Share This Profile
Share this profile on Facebook.
Link to this profile on LinkedIn.
Tweet this profile on Twitter.
Email a link to this profile.
See other services through which you can share this profile.
This profile was last updated on 3/17/14  and contains information from public web pages and contributions from the ZoomInfo community.

President, Optimum Sports

Optimum Sports
195 Broadway
New York, New York 10007
United States

Company Description: We are leading a new category of hybrid sports agencies: Established in 2003, we built an agency under the philosophy of combining Sports Marketing, Sports...   more
Background

Employment History

  • Managing Director
    Optimum Sports
  • Director, Sports Media
    OMD
  • Director of Sports Marketing
    OMD
  • Senior Vice President, Group Director Investment
    BBDO
  • Vice President
    BBDO
  • President
    Optimum SportsNov
  • U.S. Director of Sports Marketing
    Omnicom's OMD
  • Managing Director
    Omnicom's Optimum Sports

Board Memberships and Affiliations

75 Total References
Web References
Optimum Sports
www.optimumsports.com, 27 Nov 2013 [cached]
Tom McGovern
...
Tom McGovern Managing Director
Optimum Sports - About Us
www.optimumsports.com, 7 April 2012 [cached]
Tom McGovern - Managing Director
...
Tom McGovern
In his role as Director of Optimum Sports, Tom McGovern oversees a $1 billion portfolio across Omnicom clients including State Farm, Pepsi, Gatorade, Visa, FedEx, and McDonald's.
Well-respected among his peers, and throughout the industry as a whole, Tom was named one of Sports Business Journal's "50 Most Influential People in Sports Business" in 2007, and is a two-time winner (2002, 2003) of the sports industry magazine of record's prestigious "40 Under 40" award.
Prior to his current role with Optimum Sports, Tom spent three years overseeing all sports television buying for Omnicom's OMD media agency. He also spent twelve years at BBDO in New York where he worked on various accounts over the years.
Tom was named a Vice President at BBDO in 1996, and later in the same year was promoted to Associate Media Director as his Pizza Hut team received MediaWeek's "Creative Media Award" for most creative use of National Television. Tom was elected to Senior Vice president at the agency in 1998.
National Sports Marketing Network (NSMN) - Staff & Board
www.sportsmarketingnetwork.com, 22 Dec 2012 [cached]
Tom McGovern , Optimum Sports
National Sports Marketing Network (NSMN) - New York City Chapter
www.sportsmarketingnetwork.com, 20 Nov 2008 [cached]
THE IMPACT OF A WORK STOPPAGE ON SPORTS BUSINESS: WHAT CAN WE EXPECT & HOW DO WE PREPARE? | TOM MCGOVERN JOINS LIVE DISCUSSION ON THE ECONOMY | NEW YORK CITY CHAPTER | NBC SPORTS JOINS FRIDAY MORNING'S PANEL DISCUSSION AT SI OFFICES | ENGAGING THE SPORTS FAN OUTSIDE THE TELECAST | UPDATE: NSMN ANNOUNCES ADDITIONAL SOCIAL MEDIA EXPERTS FOR OCTOBER 17 EVENT IN NEW YORK CITY | NSMN ANNOUNCES NATIONAL LECTURE SERIES ON SOCIAL NETWORKING National Sports Marketing Network (NSMN) - New York City Chapter
...
Tom McGovern
...
Tom McGovern Managing Director
...
Tom McGovern Managing Director
...
- Tom McGovern, Director, Sports Media, OMD/Optimum Sports Moderator:
...
Tom McGovern
Not the Only Game in Town
www.mediaweek.com [cached]
Speaking at Street & Smith's Sports Sponsorship Symposium in New York last week, Tom McGovern, OMD's director of sports marketing, took the National Football League to task for its policy of not allowing in-game enhancements (on-air promotions during telecasts).McGovern, who represents clients including Visa, Pepsi and Federal Express, said as a result, some advertisers, including official NFL sponsors, are forced into pregame shows already jammed with ads."These sponsors are paying so much money, and they are unable to distinguish themselves,?"he said.
Other People with the name "McGovern":
Other ZoomInfo Searches
Accelerate your business with the industry's most comprehensive profiles on business people and companies.
Find business contacts by city, industry and title. Our B2B directory has just-verified and in-depth profiles, plus the market's top tools for searching, targeting and tracking.
Atlanta | Boston | Chicago | Houston | Los Angeles | New York
Browse ZoomInfo's business people directory. Our professional profiles include verified contact information, biography, work history, affiliations and more.
Browse ZoomInfo's company directory. Our company profiles include corporate background information, detailed descriptions, and links to comprehensive employee profiles with verified contact information.
zirhbt201304