Details on why Intelligent Marketing CEO Todd Vowell's Turkeyball Bonanza marketing event is so successful in 2004.
Cleveland, OH November 8, 2004 -- Turkeyball
: Ohio Automobile Dealerships, Ohio Car dealers and U.S. dealers nationwide have found the solution to sluggish end-of-the-year auto sales with what industry insiders are calling the hottest promotion in automobile sales: The Turkeyball Bonanza
This year's Turkeyball Bonanza features a $15 turkey certificate that can be redeemed in virtually any U.S. grocery store that takes coupons.U.S. dealerships running Turkeyball promotional events are breaking sales records throughout the country.
With over 350,000 cars sold and over 1 million turkeys given away, Intelligent Direct Marketing
's Turkeyball Bonanza has been a well kept secret with the auto dealerships that flourish in October, November and December
. IDM's CEO Todd Vowell came up with the promotional idea 11 years ago and has watched it grow into the darling of the automobile industry.