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This profile was last updated on 9/17/13  and contains information from public web pages.
Phone: +33 * **** ****  HQ Phone
Orange Group
78 rue Olivier de Serres
Paris, Île-de-France
France

Company Description: Within the Orange Group, the Orange brand operates in the UK, France, Switzerland, Romania, Slovakia, Thailand, the Ivory Coast, the Dominican Republic, Cameroon,...   more
Background

Employment History

  • Chairman
    Orange Drugs Limited
  • Chief Executive Officer and Managing Director
    Orange Drugs Limited
  • Non Executive Director
    Transcorp PLC.
  • Chairman
    Tony Ezenna Foundation
  • Chairman
    Orange Kalbe Limited
  • Chairman
    Orange West Africa Limited
  • Chairman
    National Institute for Pharmaceutical Research and Development , Abuja

Board Memberships and Affiliations

Education

  • St John's Nursery School
50 Total References
Web References
Tony Ezenna - Orange ...
business-matter.com, 17 Sept 2013 [cached]
Tony Ezenna - Orange Group
Guardian Express Bank - Our Board
www.guardianexpressbankplc.com, 11 Nov 2007 [cached]
TONY I. EZENNA
The Chairman and Chief Executive of Orange Drugs Limited, a foremost pharmaceuticals, soaps, cosmetics and toiletries marketing company.His company represents major industrial groups in Indonesia (Kalbe Group, B.P. Tempo Pacific and Dexamedica) as well as Italian Groups (Dott Bonapace Srl and Medisca Phama Srl).
He is an active member of various associations and clubs, including the Nigerian American Chamber of Commerce, British Chamber of Commerce, German and Indonesian Chambers of Commerce and Industry, given his wide business interests across the globe.
He won the 1997 Nigerian Medical Association (NMA) Staff Sponsor Award.
He is married with children.
Anthony Ifeanyichukwu Ezenna, ...
www.newswatchngr.com, 20 April 2009 [cached]
Anthony Ifeanyichukwu Ezenna, businessman, community leader, philanthropist, company executive, 52, April 21. Born in Port Harcourt, Rivers State, he began his nursery education at Saint John's Nursery School, Diobu, Port Harcourt; attended Saint David's Primary School, Akokwa. He attended Akokwa High School, Owerri, Akokwa, Imo State and finished in 1975, at Christ the King College, CKC, Onitsha, Anambra State.
He was manager, Eastern Industrial Chemist. He is the founder, Orange Drugs Limited; chairman, Orange West Africa Limited, Orange Kalbe Limited and Tony Ezenna Foundation. He was chairman, National Institute for Pharmaceutical Research and Development, NIPRD; former director, Springbank PLC and Transcorp PLC. He is member, Manufacturers Association of Nigeria, MAN, Lagos Chamber of Commerce and Industry, Nigerian-German Chamber of Commerce, Nigerian-Asian Chamber of Commerce. He is a Papal Knight of Saint Sylvester of the Catholic Church.
The Sun News On-line | national news
www.sunnewsonline.com, 27 May 2006 [cached]
Orange Drugs: The secret of Tony Ezenna's success
...
The story of Chief Tony Ezenna, the Chairman of Orange Drugs, one of the biggest names in drugs sales, importation and later manufacturing is that of grass to grace.
...
Once, at his Lagos head office at Ilupeju, two journalists interviewed Ezenna, better known as Ikenga.
He actually obliged the interview that afternoon sometime in the first quarter of 2003, but like one who woke up from a deep sleep, he was to call the senior of the journalists to ask that the interview be dropped.He never likes press publicity but rather strategises to take his business higher.
Observe Ezenna in any public function, especially during the re-branding of his products at Sheraton, Ikeja last year many never actually got to know who he was.He believes in lying low.He was always there at the function but was only known when introduced.To him publicity is a bore and worst of all a distraction to business.
Lately, he has expanded his empire to manufacturing, having scored great point for being a major distributor to over 14 companies in USA and Asia, and major marketer of over 28 prime products.
Family manWhat he has passion for is his family.He would tell you that he married a very beautiful wife and would remain proud any day to brandish her.
...
Like the story of the life of America's Sam Walton who was just your typical small town guy, and who had nothing to his name, so also that of Ezenna.All Walton had was a raw determination to give service and a rare marketing genius, possibly the greatest in modern entrepreneurial America to back it up.
Humble as all truly great men are wont to be, he defied conventional Wall Street wisdom and started off his retailing shop in semi-urban and rural America.His corporate goal was not to look fanciful, it was not to concern himself with branding or pandering to Wall Street's fashionable waves.His aim was simple - to sell literally at cost and transfer the savings as profit shared between him and the consumer.
...
Why we pick on Ezenna is to prove that wisdom and genius is forever provenance free.And what the American did with a Walmart we can fix with our national examples in Nigeria. Ezenna's story is as simple as all great tales that will endure.He started off his career after Higher School Certificate.He was so bright he was to head for the University, but difficult family circumstances and fortune forced him to take unto enterprise.
As his business grew and fortune smiled on him, Ezenna achieved one remarkable feat.It was to transcend and overcome the Nigerian entrepreneurs temptation to mix up his business and family expenses; thereby using up re-investible capital to spoil themselves a little.This will ruin the long term vision and prosperity of any business.
Value to the customerApart from this structural plank by which the young Ezenna, kept his corporate ledgers away from personal expenses, he achieved a Sam Walton style focus.It is the greatest passion in growing any business; the giving of the greatest value to your customer on his every naira.Because Ezenna learnt his business from the roots up to the branches he had this instinctive understanding, that the market place is not a theatre, it is a field where buyers hunt for value.It is your great value against your customer's little naira.
Now unlike the horseriding wish of most unseasoned entrepreneurs, that branding dramatics is the magic and that branding is cost free, Ezenna knew otherwise.That there are other channels, through which we can deliver, the greatest value chain to customers while saving costs.
Marketing unbeatableToday, Ezenna, the Orange Drug CEO has the vast and all pervasive market penetration of his franchise products to show for it.From Delta Soap to Osram electrical fillings, Orange Group products have shown market dominance no other purely indigenous group has achieved.
As if to double-check, I asked around on Ezenna.Professor J.A.E Obuekunie who keeps an eye on African, especially Nigerian enterprise and entrepreneurs spoke eloquently and perhaps most definitely. If, he began, there is any marketer who knows Africa, that man is (Tony) Ezenna.In fact, he is something of Africa's indigenous Lever Brothers and Procter and Gamble rolled into one.And the value edge is that he is just coming to his best.
He as entrepreneur also continually shuns that which is merely fanciful and goes for the substantial…avoids the peripherals and goes for the core values.He comes as one with the most gifted global businessman acumen I have seen, from Sam Walton to Branson.He is focused on his business and then on a second line obsession of delivering best services value to customers.For these great men of enterprise, the magic of branding is in value.Deliver value, stupid.And yet more value.
PR distracts himPossibly Ezenna is not the only Nigerian who started small and made big, but he is definitely amongst the select few who are focused on world class attitudes to their businesses.And also like the very best of them, he knows that PR and razzmatazz not only take money, they can distract the entrepreneur from his core purpose which is giving more value at increasingly lower costs.Today Orange Group is transformed into a world class and enduring corporation.
...
Ezenna has done it, in fact his international headquarters is located in Boston, U.S.A.
..: Welcome to Transnational Corporation of Nigeria Plc.
www.transcorpnigeria.com, 23 July 2007 [cached]
Tony EzennaNon-Executive Director
...
Tony Ezenna
...
Tony Ezenna is a non Executive Director of TransCorp and Chief Executive Officer/Managing Director of Orange Drugs, a dominant player in Nigeria's pharmaceutical and toiletries sector.Since its establishment in 1993, the company gained a strong presence in the healthcare business with a number of over-the-counter drugs and other pharmaceutical products which are strong and popular brands.Chief Ezenna has made several philantropic engagements across Nigeria.
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