Theresa Tran - President
After 14 years in corporate America, Theresa
decided in 2006 to fulfill her
entrepreneurial dream of starting a lifestyle marketing company that would help corporations and individuals navigate the world of pop culture and consumer media to become hot lifestyle brands, leveraging her
infectious creativity grounded in traditional brand marketing.
marketing cred at Nike, Inc.
, where she
spent 8 years, most recently as the Director of Communications for Jordan, Nike's
flagship brand centered on Michael Jordan.
In this position, she oversaw public relations, events and entertainment marketing as well as contributed to the strategic development and execution of integrated marketing campaigns, helping the business more than double in revenues over the five years of her tenure, and putting the brand on track to become a $1 billion entity.
With a solid sports industry background, Theresa
also sought out to pursue positions in fashion, entertainment and design, and therefore took her
career to New York and Los Angeles for 7 years, rounding out her
marketing expertise, management strengths and her
In New York, her two stints included Licensing & Merchandising Manager at Miramax Films (a Walt Disney Company), as well as Associate Director of Marketing for Donna Karan's DKNY fashion label (an LVMH company).Â In Los Angeles, she joined BMW's prestigious automotive design studio as their Director of Marketing and Communications.
stays equally busy away from work.Â Through the Big Brothers/Big Sisters program, she
has mentored Shantel Monk, a teenager who was born to a low-income single mother and put in the foster care system at an early age.Â In 2008, Theresa
and Shantel were recognized by former First Lady Laura Bush at a "Helping America's Youth" conference for their involvement in the mentorship and guidance of young people's movement into adulthood. Â In addition, Theresa
is a frequent guest lecturer on the high-school, college and professional speaking circuit, sharing her
vast experiences with students and industry peers.
Theresa earned her Bachelor of Science degree in Marketing and International Business from Portland State University.Â During her spare time, she is a frequent world traveler, a connoisseur of stiletto shoes, a classical pianist and an avid snowboarder.
vows that she
can live and work anywhere in the world, as long as there is good food and good people (good weather a major plus).