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"If you dissect anyone's scripts to ...
"If you dissect anyone's scripts to get out the vote, it's clear they are using our stuff," said Todd Rogers, a behavioral scientist and associate professor of public policy at Harvard Kennedy School.
co-authors found this out by testing a couple of different messages in get-out-the-vote letters sent to more than 770,000 people before the 2010 general election.
"This kind of insight can be applied in so many spaces where we want to encourage people to change their behavior or to do something that benefits a group like voting or giving to a charity," Rogers
said behavioral science-based communications have worked in earlier primaries.
A 2010 study co-authored by Rogers
demonstrated that election communications that encouraged a voter to make a plan - for example, by sharing specifics about where to vote and when polls were open - more than doubled the impact of a traditional get-out-the-vote message.
"I don't want to overstate the importance of this kind of work," said Rogers
, continuing the football metaphor.
Todd Rogers | TEDxCambridge
Speakers: Todd Rogers
Todd Rogers is an Assistant Professor of Public Policy at the Harvard Kennedy School.
He is a behavioral scientist whose work bridges the gap between intention and action.
Some topics he
has studied include the cognitive and social factors that influence election participation (e.g., get-out-the-vote activities informed by psychological insights), and how time-inconsistent preferences can be leveraged to increase support for future-minded policies and choices (e.g., support for environmental legislation, ordering healthier foods, and watching high-brow movies).
recent work develops and tests behavioral science informed interventions in classrooms.
Prior to joining the faculty at HKS, he was founding Executive Director of the Analyst Institute, which uses randomized field experiments and behavioral science insights to understand and improve voter communication program.
Todd is a Senior Researcher with the think tank ideas42.
Todd was named a Rising Star by Politics Magazine for his work in the 2008 election cycle, and a 40 under 40 award winner by New Leaders Council for leadership in politics.
He received his Ph.D. jointly from Harvard's department of Psychology and Harvard Business School, and received his B.A. from Williams College where he majored in Religion and Psychology.
Todd Rogers | TEDxCambridge
Harvard Kennedy School professor Todd Rogers shares some of the counterintuitive insights that we can use to turn mass intention into mass action.
How the Psychology Behind Obama's "Dream Team" Can Help Everyone Get More of What They Want - Caroline Adams Miller
"In the way it used research, this was a campaign like no other," said Todd Rogers, who once directed the Analyst Institute and is a psychologist at Harvard's Kennedy School of Government.
The Left's Technology Machine | RootsHQ
Board members include Mike Podhorzer (Chair, AFLCIO), Hal Malchow (direct mail consultant), Laura Quinn (Catalist), Jeff Malachowsky (Wellspring Partners), Todd Rogers (Harvard Kennedy School), Mark Steitz (TSD Communications)