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WAJR.com - Sports - PGA
Ridgewood Country Club superintendent Todd Raisch (who wrote the original "Phil was here" message on the stands' carpeting, which led to this Internet meme: No, Rory McIlroy didn't make it four wins in four starts this week at The Barclays.
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Todd Raisch, CGCS
The Ridgewood Country Club
Golf Course Trades News Story - The Golf Course Trades
"It's a young man's business," said Ridgewood Country Club's superintendent Todd Raisch.
"It seems like everyone under 40 has a Facebook account and some with Twitter.
But everyone is on some sort of social media it seems like, and it's only going to continue to grow.
Whether it's a disease or an insect or weather, someone else will blog or Tweet about it and you can know about it before it gets to your place."
Among New Jersey golf courses, four course superintendents - Raisch, Tichenor, Tyler Otero of Trump National-Colts Neck and Jamie Devers of Canoe Brook - have latched onto the social media train to put information out to their members as quickly as possible.
Most of them credit Raisch
with starting the trend when he
wanted to update Ridgewood members about how the restoration was progressing after the club first hosted the Barclays
two summers ago.
didn't want to send constant e-mail blasts or go with the long-used method of putting a blurb in the club's quarterly newsletter.
decided to start up a blog and link a Facebook page to go along with it.
Pretty soon, members were commenting on how they enjoyed the updates.
"I figured, 'Hey, why not try something different to reach the membership?' " Raisch
The Ridgewood Country Club - Save up to 50%
Superintendent: Todd W. Raisch
"I have 86 followers and a ...
"I have 86 followers and a little more than a dozen of them are associated with the club," says Todd Raisch, certified superintendent of the Ridgewood Country Club in Paramus, N.J. "However, those who are followers and members of the club have commented favorably.
It can be a bit disheartening at times that more people at the club are not following, but communication is so important in our business that there really isn't a good reason not to do it."
has found Twitter most practical in communicating with club staff.
"I can tweet that the course may be closed due to rain or that we have a frost delay," he
"Then those working with the restaurant and golf shop receive the tweet via text message before they arrive.
Based on that information, they have a better idea of what to expect when they get to the club in the morning and can plan accordingly."
envisions additional benefits where superintendents can help each other.
"If a [superintendent at the course] down the street saw some dollar spot or hyperodes on his
course during his
morning scouting tour and tweeted about it, [other superintendents in the area] would know to be on the lookout for similar problems," he