Timothy F. Twardzik
knows this from experience and last week he
was in Budapest, Hungary to offer the private sector there a few tips. "We talked about event marketing and we talked about cause-related marketing," said Twardzik, formerly of Ateeco Inc., manufacturer of Mrs. T's Pierogies.
"What they liked was the fact that cause-related marketing, which is good for the community, was also good for your business." Twardzik, the president of the Schuylkill Economic Development Corp. (SEDCO), got the opportunity to share his experience by joining The Institute for Healthy Communities on a summit to discuss corporate strategy with The Hungarian Association of Healthy Cities.
This summit, according to the institute, "was designed to bring together business leaders from the United States and Hungary to conduct critical dialogue around insights and strategies for enhancing business involvement and improving health."
"The goal was to take this country that got its independence in the 1990s and keep them moving ahead," Twardzik
encouraged small Hungarian businesses to incorporate community economic development into their business plans and to build a bridge between diverse industries to create a common language. Twardzik
also talked about some of the event marketing success strategies Mrs. T's used during his
22 years with the family business.
Setting up a stand at a community fundraiser to give out free samples or volunteering to feed the athletes at a local sporting event, he
said, can lead your business to bigger and better things.
"We went from being a free pierogi," Twardzik
said, "to sponsoring the Mrs. T's Triathlon a couple years ago."
Someday soon, Twardzik
said, the small businesses in Hungary will do the same.
"They're growing," Twardzik
flew out of Philadelphia on Jan. 31, stayed in the Hungarian capital for five days and returned home Friday.
"Interesting people," Twardzik
They all had different roles.They all fit differently into business."
They stayed at The Hotel Normafa and during three days of workshops, Twardzik
gave presentations on "Engaging Business to Improve the Economic Health of Your Community."
, 44, of Frackville, is continuing to enjoy his
early retirement. In mid-January, the executive vice president of Ateeco Inc. resigned from his family's company.
One reason he
did so was he
wanted time to spend with his
wife and children.
On Tuesday, the most important thing on his
agenda was celebrating his
son Adam's 16th birthday.