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2016-12-05T00:00:00.000Z

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Wrong Tiffany Aasted?

Tiffany Aasted

Senior Marketing Manager

CloudLock Inc

Direct Phone: (617) ***-****       

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CloudLock Inc

203 Crescent Street Suite 107

Waltham, Massachusetts 02453

United States

Company Description

CloudLock was founded in 2007 by three Israelis Gil Zimmermann, Ron Zalkind and Tsahy Shapsa, and had raised about $35 million from backers like Bessemer Venture Partners, Salesforce's venture funds and Boston-based Ascent Venture Partners. CloudLock ma ... more

Find other employees at this company (175)

Background Information

Web References (3 Total References)


As an East Coast transplant, Senior ...

skylinesunshine.tumblr.com [cached]

As an East Coast transplant, Senior Marketing Manager Tiffany Aasted begins her days very early out in the San Francisco Bay Area. Her company, cloud security platform CloudLock, is based in Waltham, MA, in the heart of the Massachusetts tech community. Having joined the company back in 2013 when CloudLock was a much smaller organization, Tiffany's role has grown right along with it. In this installment of Inside Marketing, she shares her journey from "jack of all trades" to focused corporate marketing strategist.

"It has been an amazing and challenging journey to be a part of a startup that has transitioned to a growth-stage company," Tiffany said.
...
But trust doesn't start or end there for CloudLock; since Tiffany joined the company three years ago, at which time she was employee number 20-something, the team has grown to nearly 150 employees with offices in the U.S., as well as in Europe and Israel. And their company culture fosters innovation and collaboration that starts with the leadership team and permeates throughout the organization.
Massive growth fuels marketing strategy
When Tiffany first joined the company, there was one other full-time employee who assisted with marketing efforts that included blog posts, events, email marketing and the website. They were a lean group working on things that were top priority at any given moment to drive results.
For CloudLock, the inflection point occurred in 2014 when the company received additional funding that helped them grow quickly in all areas of the business. Given their explosive growth in product development, it naturally followed that the company needed a larger staff to support the business.
Fast-forward to 2016 and Tiffany now focuses on managing the corporate marketing functions at CloudLock, collaborating with ten other marketing professionals on specific objectives. In her role, she oversees branding and design, website, PR strategy, and social media. As you can imagine, the company's growth has propelled their strategic marketing efforts to new heights and Tiffany couldn't be more thrilled to be part of it.
...
For her corporate marketing initiatives, Tiffany leverages the HootSuite social media scheduling and analytics platform. Rather than accessing multiple social networks, she is able to create efficiencies by scheduling out evergreen content, keeping up with and repurposing industry news, and engaging with followers in real time utilizing a single social media management tool.
...
Tiffany gets into detail on two key factors:
...
As part of her corporate marketing role, Tiffany is CloudLock's webmaster, working with her team internally and managing their third-party website development and design agency. The company outsources the overall design of the site, as well as technical updates, utilizing Basecamp for collaboration and efficiency. And, while the agency assists with larger projects, Tiffany manages the day-to-day, often designing and laying out new pages to highlight content and CTAs, ensuring graphics are in line with brand aesthetics, and making sure that SEO is included.
...
Of all the beneficial changes they have made to their site during the past few years, Tiffany tells us that the Resources section has changed dramatically to include featured assets and an extensive library that can be filtered by category.


As an East Coast transplant, Senior ...

www.venturefizz.com [cached]

As an East Coast transplant, Senior Marketing Manager Tiffany Aasted begins her days very early out in the San Francisco Bay Area. Her company, cloud security platform CloudLock, is based in Waltham, in the heart of the Massachusetts tech community.

...
Since Tiffany joined the company three years ago, at which time she was employee number 20-something, the team has grown to nearly 150 employees with offices in the U.S., Europe, and Israel.
...
When Tiffany first joined the company, there was one other full-time employee who assisted with marketing efforts that included blog posts, events, email marketing, and the website. They were a lean group working on things that were top priority at any given moment to drive results.
For CloudLock, the inflection point occurred in 2014 when the company received additional funding that helped it grow quickly in all areas of the business. Given its explosive growth in product development, it naturally followed that the company needed a larger staff to support the business.
Fast-forward to 2016 and Tiffany now focuses on managing the corporate marketing functions at CloudLock, collaborating with 10 other marketing professionals on specific objectives. In her role, she oversees branding and design, website, PR strategy, and social media. As you can imagine, the company's growth has propelled its strategic marketing efforts to new heights and Tiffany couldn't be more thrilled to be part of it.
...
For her corporate marketing initiatives, Tiffany leverages the HootSuite social media scheduling and analytics platform. Rather than accessing multiple social networks, she is able to create efficiencies by scheduling out evergreen content, keeping up with and repurposing industry news, and engaging with followers in real time utilizing a single social media management tool.
...
Tiffany gets into detail on two key factors:
...
As part of her corporate marketing role, Tiffany is CloudLock's webmaster, working with her team internally and managing their third-party website development and design agency. The company outsources the overall design of the site, as well as technical updates, utilizing Basecamp for collaboration and efficiency. And, while the agency assists with larger projects, Tiffany manages the day-to-day, often designing and laying out new pages to highlight content and CTAs, ensuring graphics are in line with brand aesthetics, and making sure that SEO is included.
...
Of all the beneficial changes they have made to their site during the past few years, Tiffany tells us that the Resources section has changed dramatically to include featured assets and an extensive library that can be filtered by category. It offers a blend of both free and gated content, and has really moved forward with thought leadership around internally curated security intelligence and data points that are so critical in their industry.
What you can learn from Tiffany


As an East Coast transplant, Senior ...

skylinesunshine.tumblr.com [cached]

As an East Coast transplant, Senior Marketing Manager Tiffany Aasted begins her days very early out in the San Francisco Bay Area. Her company, cloud security platform CloudLock, is based in Waltham, MA, in the heart of the Massachusetts tech community. Having joined the company back in 2013 when CloudLock was a much smaller organization, Tiffany\u2019s role has grown right along with it. In this installment of Inside Marketing, she shares her journey from \u201cjack of all trades\u201d to focused corporate marketing strategist.

...
For her corporate marketing initiatives, Tiffany leverages the HootSuite social media scheduling and analytics platform. Rather than accessing multiple social networks, she is able to create efficiencies by scheduling out evergreen content, keeping up with and repurposing industry news, and engaging with followers in real time utilizing a single social media management tool.

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