Thomas Lanen, Founder and President, Thomas Boston
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This profile was last updated on 9/26/14 and contains information from public web pages and contributions from the ZoomInfo community.
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Founder and President

Thomas Marketing Services Corporation
Thomas Boston
15 Main St. ( Office ) 105 Ash Street ( Mail )
Hopkinton, Massachusetts 01748
United States

Company Description: We strive to provide high value business consulting + advisory services in a spirit of open + transparent collaboration: integrity + loyalty are key values. We...   more
Background

Employment History

  • Vice President, Client Services and Business Development (Sales)
    Harper and Company, Inc.
  • Vice President, Client Services and Business Development (Sales)
    Phillips-Hill Advertising
  • Founder and President, Sales, Creative Director and Writer
    The Lanen Company Inc., and The Ad Store Inc.
  • Account Manager and Business Development (Sales)
    Ingalls Associates, Inc. (pre-BBDO)
  • Account Executive and Business Development (Sales) and Writer
    Alfred S. Buyer, Inc.

Board Memberships and Affiliations

Education

  • BA , English (marketing concentration after completing major)
    University of Massachusetts at Amherst

Biography

  • President, General Manager & Writer at ThomasBoston, a Thomas Marketing Services Corporation business (founded 1989).
    
    A strategic & design thinker, Tom Lanen is a go-to advertising, branding, and marketing project manager, and business, website, and...
10 Total References
Web References
Live, Protect, and Strengthen the Brand | OvationNation – Ovation Benefits Blog
www.ovationbenefits.com, 29 July 2013 [cached]
I learned to appreciate the power of the brand by working with branding guru Tom Lanen of ThomasBoston, who taught me about brand equity and the need to constantly and continuously protect and preserve and strengthen your brand. "Protect it at all costs," Tom said. "Be true to yourself-and true to the brand. Always."
At first, we focused on building the brand through traditional marketing. We focused on the tools we use to tell our story, things like our name, logo, tag-line, website, collaterals, etc. And we built a solid foundation.
But Tom also taught me that you build equity every day with every little decision you make along the way, which sounds simple and easy.
Conover and Company Communications
www.conoverandcompany.com, 1 Feb 2001 [cached]
Thomas Lanen, president of Thomas Marketing and Brand Imaging manages the account for his agency.
Web Development Testimonials
www.newfangled.com, 20 Nov 2003 [cached]
Tom Lanen, President, Thomas Marketing Services Corporation
Examples of Websites Using a Content Management System (CMS)
www.newfangled.com, 1 Mar 2007 [cached]
Tom Lanen, President Thomas Marketing For over 17 years, THOMAS has collaborated with clients on projects ranging across the spectrum of advertising, design, and marketing services.
Advertising Agency and Design Firm Partnership
rapid.newfangled.com, 9 Dec 2003 [cached]
Tom Lanen, President
Thomas Marketing Services Corporation
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