Todd Storch, founder of Taylor's Gift Foundation, leads a busy life.
helps manage the nonprofit by coordinating fundraising events, setting up scholarships and, in general, spreading the word about the importance of organ donation.
not working, he
plays drums, spends time with his
children and tries to stay stress-free through exercise and massage therapy.
"Every day is its own battle, and massage helps with that.
We get all kinds of good out of the foundation, but it has stress like everything else.
Life has its stresses, and it's important to find a way to relieve them," said Storch
is a former marathon runner and triathlete who used massage therapy as an integral part of his
"When I was training for Iron Man, massage was a huge part of my training and recovery.
I joined Massage Envy
because it was so convenient.
I got a massage two or three times a week to help speed up recovery and because it was a great stress reliever," said Storch
no longer in training, Storch
continues to get a regular massage from a licensed therapist.
credits it with helping him stay healthy.
"Now I get a massage every two months or so, but it's not nearly as much as I'd like.
I wish I could get one every week," laughs Storch
"When I get a massage now, it's really more for stress relief.
It's a part of having a healthy lifestyle."
wife, Tara, started Taylor's Gift Foundation
two years ago, after the tragic death of their oldest daughter, Taylor.
"Taylor was killed in a skiing accident when she
When the doctors asked us if we wanted to donate her
organs, we said yes.
was such a caring person, and she
wanted to help others however she
By donating her
death saved five lives," said Storch
"Every day we try to honor Taylor by encouraging others to do the same."
death was reported in the media, and it struck a chord with people nationwide.
feelings about it have run the gamut from the initial shock and horror of it all to the beautiful blessing that has resulted: Taylor's Gift Foundation
"We're changing that conversation from death to life," explained Storch
"We've been able to harness the media attention we've received and tell people Taylor's
beautiful story so that people can make that decision to register as a donor.
Your 90-second investment could save a life.
Register online; it's a perfect way to outlive yourself."
says running the foundation is stressful but absolutely worth it, and that with support from family and friends and massage therapy, he
can get through anything life throws at him.
"Life in general is stressful.
is a great way to deal with it.
I absolutely recommend it as part of a monthly or bi-monthly routine.
It's healthy, it works out the kinks and it's a great stress reliever," noted Storch
Founded in 2010, Taylor's Gift Foundation
has helped increase organ donor registrations by nearly 2,000,000 in Texas and over 12,000,000 nationwide.