Current President Tim Enright came on board in 1989 as relationships with those two customers were hanging by a thread.
One was being bought out, and the other indicated it was not going to reorder.
recognized the potential in the madeto-order business and got a lock on the market for Estee
business model called for making odd sizes in large volumes.
energy on being a tier 1 supplier to the trucking industry.
Located in Chicago, Illinois, Estee
employs 19 people.
business model was successful, with no advertising, marketing or sales people, until China began to build bedding sets, although not for export.
Even though Enright
had not yet lost a single contract to low-cost competitors, he
knew the day was coming when the Chinese would export its finished products to America.
saw an opportunity in mass customization and aggressively went after that market.
contacted the Chicago Manufacturing Center
(CMC), a NIST MEP network affiliate, for assistance with developing strategies to combat the potential threat from overseas.
business model with a more retail approach using mass customization.
production team developed a basic mattress made that could be manufactured with five different types of cores.
One of Enright
's biggest concerns was working with suppliers that meet international certification standards.
develop written procedures to vet suppliers.