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This profile was last updated on 10/1/12  and contains information from public web pages.

President

Filament Consulting
 
Background

Employment History

Board Memberships and Affiliations

  • Founder
    Filament Consulting
  • Founder
    Barra Consulting

Education

  • MBA
    University of Michigan
  • Bachelor of Mechanical Engineering degree
    General Motors Institute
  • M.B.A.
    University of Michigan
105 Total References
Web References
Mary Barra, senior vice president, Global ...
www.gm.com, 1 Oct 2012 [cached]
Mary Barra, senior vice president, Global Product Development, General Motors Company; and her husband Tony Barra, president, Filament Consulting, served as chairs for the Annual Dinner.
...
"The Karmanos Cancer Institute does an extraordinary job not only in caring for those with cancer, but also in working to find a cure," Barra said.
...
"I want to recognize Mary and Tony Barra for their stellar leadership, commitment and compassion as chairs for this year's event.
Mary and Tony Barra to Chair ...
www.karmanos.org, 23 Jan 2012 [cached]
Mary and Tony Barra to Chair Karmanos Cancer Institute's 30th Annual Dinner April 28
...
Jeffrey Johnson, director, GM Health and Welfare Programs (left), and Karmanos' 2012 Annual Dinner Chairs Mary and Tony Barra (far right), present GM Foundation check to Karmanos Cancer Institute's Nick Karmanos, senior VP, Institutional Relations; and Gerold Bepler, M.D., Ph.D., president and CEO.
...
Separately, GM Senior Vice President of Global Product Development Mary Barra and her husband, Tony, president of Filament Consulting, will chair the Institute's 30th Annual Dinner on April 28.
...
Chairs of Karmanos 30th Annual Dinner are Mary and Tony Barra
...
A 33-year veteran of GM, Barra is responsible for leading the design, engineering and quality of new vehicles for GM across the globe. She was recently named one of the "World's 100 Most Powerful Women" by Forbes magazine.
"We're very happy to have the support of Mary and Tony Barra as chairs of this year's dinner to support cancer research," said Gerold Bepler, M.D., Ph.D. president and chief executive officer, Karmanos Cancer Institute.
...
"Tony and I are honored to be able to build upon the success of last year's event by chairing the 2012 Annual Dinner," said Barra.
ACCESS
www.accessthehome.com, 22 April 2005 [cached]
Tony BarraChief Strategy Officer, Internet Home Alliance President, Filament Consulting
Tony Barra is Chief Strategy Officer (CSO) of Internet Home Alliance.In this role, Barra is responsible for developing connected home business models and value chain analyses and new member recruitment.
Barra recently launched his own consulting firm specializing in business model development and value chain analysis for the connected home industry.Prior to forming Filament Consulting, Barra was a principal at DiamondCluster International, a leading digital strategy firm.Barra led many projects including a detailed economic analysis of the value chain for delivering Internet based managed services to residential customers and a white paper evaluating the many technology protocols competing in today's home networking marketplace.Barra has led the development of a strategic partnership framework that assesses the strengths of companies in each segment of the connected home industry.
Additional industries in which Barra led projects included real estate, energy, financial services and consumer products.Prior to that Barra was with Electronic Data Systems for nine years holding several leadership positions with expertise in product development processes and design technologies.Barra held positions with Ohmeda Medical Engineering and General Motors Corp.Barra has a MBA from the University of Michigan where he graduated with high distinction and a Bachelor of Mechanical Engineering degree from General Motors Institute.
Abstract
In this presentation, Tony will share select research results from an Internet Home Alliance-sponsored study on home technology ownership.The focus of this Web study was single-family, owner-occupied households with Internet access.The study of 1,919 qualified U.S. households covered, in part, the relationship between the adoption of broadband and home networks as well as the likely adoption of specific bandwidth-hungry, network-required services.The study looked at products and services for entertainment, career and family solutions.Tony will characterize the current broadband market and identify related market opportunities.
Internet Home Alliance
members.internethomealliance.com, 10 Feb 2003 [cached]
Chief Strategy Officer - Tony Barra
...
Tony BarraChief Strategy Officer, Internet Home Alliance President, Barra Consulting
Tony Barra is Chief Strategy Officer (CSO) of Internet Home Alliance.In this role, Barra is responsible for new member recruitment and developing connected home business models and value chain analyses.
Barra recently launched his own consulting firm specializing in business model development and value chain analysis for the connected home industry.Prior to forming Barra Consulting, Barra was a principal at DiamondCluster International, a leading digital strategy firm.Barra led many projects including a detailed economic analysis of the value chain for delivering Internet based managed services to residential customers and a white paper evaluating the many technology protocols competing in today's home networking marketplace.Barra has led the development of a strategic partnership framework that assesses the strengths of companies in each segment of the connected home industry.
Additional industries in which Barra led projects included real estate, energy, financial services and consumer products.Prior to that Barra was with Electronic Data Systems for nine years holding several leadership positions with expertise in product development processes and design technologies.Barra held positions with Ohmeda Medical Engineering and General Motors Corp.
Barra has a MBA from the University of Michigan where he graduated with high distinction and a Bachelor of Mechanical Engineering degree from General Motors Institute.
E-mail: tony@internethomealliance.com
[ back to top ]
Yahoo - Parks Associates and Internet Home Alliance Announce Final Panel for Forum 2001
biz.yahoo.com, 3 Dec 2001 [cached]
``The Internet Home Alliance provides a unique opportunity for industry leaders to work together,'' said Tony Barra, principal of Barra Consulting. ``This kind of collaboration is driving the spirit of invention by creating an environment and organic process that will take the connected home industry to the next level.It also provides critical information on what's important and useful to the consumer and what's economically viable.''
The panel will identify three strategies within the context of the current business ecosystem.The three elements of the ecosystem include, clearly identified and unmet consumer needs, end-to-end solutions that deliver the user experience, and value chains that deliver economically viable offerings, which are fundamental in designing and execution successful strategies in this increasingly competitive market.
...
Tony Barra, president of Barra Consulting, will moderate the panel.
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