Tim Olphie, Chairman and CEO of Vibe Records, is building the label of the future, one that is both artist and consumer friendly.
From Olphie's perspective, the artists and the consumers are the two most important elements in achieving success in the music business but corporate greed is the virus that is dragging down the current system.
"It's a fact that 66% of record buyers have said that they would buy more albums if they were less expensive," said Olphie.
Olphie understands both the artist side and the retail side of the business because of his diverse background.
His career began when he played guitar in his group, "Gablin", who won a battle of the bands contest judged by the late Harry Chapin.
He then worked in retail managing a chain of ten Record World stores and then graduated to become the General Manager of SOUL/MCA.
During his career, Olphie discovered the legendary, Spectrum City, which evolved into one of the greatest rap groups of all time, Public Enemy.
Olphie went on to oversee the soundtrack to the gangster film, "Juice," featuring the late Tupac Shukur.
Olphie has signed over 20 artists to various major and independent record companies.
During his days working as a record executive at Sony Music, Olphie worked on album campaigns for superstars Michael Jackson and Mariah Carey to name a few.
"Unlike any other small independent label, Vibe Records has national distribution and takes care of the marketing, promotion, sales and distribution of every album we produce, in the same way that the big record labels have done in the past," said Olphie.
Speaking of Mr. McCoy, Vibe Records Chairman and CEO Tim Olphie said, "We can only grow stronger with the great advice and insight of an individual like Bob as we undertake the next stage in our growth.
"Naturally" Ray also mixed the A side along with tracks by Endgames, Junior Byron and Top Hits like "Electric Kingdom" and "Siberian Nights" by the rap act Twilight 22 and produced and mixed Public Enemy's first track "Lies" under the original group name Spectrum City . The B-side of the 12" Rap release entitled "Check out the Radio", also produced and mixed by Pinky and Timothy Olphie who is now President of Vibe Records, was used in the Oliver Stone produced movie South Central and re-released on the movie soundtrack LP.
Within this infrastructure, "Vibe Records will be able to manage and distribute all formats of a slew of catalog titles via its advanced digitization process," remarked Tim Olphie, Vibe Records President and CEO.
"Therefore, using any form of telecommunications - whether internet, broadcast television, cell phones as well as via satellite - Vibe Records will be able to deliver content not only on a nationwide basis but to several overseas locations as well.
Vibe Records use of such advanced proprietary compression technology will ultimately provide crisper, clearer video and music, telephony and the ability to upload and download large data files while still maintaining its manageability and accessibility through ultra-advanced speeds currently not available in the entertainment industry.
Vibe Records will also license this technology to create digital distribution portals for other companies and increase revenue from the construction and management of these multi digital media platforms and catalogs," concluded Olphie.
As stated by Vibe Records President and CEO Tim Olphie, "ultimately, end users will choose a legal option if it's easy to use and the price is right.
"With our telecommunication partner we will lead the industry in a new direction," claims Vibe Records CEO Tim Olphie.
"First, in our opinion, the sale or distribution of DVDs will face the same fate as the cassette and the VHS, and the digital download will be the way content will be delivered in the future.
Second, rather than requiring a credit card to obtain content, in the future content will be delivered and invoiced to a telephone bill, opening the business to a larger segment of the population.
Third, the digital downloads will be bundled with other services that the telephone/cable companies offer, like DSL or cable.
And it is not farfetched to see the service offered as a flat price.
Fourth, the digital downloads will be to cell phones, computers, DVR, digital TVs and other consumer electronic like XBOX and the WII," concludes Olphie.
"With respect to the relationships of artists with the major studios, we at Vibe Records empower our artists," continued Olphie.
"This console/recording equipment will enable us to record the same quality audio as the majors," reported Tim Olphie, CEO of Vibe Records.
"Perhaps more importantly, since the equipment was acquired in Nashville - the Music City - the relationships we established opened many doors for our growing business.
Our joint venture with Interface Audio and Sound Stage Studios (www.soundstagestudios.com) will facilitate our entry into the country music market, generally recognized as the most successful and fastest growing segment of the industry.
As part of this industry segment, Sound Stage Studios has been responsible for recording albums for artists that have sold a combined 430 million CDs.
We look forward to working with them to expand that number," said Olphie.
As it grows its collection of artists, Vibe Records will be in a position to sell CDs at a price point acceptable to today's consumer because it will control both the recording and distribution of its music.
To further support its business plan, Vibe Records has also established a relationship with Liquid Media (www.liquidmediany.com) that will allow it to control the replication and packaging of its music products at prices significantly less than other record labels.
As a result of these cost and process controls, Vibe Records expects to realize a net profit of about $8.50 per standard CD, less recording costs, which sum it will share equally with its artists.
"Through this business model which generates much higher profits and provides significantly greater return to our partners/artists, Vibe Records is confident that we will attract many new and established musicians of all genres to share in our success," remarked Vibe Records CEO Tim Olphie.
In addition to this hybrid music production formula, Vibe Records is negotiating with major ticket companies to establish a revolutionary ticket sales product for concerts, sports and events of all kind.
Vibe Records is also creating a relationship for the manufacture and marketing of specialty clothing, positioning itself as an online destination for fashion and leisure.
"We intend to apply this strategy to all forms of media and products of modern culture and entertainment.
With appropriate controls and the aggressive application of technology, we think our approach to profit sharing will attract the best talent in music, fashion and opportunity," concluded Olphie.
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