mind & Spirit in 1992 (along with a luxurious Beverly Hills Salon of the same name), the FiFi award winning TOVA Nights in 1997, Love Everlasting in2006 (an homage to Norway presented in a cut glass glacier), among others. However, more than thirty years after its debut, TOVA Signature continues to lead the pack, thriving and growing year upon year, as millions of wearers are routinely accosted with the polite but insistent question, "What are you wearing? This is quite a singular achievement in the annals of American fragrance history. From 2002 to 2012, Tova deepened her association with QVC, devoting herself exclusively to expanding the TOVA brand through the Beauty By Tova program across QVC's worldwide television networks. 2013 marks the launch of Tova's own internet retail presence:, and the re-introduction of Tova's acclaimed botanical skincare line, updated to reflect advancements in the science of skincare. Tova is a twice-published author, holds an accelerated Business MBA from Harvard University, is the recipient of numerous awards in recognition of her business achievements and her charitable works, is a breast cancer survivor, and is an accomplished and inspirational public speaker. [cached]

Tova Borgnine on QVC US Friday, February 19, 2016 | Beauty By Tova TOVA BORGNINE ON QVC! HOLIDAY SHIPPING! Will Gowing chats with Tova Borgnine TOVA BORGNINE ON QVC! February 18 2016 Tova Borgnine

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