announced today that they have licensed with Google, Inc.
(Nasdaq: GOOG) to use Google Maps as the mapping program to drive its online site and customer management system, SCOUT
, beginning June 13.The web-based tool provides clients with instant access to the most accurate psychographic and demographic data and mapping with the push of a button.
The greatest benefit of Google Maps within SCOUT
is the ability to view aerial maps for any site in the United States."Retailers are always interested in an aerial view of a particular site, and how their store will fit within the given space," said Tom Buxton, president and CEO of Buxton.
performs the research and compiles it into a marketing vehicle so that communities can recruit retailers and developers for retail economic development purposes.
Since 1994, Buxton
has been the industry leader in customer analytics for the retail industry.Its focus now includes healthcare organizations, consumer packaged goods manufacturers and city governments.Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization's best customers and find more like them anywhere in the U.S. Among its 1,700 clients are retailers FedEx Office, PetCo, California Pizza Kitchen, The Container Store and New Balance Shoes and communities including McKinney, Texas; Gary, Ind.; Midtown Alliance Atlanta, Ga.; and the City of Moulton, Ala. Buxton's founder Tom Buxton was named the Ernst & Young Entrepreneur of The Year(R) 2007 in Business Services for the Southwest Area.
In 2006, Retail Traffic recognized Buxton
as one of three figures "influencing the future of retail real estate."Buxton
was also selected as one of the Most Innovative Companies in the 2006 American Business Awards and was named #2 in Fast Company magazine's
2005 Fast 50 list of top innovators and technology pioneers.