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"CM Profit is a leader in the constantly changing arena of Category Management. The company has added significant value to NBWA and its member companies by helping wholesalers develop strategies and retailers execute them by focusing on profitability." ... more.
Chief Commercial Officer
Vice President National Retail Sales
Senior Vice President Sports Marketing
Chain Sales Manager
Aston Villa FC
Chief Executive Officer
Advisory Board Member
AVP , Inc.
Sportvision , Inc.
BevNET Live: â€œBuild Your Categoryâ€� featuring Tom Fox | CM Profit Group
BevNET Live: "Build Your Category" featuring Tom Fox
Launching entrepreneurial brands often means more than just building a new beverage - it also means helping create a whole new category and introducing it to new retail channels as well. That's a challenge entrepreneurs understand, but they can only carry things forward a certain distance on their own - beyond that, they must rely on other links in the retailing chain. Wearing the hats of entrepreneur, distributor, category management expert, and retailer, respectively, will be Mark Rampolla, the founder and CEO of ZICO coconut water; Gerry Martin, the VP of Marketing at Polar Beverages; Tom Fox, a partner at CM Profit Group; and Andy Steele, the founder of Anonymous consulting.
About Us | CM Profit Group
Tom Fox ~ Partner
Tom is a nationally recognized leader in Retail Sales and Category Management for the beverage industry. Formerly a Vice President of National Accounts, he has extensive experience working with major domestic suppliers, importers, wholesalers and retailers. Tom has successfully developed win/win relationships with retailers as both a "Category Captain" and "Category Validator. Tom also contributes to numerous national publications and serves as a panelist at beverage industry seminars and conventions.
CM Profit Group - About Us
Partner Tom is a nationally recognized leader in Retail Sales and Category Management for the beverage industry. Formerly a Vice President of National Accounts, he has extensive experience working with major domestic suppliers, importers, wholesalers and retailers. Tom has successfully developed win/win relationships with retailers as both a "Category Captain" and "Category Validator. Tom also contributes to numerous national publications and serves as a panelist at beverage industry seminars and conventions.
Shankenâ€™s Impact Newsletter: U.S. Beer Wholesalers Take On Array Of New Trade Channels | CM Profit Group
According to Tom Fox, partner, CM Profit Group, a Detroit-based beer sales and marketing development firm, leading beer marketers have become enthralled with the dollar- store channel even though malt beverage sales there remain modest.
"Tom Fox's Sales Coaching program led to an 'epiphany' for our sales management team about what it means to truly develop our sales team.
In the past, during "work-withs" our managers tended to lecture about what results were achieved or not achieved. We really didn't focus on building techniques and improving process. This program has allowed us to change our management approach, and while we are still highly focused on achieving results, we are equally focused on developing our people. We honestly can't expect better sales results without an improved sales staff. Tom's workshops taught our managers how to involve the sales rep in this process and have them "self-discover" what they're doing right and what their needing to improve. Our industry needs to start building a coaching atmosphere and Tom can help your organization begin that process. For more information and how to register your staff, please e-mail or call Tom Fox at 248-765-0887. Thanks.