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Wrong Katy Thorbahn?

Katy Thorbahn

Associate

Razorfish Health

HQ Phone:  (267) 295-7100

Direct Phone: (267) ***-****direct phone

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Razorfish Health

100 Penn Square East 4Th Floor

Philadelphia, Pennsylvania,19107

United States

Company Description

Razorfish Health is a key partner for health and wellness companies who want to grow their business by engaging with and improving the lives of their customers. With a focus on creating brand experiences that build our clients' business, we leverage our unique...more

Background Information

Employment History

Senior Vice President and General Manager

Razorfish Healthware


Health Blog Post

mediapost communications


General Manager

Philly Ad Club


General Manager

Avenue A , Inc.


Director of Client Services

Razorfish , Inc.


Affiliations

Stevie Awards Inc

Board Member


Web References(57 Total References)


Online Marketing Leaders | Razorfish Health

www.razorfishhealth.com [cached]

Katy Thorbahn, Senior Vice President, General Manager
Katy has one of those perfect combinations. No, not the fact that her initials are also her name (KT), although that's pretty cool. It's the combination of her diverse backgrounds. She became Razorfish Health's GM after years specializing in Client Services - and is able to draw on her extensive Account Services experience to aid the client teams, with a particular focus on strategic development. Before Razorfish she spent 10 years in traditional and digital agencies, honing her business acumen and perfecting her good spirit. She's a natural people person. Oh, and she also garnered world-class experience on accounts such as GSK, Independence Blue Cross, Penn Mutual Life Insurance, and ALPO Pet foods. She joined Razorfish in September 1999, working as the Director of Client Services before moving into overseeing the operations of the agency in 2001. With her well-rounded history, she's able to understand the marketing side, the business side, the client side. Really, every side. And, naturally, we're happy she's on our side. Active ingredient: An uncanny knack for inspiration and leadership. Active ingredient: An uncanny knack for inspiration and leadership. Katy Thorbahn Katy Thorbahn Katy Thorbahn Katy Thorbahn Katy Thorbahn Katy Thorbahn


PHCG | Capabilities | Branding/Digital | Razorfish Health

www.publicishealthcare.com [cached]

Katy Thorbahn
"We want to lead the digital age. Our strength is our commitment to innovation in the world of health and wellness." Katy Thorbahn Managing Director, Razorfish Health


Twitter | Thought Leader Select

www.thoughtleaderselect.com [cached]

In a recent Marketing: Health blog post at MediaPost, Kathy Thorbahn of Razorfish Health, a marketing/advertising/public relations firm focused on health care industries, makes a strong case for the pharmaceutical industry to fully embrace social media in its efforts to give balanced information for consumers to make good health decisions.
While several companies are experimenting with self-created communities built around different products, brands, diseases and conditions, as well as starting Twitter accounts, Facebook pages, and YouTube channels for company news the promotion of certain products (see Digital Dose of Pharma for a list of pharma's early adopters in social media), Thorbahn makes the point that the industry is missing out on the real essence of social media-". . . ultimately social media is not about advertising, and it's not about marketing. Kathy Thorbahn


www.replenishblog.com

Katy Thorbahn
Senior Vice President, General Manager Razorfish Health Category: Razorfish Health | Leave a Comment


www.replenishblog.com

Author: Katy Thorbahn
Katy Thorbahn Senior Vice President, General Manager Razorfish Health


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