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This profile was last updated on 8/15/2017 and contains contributions from the  Zoominfo Community.

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Wrong Therese Caruso?

Therese Caruso

Managing Director, Global Strategy + Insights

Zeno Group

HQ Phone:  (312) 396-9700

Direct Phone: (212) ***-**** ext. ****direct phone

Email: t***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Zeno Group

130 E. Randolph St., 30th floor

Chicago, Illinois,60601

United States

Company Description

Zeno is already established in 14 countries around the world and while we have one strong culture, offices and teams in each city reflect their local markets and client needs. Here in London's Soho we are UK specialists in consumer, health and technology, but ...more

Background Information

Employment History

Executive Vice President, Strategy + Planning

Ogilvy & Mather Ltd


Managing Director, Strategic Planning

Edelman Inc


Affiliations

Iconoculture Inc

Advisory Board


Education

Bachelor's Degree

Communications

Barnard College


Web References(46 Total References)


Who We Are | Zeno Group

www.zenogroup.com [cached]

Therese Caruso


Therese Caruso | Zeno Group

www.zenogroup.com [cached]

Therese Caruso
Connect @ThereseCaruso therese.caruso@zenogroup.com LinkedIn Page Therese Caruso Managing Director Global Strategy + Insights Therese brings to Zeno her signature curiosity and an unquenchable thirst for the trends and truths that move people around the globe at the very deepest levels. With a career spanning 25 years in both creative and strategic roles, Therese is a firm believer that brands need to rediscover themselves by connecting with people on a more personal level. Her planning technique applies deep psychological insights into people's values and how they behave, so that brands can connect in relevant and more meaningful ways. She is dogged in her pursuit of insights that lead to big, ownable ideas and has helped iconic brands to become evangelists through insightful and strategic thinking. Therese has refined the role of planning, taking the best practices of a traditional advertising planner and applying them across all channels to build targeted and strategic campaigns.


Blog Posts - The Alberleen Group

www.alberleen.com [cached]

Panel dis­cus­sions cov­ered impact oppor­tu­ni­ties in Envi­ron­men­tal, Health­care, and Fron­tier mar­kets, with keynote pre­sen­ta­tions from Bonny Meyer - Meyer Fam­ily Enter­prises and Therese Caruso - Zeno Group.


Who We Are - Zeno Group

www.zenogroup.com [cached]

Therese Caruso


Watch out Millennials, there's a new kid in town - CorpComms Magazine

corpcommsmagazine.co.uk [cached]

Therese Caruso, managing director, global strategy and insights at Zeno Group, calls those born after 1995 'Generation We, not like the Millennials who were Generation Me'.
She adds: 'Millennials were the tribe of individuals: with this generation they see it as a team effort where everybody has to play their part.' Caruso says the problem faced by brands wishing to engage with Generation Z is that that they do not want see themselves in those terms. 'Millennials wore brand loyalty as a badge of pride,' she says. 'They would say I am a Nike person. With this generation, their favoured brand is themselves. This means brands need to help this generation see their brand as their friend - and they do so by sharing their values.' In practice that means brands need to get them involved, making them feel as if their opinions matter. 'Give them a job to do: show you listened and be a real solution in their lives,' adds Caruso. Caruso says Generation Z-ers 'are their own celebrities'. For brands, this means that they need to give this generation a job to do - which means involving them in the failures as well as the successes. Domino's did this, says Caruso, by saying its pizzas weren't great and needed changing - and asking for how they should alter their products. Caruso adds that both Urban Outfitters and Sephora are also good at harnessing Snapchat. But she adds that if you are going to try to reach out to this generation through these social media 'you need to use it properly or it can be plain embarrassing.


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