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2016-04-08T00:00:00.000Z

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Wrong Therese Caruso?

Therese Caruso

Managing Director, Global Strategy + Insights

Zeno Group

Direct Phone: (212) ***-**** ext. ****       

Email: t***@***.com

Zeno Group

444 N. Michigan Avenue Suite 600

Chicago, Illinois 60611

United States

Company Description

ZENO is a new-style communications company. We offer a fresh way of thinking about communications, a commitment to seeking out the most effective integrated solutions and a fundamental focus on delivering business value to our clients. Our services sp ... more

Find other employees at this company (593)

Background Information

Employment History

Managing Director, Strategic Planning
Edelman Inc

Executive Vice President, Strategy + Planning
Ogilvy & Mather

Affiliations

Advisory Board
Iconoculture Inc

Education

Bachelor's Degree
Communications
Barnard College

Web References (193 Total References)


"Marketers are really focused on ...

www.profitguide.com [cached]

"Marketers are really focused on millennials, but there's this other generation that looks like it's going to be a bit bigger than millennials that marketers are not quite focused on yet," said Therese Caruso, managing director of global strategy and insights at Zeno Group.

...
"They're influencing their parents on everything, from what car to buy to where to go on vacation, to everything in between," said Caruso.
...
"Everybody thinks that they're on their phones and iPads way too much and that this is actually going to have a detrimental effect on them, but our research shows that they really do know when to abandon their phones or tablets to go and do other things," said Caruso.
...
"They have a really different relationship with brands," said Caruso. "I think the biggest difference is millennials join brands. They're brand evangelists and wear with pride on their sleeves the brands they choose. Teens and the younger millennials are more like curators… they use brands to build their own brand."
How can marketers connect with the up-and-coming generations? "The first thing is brands need to understand who they are," said Caruso. "Know what they're interested in, what they're studying in school, what their values and hopes and fears are in life."
In addition, "let them be brand advocates," said Caruso.


"Marketers are really focused on ...

www.marketingmag.ca [cached]

"Marketers are really focused on millennials, but there's this other generation that looks like it's going to be a bit bigger than millennials that marketers are not quite focused on yet," said Therese Caruso, managing director of global strategy and insights at Zeno Group.

...
"They're influencing their parents on everything, from what car to buy to where to go on vacation, to everything in between," said Caruso.
...
"Everybody thinks that they're on their phones and iPads way too much and that this is actually going to have a detrimental effect on them, but our research shows that they really do know when to abandon their phones or tablets to go and do other things," said Caruso.
...
"They have a really different relationship with brands," said Caruso. "I think the biggest difference is millennials join brands. They're brand evangelists and wear with pride on their sleeves the brands they choose. Teens and the younger millennials are more like curators… they use brands to build their own brand."
How can marketers connect with the up-and-coming generations? "The first thing is brands need to understand who they are," said Caruso. "Know what they're interested in, what they're studying in school, what their values and hopes and fears are in life."
In addition, "let them be brand advocates," said Caruso.


PBT Consulting

tommytoy.typepad.com [cached]

Teens and 20-somethings have a more balanced relationship versus the dependency that generations before them have, says Therese Caruso, managing director, global strategy + insights for Zeno Group. 

Therese Caruso says.
...
Caruso continues.
...
Examining the nuances into how Youth think, act and behave is imperative for companies and brands as they look to maintain relevance with today's most digitally intuitive generation, Caruso says.


PBT Consulting

tommytoy.typepad.com [cached]

Teens and 20-somethings have a more balanced relationship versus the dependency that generations before them have, says Therese Caruso, managing director, global strategy + insights for Zeno Group. Therese Caruso...

...
Teens and 20-somethings have a more balanced relationship versus the dependency that generations before them have, says Therese Caruso, managing director, global strategy + insights for Zeno Group. 
Therese Caruso says.
...
Caruso continues.
...
Examining the nuances into how Youth think, act and behave is imperative for companies and brands as they look to maintain relevance with today’s most digitally intuitive generation, Caruso says.


PBT Consulting

tommytoy.typepad.com [cached]

Teens and 20-somethings have a more balanced relationship versus the dependency that generations before them have, says Therese Caruso, managing director, global strategy + insights for Zeno Group. 

Therese Caruso says.
...
Caruso continues.
...
Examining the nuances into how Youth think, act and behave is imperative for companies and brands as they look to maintain relevance with today's most digitally intuitive generation, Caruso says.

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