Having an incubator is one way to make it less likely businesses would fail, said DDA Director Tony Kulick.
said the committee is backing away from the idea of a building that would house the incubator.
Businesses usually stay in such facilities for a fairly short time, then they are expected to move into homes of their own.
But when retail businesses move even across the street or around the corner, they lose customers who can't find them, Kulick
Such moves amount to getting businesses "almost successful," then "almost forcing them to fail," he
"Now they have to move coolers or a commercial kitchen," he
added, referring to businesses that serve or sell food.
"The cost of doing that doesn't seem feasible."
Neither does Kulick
want the DDA, which is a branch of City of Midland government, to get into the landlord business by owning a building.
So the committee, of which he is a member, is looking to help businesses in their individual locations.
A prospective merchant would contact Kulick
, who would contact the Midland Area Chamber of Commerce
, local banks and deans of area business schools.
Business schools often require students to write a business plan for a hypothetical startup.
"Hopefully they'd refer those students to us," Kulick