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2010-04-05T00:00:00.000Z

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Todd Erkel

Strategist

Elliance Inc

HQ Phone: (412) 586-1480

Email: t***@***.com

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Elliance Inc

600 River Avenue

Pittsburgh, Pennsylvania 15212

United States

Company Description

Elliance, a Pittsburgh-based digital marketing agency specializes in results-driven branding, website design and development, integrated inbound marketing campaigns that combine inbound marketing, paid advertising and social media. Elliance ignites demand ... more

Find other employees at this company (28)

Background Information

Employment History

Writer

post-gazette.com

Affiliations

Co-Founder
Friends of the Riverfront

Active Member
Society of American Travel Writers

Education

Bachelor's degree

English

University of Pittsburgh

Web References (13 Total References)


Higher Education Marketing Conference :: Elliance

www.elliance.com [cached]

Led by R. Todd Erkel, Higher Education Practice Manager at Elliance, and Jarod Burrer, Director of Public Relations at Appalachian Bible College, the session will cover the use of search engine marketing, social media and PR 2.0 to reverse declining enrollment, launch new programs, expand geographic reach, engage alumni and support long-range advancement goals.

...
"Underdogs reach a point where they're willing to question conventional wisdom and longstanding assumptions," says Erkel, a writer-strategist with more than 20 years of higher education marketing experience.
...
Elliance's Higher Education Marketing Practice Manager Todd Erkel, along with Appalachian Bible College's Director of Public Relation Jarod Burrer present "The ABCs of Underdog Branding" Thurs., Jan. 27, at the 2011 CASE District I Conference in Boston, Mass.


Internet Marketing Speakers :: Elliance ::

www.elliance.com [cached]

R. Todd Erkel

...
Todd Erkel assists higher education clients, working with enrollment-marketing and admissions teams to deliver great Web sites, e-marketing and search engine marketing campaigns for universities.
Todd's higher education background includes more than 15 years of strategic communication and enrollment marketing experience. As a consultant for higher education clients, Todd has been part of award-winning educational marketing campaigns, from initial search through yield. He has worked on re-branding efforts, viewbooks, ad campaigns, admissions, alumni magazines, Web sites, and related recruitment materials for a range of clients.
Todd's work has been recognized with more than a dozen Admissions Marketing Advertising Awards. His list of past and present higher education clients includes: Bethany College, Carnegie Mellon University, Duquesne University, North Central College, Robert Morris University, St. Francis University, University of Maryland and University of Pittsburgh.
Early in his career, Todd was part of the editorial team that guided the University of Pittsburgh's alumni publication from a newsprint tabloid to an award-winning four-color magazine. "Pitt Magazine" was named a finalist for CASE Sibley Award for the nation's best alumni magazine. Todd won several individual CASE Gold Awards as well.
Todd has been interviewed for print, TV and radio. He can speak to higher educational audiences on a variety of topics: the challenge of recruiting first-generation students and families; repositioning alumni magazines in an electronic age; and enrollment strategies for maintaining gender balance.
Todd holds a Bachelor's degree in English Writing from the University of Pittsburgh.


Led by R. Todd Erkel, Higher ...

www.prweb.com [cached]

Led by R. Todd Erkel, Higher Education Practice Manager at Elliance, and Jarod Burrer, Director of Public Relations at Appalachian Bible College, the session will cover the use of search engine marketing, social media and PR 2.0 to reverse declining enrollment, launch new programs, expand geographic reach, engage alumni and support long-range advancement goals.

...
"Underdogs reach a point where they're willing to question conventional wisdom and longstanding assumptions," says Erkel, a writer-strategist with more than 20 years of higher education marketing experience.
...
Elliance's Higher Education Marketing Practice Manager Todd Erkel, along with Appalachian Bible College's Director of Public Relation Jarod Burrer present "The ABCs of Underdog Branding" Thurs., Jan. 27, at the 2011 CASE District I Conference in Boston, Mass. http://www.cased1conference.org


Led by R. Todd Erkel, Higher ...

www.aspfreak.com [cached]

Led by R. Todd Erkel, Higher Education Practice Manager at Elliance, and Jarod Burrer, Director of Public Relations at Appalachian Bible College, the session will cover the use of search engine marketing, social media and PR 2.0 to reverse declining But adversity can actually inspire a college or university to challenge assumptions and try new approaches to gain the necessary competitive advantage.


Board & Staff - Friends of the Riverfront Friends of the Riverfront

friendsoftheriverfront.org [cached]

Todd Erkel

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