Clear Channel Sports Director Tim Ray said his network will televise the basketball finals for the second straight year but the broadcasts aren't money makers.
Even if the format stayed the same, Ray
said, moving the basketball finals to another town would make TV coverage difficult.
"It would definitely hinder our involvement," he
"From a media coverage standpoint, that would be a terrible mistake," Ray
said."All of us are shorthanded and we only have so many resources within our own companies.Even with technology the way it is, there's no way.
"The event and the kids would suffer."Ray
added that sponsors would balk at the split championship format, and he
wondered who would tune in to just a pair of games over two weekends instead of each of the finals.
"Any sponsor, a large bank or car dealership or anyone, would laugh at you," he