, 31, Democrat
didn't think much of the GOP's attempts to paint candidate Obama as an Ivy League elitist.
Then again, Rogers has a Ph.D. from Harvard-and he's working to merge politics and science.
After completing his
planned on a teaching career-but then progressive leaders recruited him to Washington.
He's now the founding executive director of the Analyst Institute, which uses the tools of behavioral science to help progressive groups increase the impact of their voter contact.
research has shown, for example, that positive messaging about how everyone else is voting is a better GOTV tactic than emphasizing the perils of a low turnout.
"I think that's transformative-not having to rely on intuition and collective wisdom," Rogers
"We actually have the capacity to test our assumptions now.
Thanks to books like Nudge and Predictably Irrational, behavioral science has hit the public consciousness.
It's hit the president's consciousness, too: The Consortium of Behavioral Sciences
, a semi-secret association of 29 scientific luminaries, has been helping the White House shape policy.
Rogers is the group's associate director.
says anti-science politicians should take note: The group-all progressives-has no plans to stop soon.
"There's lots more to learn," says Rogers