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2016-12-21T00:00:00.000Z

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Therese Caruso

Managing Director, Global Strategy + Insights

Zeno Group

Direct Phone: (212) ***-****       

Email: t***@***.com

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Zeno Group

130 E. Randolph St., 30th floor

Chicago, Illinois 60601

United States

Company Description

Zeno is already established in 14 countries around the world and while we have one strong culture, offices and teams in each city reflect their local markets and client needs. Here in London's Soho we are UK specialists in consumer, health and technology, ... more

Find other employees at this company (675)

Background Information

Employment History

Executive Vice President, Strategy and Planning

Ogilvy & Mather

Managing Director, Strategic Planning

Edelman Inc

Planner

Johnson & Johnson

Affiliations

Advisory Board
Iconoculture Inc

Education

Bachelor's Degree

Communications

Barnard College

Web References (155 Total References)


Who We Are - Zeno Group

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Therese Caruso


Therese Caruso Managing ...

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Therese Caruso Managing Director of Global Insights & Strategy, Zeno Group

...
Therese Caruso Managing Director of Global Insights & Strategy, Zeno Group
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Therese Caruso, Managing Director of Global Insights & Strategy, leads the planning function for Zeno Group. With over 20 years of brand marketing experience, Therese offers dedicated planning counsel to clients and account teams throughout the Zeno Group network. Before returning to the DJE family in 2010, Therese spent six years working as a global planner in an advertising-centric firm and has refined the role of planning, taking the best practices of a traditional advertising planner and applying them to a channel agnostic approach. She has developed a methodology for planning at Edelman and Zeno Group which anchors thinking in research that drives toward an insight, a core strategy, and a galvanizing idea that brings the strategy to life.
Bringing a real specialty in consumer insights and trends, Therese understands the dynamics of the different generations and closely tracks consumer values and behaviors. She introduced The Human Project proprietary research and methodology to present an intimate portrait of audiences (e.g., Active Parents, Global Youth) and help connect brands with people and organizations in a more meaningful and impactful way. She has a passion for and expertise in the area of women's and mom-marketing and is extremely well-versed in the mindset and behaviours of women at various life stages and age stages. She understands how to apply behavioural values to the changing marketplace to build targeted and strategic campaigns.
Therese has worked as a planner with clients such as Unilever, Kimberly Clark, Starbucks, and Johnson & Johnson, just to name a few, and over the past couple of years she has applied a planning methodology to effectively build social purpose campaigns as well.
During her tenure at Edelman, Therese directed campaign for a variety of food/nutrition, lifestyle, health and technology brands and was the Deputy General Manager for the Consumer Health practice. She has held several board positions, bringing her understanding of consumer values and behaviours to help brands and charities better understand the marketplace in which they compete.
Therese holds a Bachelor of Arts degree from Barnard College, Columbia University, and lives in Connecticut with her husband, Steve, and her two daughters, Caroline and Allegra.
All session by Therese Caruso


Targeting The New Generations - Web Geeks | Windsor, ON

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"Everybody thinks they're on their phones and iPads way too much and that it is actually going to have a detrimental effect on them, but our research shows they really do know when to abandon their phones or tablets to go and do other things," said Therese Caruso, managing director of global strategy and insights at Zeno Group.


Therese Caruso - Zeno Group

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Therese Caruso

Connect @ThereseCaruso therese.caruso@zenogroup.com Therese's LinkedIn Page
Therese Caruso
Managing Director Global Strategy + Insights
...
Therese brings to Zeno her signature curiosity and an unquenchable thirst for the trends and truths that move people around the globe at the very deepest levels. With a career spanning 25 years in both creative and strategic roles, Therese is a firm believer that brands need to rediscover themselves by connecting with people on a more personal level.
Her planning technique applies deep psychological insights into people's values and how they behave, so that brands can connect in relevant and more meaningful ways. She is dogged in her pursuit of insights that lead to big, ownable ideas and has helped iconic brands to become evangelists through insightful and strategic thinking. Therese has refined the role of planning, taking the best practices of a traditional advertising planner and applying them across all channels to build targeted and strategic campaigns.


Panel dis­cus­sions cov­ered impact ...

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Panel dis­cus­sions cov­ered impact oppor­tu­ni­ties in Envi­ron­men­tal, Health­care, and Fron­tier mar­kets, with keynote pre­sen­ta­tions from Bonny Meyer - Meyer Fam­ily Enter­prises and Therese Caruso - Zeno Group.

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