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2016-12-01T00:00:00.000Z

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Wrong Therese Caruso?

Therese Caruso

Managing Director, Global Strategy + Insights

Zeno Group

Direct Phone: (212) ***-****       

Email: t***@***.com

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Zeno Group

130 E. Randolph St., Suite 3000

Chicago, Illinois 60601

United States

Company Description

Zeno is already established in 14 countries around the world and while we have one strong culture, offices and teams in each city reflect their local markets and client needs. Here in London's Soho we are UK specialists in consumer, health and technology, ... more

Find other employees at this company (675)

Background Information

Employment History

Executive Vice President, Strategy and Planning

Ogilvy & Mather

Managing Director, Strategic Planning

Edelman Inc

Affiliations

Advisory Board
Iconoculture Inc

Education

Bachelor's Degree

Communications

Barnard College

Web References (144 Total References)


PBT Consulting: Advertising and Promotions

tommytoy.typepad.com [cached]

Teens and 20-somethings have a more balanced relationship versus the dependency that generations before them have, says Therese Caruso, managing director, global strategy + insights for Zeno Group. 

Therese Caruso says.
...
Caruso continues.
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Examining the nuances into how Youth think, act and behave is imperative for companies and brands as they look to maintain relevance with today's most digitally intuitive generation, Caruso says.


Teens and 20-somethings have a more ...

tommytoy.typepad.com [cached]

Teens and 20-somethings have a more balanced relationship versus the dependency that generations before them have, says Therese Caruso, managing director, global strategy + insights for Zeno Group. 

Therese Caruso says.
...
Caruso continues.
...
Examining the nuances into how Youth think, act and behave is imperative for companies and brands as they look to maintain relevance with today's most digitally intuitive generation, Caruso says.


Event highlights |

seattle.iabc.com [cached]

We've featured Liz Kelly with Brilliant Ink, for a great discussion on tactics to increase employee engagement; Therese Caruso with Zeno Group for a deep dive on the Millennial generation; and Towers Watson for the 10th Anniversary of their always-fascinating Change and Communication ROI Study.

...
Therese Caruso on Engaging Millennials
Towers Watson 2013-2014 Change and Communication ROI Study
Share this:


Event highlights |

seattle.iabc.com [cached]

We've featured Liz Kelly with Brilliant Ink, for a great discussion on tactics to increase employee engagement; Therese Caruso with Zeno Group for a deep dive on the Millennial generation; and Towers Watson for the 10th Anniversary of their always-fascinating Change and Communication ROI Study.

...
Therese Caruso on Engaging Millennials
Towers Watson 2013-2014 Change and Communication ROI Study
Share this:


"They're going to define the future ...

www.foodincanada.com [cached]

"They're going to define the future of food," says Therese Caruso, managing director of Global Strategy and Insights at Zeno Group, a global communications firm.

Zeno Group divides today's post-millennials into two groups: Gen We (14 to 20) and Generation Z (21 to 25). "We know millennials are the foodie generation, but Gen Z and Gen We are even more knowledgeable about food," says Caruso.
...
"For Gen We, 'natural' doesn't mean anything," says Caruso. "They want more than the word natural. They want to know what natural means."
When it comes to marketing, Caruso says engagement is big with today's young consumers. "It's about 'how is this food going to help give me an experience, what does the package look like and how do we serve it and [enjoy it] with friends?'" says Caruso.

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