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This profile was last updated on 7/1/06  and contains information from public web pages and contributions from the ZoomInfo community.
 
Background

Employment History

  • Vice President and Principal
    Sky Design
Web References
Trends: Branded Solution
www.contractmagazine.com, 1 July 2006 [cached]
When Todd Vaught, vice-president and principal at Sky Design in Atlanta, was commissioned to do a project for FedEx, he looked beyond the iconic shipping company's logo and colors.This project was the headquarters of CustomCritical, the VIP, get-it-there-now division of FedEx, in Green, Ohio.Vaught considered the usual procedures at CustomCritical and saw that they don't even use the FedEx boxes there.Most items are oversized, so they are swiftly bubble-wrapped and put on a pallet for immediate shipping.In turn, signage and spaces throughout the building feature metal screens, either linear or curved, with perforated holes that reference the typical activity there.Vaught also agrees that form follows brand."It innately reflects their business in the space," he says.
If there is one rule to follow here, it is that the designer must articulate the reason for employing a given form; there needs to be a clear understanding as to why it is there."Form should represent the client in a certain way, not form for the sake of form or because it's cool and in magazines," says Vaught.
...
Todd Vaught
Speakers include Craig Berger (Associate ...
www.signs.org [cached]
Speakers include Craig Berger (Associate Chair, Visual Presentation and Exhibition Design Program Fashion Institute of Technology), Sachin Kalbag, (Senior Urban Designer, Miami Downtown Development Association), and Todd Vaught (Vice-president/Principal, Sky Design).
Show Me Green
www.pattisonsign.com, 16 July 2005 [cached]
Vaught said the landscape architectural firm that crafted Suwanee's greenspace, John Benson & Assoc., suggested city officials contact sky design to cooperatively develop a sign program.
...
Todd Vaught, sky design's principal, said creating wayfinding systems is much easier for suburban or rural communities.
"To create environmental graphics for a city Atlanta's size - even a city like Macon - requires exhaustive studies of traffic patterns and demographics."he said."Plus, you can't create a 'brand' for a city that size; it is what it is.Smaller towns afford that kind of opportunity."
Vaught considered the city's architecture and sought to use representative material - thus, the presence of masonry in much of the signage.Also, the use of medallions bearing a serified, "S" monogram on the city's lightpoles inspired him to incorporate them into the graphics as an unofficial logo.
The firm tapped Ornametal Specialties (Norcross, GA) to fabricate the program.Vaught frequently works with them - a collaboration earned first place in the Commercial Monument category of the 2005 ST/ISA International Sign Contest (see ST, April 2005, page 112) - because they're versatile and work with many media types.
Show Me Green
www.ornametalspecialties.com, 16 July 2005 [cached]
Vaught said the landscape architectural firm that crafted Suwanee's greenspace, John Benson & Assoc., suggested city officials contact sky design to cooperatively develop a sign program.
...
Todd Vaught, sky design's principal, said creating wayfinding systems is much easier for suburban or rural communities.
...
Vaught considered the city's architecture and sought to use representative material - thus, the presence of masonry in much of the signage. Also, the use of medallions bearing a serified, "S" monogram on the city's lightpoles inspired him to incorporate them into the graphics as an unofficial logo.
The firm tapped OrnaMetal Specialties (Norcross, GA) to fabricate the program. Vaught frequently works with them - a collaboration earned first place in the Commercial Monument category of the 2005 ST/ISA International Sign Contest (see ST, April 2005, page 112) - because they're versatile and work with many media types.
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