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Watsonville telescope, binocular company bracing for holiday rush, city's holiday sale - By Daniel Lopez - Sentinel staff writer - November 20, 2006
Tom Anglo has a lot of people star-struck. Anglo, president of Orion Telescopes & Binoculars, has helped astronomy buffs and others put their eyes closer to their target.
And with the holidays approaching, he's
expecting to do it a lot more.
"We will absolutely go skyward," he
said during the last two and a half months of the year the Hanger Way company
, with 62 employees, can expect to fill 15,000 to 20,000 orders mostly from online and catalog purchases.Sales from its Watsonville and Cupertino stores and other small retailers make up the remainder.
On Dec. 2, customers can purchase the telescopes and binoculars directly from the source as Orion
joins other Watsonville companies for the annual Holiday Factory Sale.
"We are not trying to move any junk, we are going to put out our regular stuff," Anglo
"It's been a family business, and we continue to run it like one," said Anglo
Nearly 90 percent of the company's business is generated by telescope sales, but they offer nearly 100 optical choices and accessories.
"The whole theme of the company is to target the intellectually curious market," Anglo
The choices go from a $100 telescope for beginners to a $3,000 scope that features GPS and can automatically train itself on a mark with the punch of a few buttons.
"You have to know the sky to know what you want to look at," said Anglo
, who admitted he's
not an expert of the stars.
"I'm learning astronomy and there is a lot to learn," he
NJ Night Sky - Orion Telescope SOLD
Tom Anglo, president of Orion Telescopes & Binoculars, said: "We are very excited about the opportunity to join forces with Imaginova.
Imaginova: About Us: Senior Management
Tom AngloPresident, Orion Telescopes & Binoculars
Orion deal magnifies firm’s reach By DONNA JONES SENTINEL STAFF WRITER January 19, 2005
Tom Anglo, Orion's president, said the acquisition of Orion may pave the way for growth of the 30-year-old company, founded in Santa Cruz and based in Watsonville since 1999.
Imaginova, a 5-year-old multimedia company specializing in science and technology, has no plans to move Orion
and its 65 employees from its Hangar Way headquarters, Anglo
"(Imaginova) has an enormous reach into the space interest community and is capable of making (Orion) more of a household name," Anglo
Tom Anglo has a lot of people star-struck.Anglo, president of Orion Telescopes & Binoculars, has helped astronomy buffs and others put their eyes closer to their target.And with the holidays approaching, he's expecting to do it a lot more.
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