Thomas Lanen, ${data.resumes.primaryResume.title.value},

Last Update

2015-04-09T00:00:00.000Z

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Thomas G. Lanen

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Background Information

Employment History

President, Chief Marketing Officer

Thomas Marketing Services Corporation

Vice President, Client Services and Business Development (Sales)

Harper and Company Inc

Vice President, Client Services and Business Development (Sales)

Phillips-Hill Advertising

Founder and President, Sales, Creative Director and Writer

The Lanen Company Inc., and The Ad Store Inc.

Account Manager and Business Development (Sales)

Ingalls Associates, Inc. (pre-BBDO)

Account Executive and Business Development (Sales) and Writer

Alfred S. Buyer, Inc.

Managing Director and Technology Advocate for Older Adults

Seniors Who Surf

Affiliations

Corporate Member
MITX companies

Education

BA

English (marketing concentration after completing major)

University of Massachusetts at Amherst

Biography

President, CEO and Brand Strategist at Thomas Marketing Services Corporation (founded 1989), and Managing Director of Seniors Who Surf, a Thomas Marketing Services Corporation business. A strategic and design thinker, Tom Lanen is a brand development specialist and senior marketing advisor. CATEGORY/SECTOR EXPERIENCE has included: Technology: Hardware, Software, Test Systems, Technical Services, Medical/Laboratory Instruments; Industrial/Business-to-Business Products and Services: Public Utilities (generation, transmission, conservation/green), Insurance, Telecom (carrier/equipment), Industrial/OEM components, Specialty Products, Fasteners, Customer Service programs, Distributor/VAR programs; Human Resource Communication: recruitment, benefits, retention, newsletters; Consumer: Clinical/Healthcare Services, Education, Fitness/Wellness, Hardware/DIY, Health & Beauty (HBA), Sewing & Notions, Toys, Disposable Home Goods, Personal Care, Boats, Athletic Team Wear, Music: instruments, entertainment, Food Service: cafe/bakery & quick service restaurants. CAREER TOP-TIER CLIENTS AND BRANDS have included: Allied Domecq QSR (Dunkin' Donuts franchisee services), A.D. Little (USA), Axon Sleep Research Laboratories (Zeo, Inc.), Bay State Gas, Boston Whaler, Boston Edison, Claimtrust (HC compliance), Cornerstone Healthcare Consulting (HC IT/business advisory - EHR/HIE), EnergyUSA (incl. retail propane), FasteNATION (distributor/fabricator), Gibbs Oil ('Gasahol'), HAAKE (lab), Hummel USA (Denmark: soccer team wear, boots; USA marketing during 1994 FIFA World Cup), Keurig, KeyTek (EMC/ESD test), Kimberly Quality Care, LexisNexis, LoJack, Long Life Farm (organic), NESLAB, Newton-Wellesley Hospital, Northeastern University, New England Journal of Medicine, Outside The Classroom; Ovation Benefits Group, Pacific Resources, PACT 2000 (Pro bono - NYYC America’s Cup Challenge), Public Service Company of New Hampshire, Quebrada Baking Co., Seniors Who Surf, Stanley Fasteners, Thermo Electron, Thermo Fisher Scientific (test systems, lab).

Web References (32 Total References)


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