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Last Update

2009-02-02T00:00:00.000Z

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Background Information

Employment History

Manager of Enterprise Direct Marketing

HoneyBaked Ham of Georgia

Director of One-To-One Marketing

HoneyBaked Ham of Georgia

Vice President of Marketing

SoloHealth Inc

Consultant

TopRight LLC

Manager of Enterprise Direct Marketing

The HoneyBaked Ham Co

Director of One-to-One Marketing

The HoneyBaked Ham Co

Director of eBusiness, Americas

Eastman Kodak Company

Web References (21 Total References)


"We are very seasonal," admits Tim ...

www.dmnews.com [cached]

"We are very seasonal," admits Tim Kiss, director of one-to-one marketing for HoneyBaked Ham of Georgia.

...
Kiss adds that the company tries to push more frequent buys, but with such a large product, people really only want to make purchases at times of fam­ily gathering. On the bright side, the company's close association with the holidays makes consumers emotionally attached to it and draws high response rates for holiday mailings.
Though HoneyBaked keeps more than 10 million phone numbers in its database, it only actively markets to about one or two million current entries. It uses older information to bet­ter understand customer demographics, buying patterns, and other interests.
"Good direct marketing involves two things: an understanding of the custom­er, and segmentation of customers," says Kiss.


Catalog Success Tips: Value-added E-mails

www.catalogsuccess.com [cached]

,Tim Kiss, manager of enterprise direct marketing, HoneyBaked Ham of Georgia


recommendations | Rainmaker

bringrain.com [cached]

Timothy Kiss, Director of One-to-One Marketing, HoneyBaked Ham


Catalog Success (7/19/04): To Question, or Not to Question ...

www.catalogsuccess.com [cached]

-Tim Kiss, manager of enterprise direct marketing, The HoneyBaked Ham Co.


News | TopRight Strategic Marketing

toprightstrategicmarketing.com [cached]

Tim Kiss joins TopRight as an Associate Consultant

ATLANTA, GA (March 22, 2010) -
Tim Kiss joins TopRight as an Associate Consultant. Tim brings 17 years of marketing and advertising experience with specific proficiencies in online, direct mail, email, business to business, and retail marketing.
According to Bob Davis, co-founder and Managing Partner at TopRight, "Tim brings a strong analytical approach to the TopRight team.

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