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This profile was last updated on 2/1/16  and contains information from public web pages and contributions from the ZoomInfo community.

Managing Director, Global Strateg...

Phone: (212) ***-**** ext. ****  
Email: t***@***.com
Local Address:  New York , New York , United States
Zeno Group
200 E. Randolph Street
Chicago , Illinois 60610
United States

Company Description: ZENO is a new-style communications company. We offer a fresh way of thinking about communications, a commitment to seeking out the most effective integrated...   more
Background

Employment History

Education

  • Bachelor's Degree , Communications
    Barnard College
23 Total References
Web References
Therese Caruso Joins Ogilvy Public Relations Worldwide/New York as Executive Vice President, Strategy & Planning
www.ogilvypr.com, 15 Aug 2005 [cached]
Therese Caruso Joins Ogilvy Public Relations Worldwide/New York as Executive Vice President, Strategy & Planning
New York, NY, August 15, 2005 - Ogilvy PR Worldwide today announced that Therese Caruso has joined the firm as Executive Vice President, Strategy + Planning. Prior to joining Ogilvy PR, Caruso served as Senior Vice President in the consumer division of Edelman Public Relations.
"Therese brings terrific credentials to Ogilvy PR's continuously expanding roster of clients," said Kym White, Managing Director of Ogilvy PR/NY.
...
Caruso has extensive experience in consumer and brand marketing, including re-branding campaigns, new product introductions, image enhancement programs, nutrition/health education, consumer health campaign, advocacy relations, crisis communications and cause-related marketing. Over the past five years, she developed a specialty in marketing campaigns directed at women. She created several award-winning programs for a number of Johnson & Johnson Consumer Products, including teen-directed outreach for o.b. tampons, a Mom-directed initiative for Johnson's Baby, and a campaign to encourage better oral care habits for life directed at both of those audiences for Reach oral care products. Caruso also spearheaded work with H.J. Heinz, Nestle Foods, Hershey, Proctor & Gamble, Weight Watchers, Kraft, Barilla pasta, Wyeth's Centrum and the Italian Trade Commission.
In her new role at Ogilvy PR, Caruso will focus on client and new business development across all of the agency's practice areas, with a particular focus on consumer marketing, healthcare and corporate communications. She will be based in New York but have other assignments and responsibilities across the United States. She reports jointly to Kym White and Steve Dahllof, Managing Director and head of the agency's Strategy + Planning group.
Caruso holds a Bachelor's Degree in Communications from Barnard College.
Therese Caruso, Managing ...
m2moms.com, 24 July 2015 [cached]
Therese Caruso, Managing Director, Global Strategy + Insights, Zeno Group "Getting in Touch with Moms: From Insight to Immersion Via Improvisation"
"Brands often mistakenly look at people ...
www.zenogroup.com, 14 Oct 2014 [cached]
"Brands often mistakenly look at people as targets or as consumers who consume things and not as people who make decisions based on core human values," said Therese Caruso, Managing Director of Global Strategy and Insights for Zeno Group.
M2Moms® : The Marketing To Moms Conference
www.m2moms.com, 1 Sept 2008 [cached]
Therese Caruso
...
Therese Caruso Managing Director, Global Strategy + Insights Zeno Group
...
Therese Caruso, Managing Director of Global Strategy + Insights, leads the Strategic Planning function for Zeno Group. With over 20 years of brand marketing experience, she has refined the role of Planning, applying it to a channel agnostic approach. This methodology anchors thinking in research that drives toward an insight, a core strategy, and a galvanizing idea that brings the strategy to life.
Bringing a real specialty in consumer insights and trends, Therese has a passion for marketing to women and moms and is extremely well-versed in the mindset, values and behaviors of women at various ages and life stages. Working with clients such as Unilever, Kimberly Clark, Starbucks and Johnson & Johnson, she has applied a Planning methodology to build effective social purpose campaigns, as well.
A frequent lecturer on what drives behavior, Therese has held several board positions, helping brands and charities better understand the marketplace in which they compete. Currently, she is on the Advisory Board of Iconoculture, the leading global trends forecasting firm.
Therese is married with two daughters and lives in Connecticut.
Ogilvy PR Press Releases
www.ogilvypr.com [cached]
Therese Caruso Joins Ogilvy Public Relations Worldwide/New York as Executive Vice President, Strategy & Planning New York, NY, August 15, 2005 - Ogilvy PR Worldwide today announced that Therese Caruso has joined the firm as Executive Vice President, Strategy +...
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