Director Thom Glunt pitched a music video concept to Manicanparty for their song â€œMonarch.
In addition to the images and text, Glunt
added a visual reference with XXâ€™s video for â€œChained.â€
Opening with establishing shots of West Virginia, Thomas
, and the brewery, the edit carefully depicts the character of the owners and their business.
Director Thom Glunt explores such love in the music video for Donora's track entitled "Float Away.
Chicago post-production studio, Coat of Arms worked with Glunt and with Pittsburgh studio, Upper Cut, to post the video.
Last year we worked with Glunt
on a video for Oâ€™Brother.
Comparing this video to O'Brother's "Lo," you can see the diversity of Glunt's work while his
underlying style still bleeds through.
Although the â€œLoâ€ edit includes ten times more cuts and it takes on a more rebellious, science fiction tone, â€œFloat Awayâ€ still includes Gluntâ€™s independent voice and his
drive for in-camera effects.
After deciding on the concept and the creative direction, Glunt
approached Jaye Morrisey of GLUe Workshop to collaborate on building the â€œTower of Junkâ€ that ends up on top of Hanner
intended to make the tower larger than what is shown in the video but due to time restraints, the tower ended up at 60% of its planned size.
After production wrapped, Glunt
delivered a 2tb drive of RED R3D files to Coat of Arms
initially wanted a cooler tone with the boy and a warmer tone with Hanner
chose Look II but wanted Hanner's skin tone to remain more even.
There is a beautiful airiness and lightness to Donora's song and to the video, and Thom
wanted to pronounce that further with light leaks.
wanted to use leaks during Hanner's close up shots to mimic her
emotions in the video.
These light leaks were used deliberately throughout the video, some more pronounced than others.
To make the light leaks look natural, Lacocque color corrected and adjusted each one.
made the leaks more subtle by adding a vignette and by adjusting the exposure.
After finishing a full cut, Glunt
felt the video was missing an important element.
original treatment, the boy had nearly emptied the entire house.
wanted to show how hard this guy was working to keep his