According to Tony Griffin, IT director at Musgrave, "Many analysts predict that online shopping will be a major force by 2004 and we wanted to be one of the first in the industry to develop an online presence.
"Unipower had the proven retail expertise to integrate the e-commerce solution with our existing legacy systems and accommodate our diverse customer base to enable us to achieve our goal," he
The new online system also provides Musgrave
with knowledge of its customers and their preferences, helping them to target future promotions.
The Unipower solution is based on Microsoft Internet technologies and is from the same family of Unipower solutions
used by many leading supermarket chains including Tesco, Co-Op and Esselunga
in Italy.The system works by providing customers with a CD that gives access to Musgrave
's on-line ordering system.Purchasers install the CD on their PC and click on the products that they wish to buy.The whole process is completed off-line with the customer only logging on to send an order and receive updates.