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2014-03-29T00:00:00.000Z

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Wrong W. Vaught?

W. Todd Vaught

Vice President and Principal

ASD Inc.

Direct Phone: (678) ***-****       

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ASD Inc.

55 Ivan Allen Jr. Blvd Suite 100

Atlanta, Georgia 30308

United States

Company Description

About ASD ASD is a national design firm headquartered in Atlanta, specializing in interiors, architecture, and graphics, and currently maintains offices in Tampa, Washington, D.C., Jacksonville, Birmingham, San Francisco and South Florida. www.asdnet.com. ... more

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Background Information

Web References (10 Total References)


Speakers include Craig Berger (Associate ...

www.signs.org [cached]

Speakers include Craig Berger (Associate Chair, Visual Presentation and Exhibition Design Program Fashion Institute of Technology), Sachin Kalbag, (Senior Urban Designer, Miami Downtown Development Association), and Todd Vaught (Vice-president/Principal, Sky Design).


News

www.idesigni.co.uk [cached]

W. Todd Vaught, Vice President of the Atlanta graphics design firm Sky Design, original had the inspiration the show while shopping in a skateboard shop.


News

www.idesigni.co.uk [cached]

W. Todd Vaught, Vice President of the Atlanta graphics design firm Sky Design, original had the inspiration the show while shopping in a skateboard shop.


W. Todd Vaught, Vice ...

www.idesigni.co.uk [cached]

W. Todd Vaught, Vice President of the Atlanta graphics design firm Sky Design, original had the inspiration the show while shopping in a skateboard shop.


Trends: Branded Solution

www.contractmagazine.com [cached]

When Todd Vaught, vice-president and principal at Sky Design in Atlanta, was commissioned to do a project for FedEx, he looked beyond the iconic shipping company's logo and colors.This project was the headquarters of CustomCritical, the VIP, get-it-there-now division of FedEx, in Green, Ohio.Vaught considered the usual procedures at CustomCritical and saw that they don't even use the FedEx boxes there.Most items are oversized, so they are swiftly bubble-wrapped and put on a pallet for immediate shipping.In turn, signage and spaces throughout the building feature metal screens, either linear or curved, with perforated holes that reference the typical activity there.Vaught also agrees that form follows brand."It innately reflects their business in the space," he says.

If there is one rule to follow here, it is that the designer must articulate the reason for employing a given form; there needs to be a clear understanding as to why it is there."Form should represent the client in a certain way, not form for the sake of form or because it's cool and in magazines," says Vaught.
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Todd Vaught

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