said the landscape architectural firm that crafted Suwanee's greenspace, John Benson & Assoc., suggested city officials contact sky design to cooperatively develop a sign program.
...Todd Vaught, sky design's principal, said creating wayfinding systems is much easier for suburban or rural communities.
"To create environmental graphics for a city Atlanta's size - even a city like Macon - requires exhaustive studies of traffic patterns and demographics."he
said."Plus, you can't create a 'brand' for a city that size; it is what it is.Smaller towns afford that kind of opportunity."Vaught
considered the city's architecture and sought to use representative material - thus, the presence of masonry in much of the signage.Also, the use of medallions bearing a serified, "S" monogram on the city's lightpoles inspired him to incorporate them into the graphics as an unofficial logo.
The firm tapped Ornametal Specialties
(Norcross, GA) to fabricate the program.Vaught
frequently works with them - a collaboration earned first place in the Commercial Monument category of the 2005 ST/ISA International Sign Contest (see ST, April 2005, page 112) - because they're versatile and work with many media types.