is the industry leader in customer analytics and retail site selection technology, providing strategic target marketing research services to major retailers, cities and economic development groups throughout the United States.
Using its proprietary Buxton Real Estate Solutions product, a predictive model was built for Fantastic Sams
to score potential sites throughout the country.
Currently, Fantastic Sams
has nearly 1,400 salons operating in the United States and is targeting growing metropolitan areas where Fantastic Sams
has already built a significant brand presence.
has been gathering Fantastic Sams customer data over the past year to help accurately define the store's performance.
then uses their Real Estate Solutions product and services to actively identify which markets are best for expansion, marketing and merchandising.
"Buxton's proven Real Estate Solutions will allow Fantastic Sams to accurately assess the potential of future locations," says Charles Wetzel, president and COO, Buxton.
"By partnering with Buxton we are able to target the ideal locations for our franchisees expansion efforts that will ultimately aide them in reaching their highest possible sales potential," added Jeff Sturgis vice president of franchise sales and development for Fantastic Sams.
Since 1994, Buxton
has been the industry leader in customer analytics for the retail industry.
Its focus now includes healthcare organizations, consumer packaged goods manufacturers and city governments.
Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization's best customers and find more like them anywhere in the U.S. Among its 1,700 clients are retailers FedEx Office
, PETCO, The Container Store and New Balance Shoes.
Buxton's founder Tom Buxton was named the Ernst & Young Entrepreneur of The YearÂ® 2007 in Business Services for the Southwest Area.
In 2006, Retail Traffic recognized Buxton
as one of three figures "influencing the future of retail real estate.
was also selected as one of the Most Innovative Companies in the 2006 American Business Awards and was named #2 in Fast Company magazine's
2005 Fast 50 list of top innovators and technology pioneers.