Founder, Tease Marketing
After 14 years in corporate America, Theresa
decided in 2006 to fulfill her
entrepreneurial dream of becoming a lifestyle marketing consultant, helping corporations and individuals navigate the world of pop culture and consumer media to become hot lifestyle brands; while also leveraging her
infectious creativity grounded in traditional brand marketing.
With a solid sports industry background, Theresa
also sought out to pursue positions in fashion, entertainment and design, and therefore took her
career to New York and Los Angeles for 7 years, rounding out her
marketing expertise, management strengths and her
In New York, her
two stints included Merchandising Manager at Miramax Films
(a Walt Disney Company), as well as Associate Director of Marketing for Donna Karan's
DKNY fashion label (an LVMH company).
In Los Angeles, she joined BMW's prestigious automotive design studio as Director of Marketing and Communications
stays equally busy away from work.
Through the Big Brothers/Big Sisters program, she
has mentored Shantel Monk, a teenager who was born to a low-income single mother and put in the foster care system at an early age.
In 2008, Theresa
and Shantel were recognized by former First Lady Laura Bush at a "Helping America's Youth" conference for their involvement in the mentorship and guidance of young people's movement into adulthood.
In addition, Theresa is a frequent guest lecturer on the high school, college and professional speaking circuit, sharing her vast experiences with students and industry peers.
Theresa earned her Bachelor of Science degree in Marketing and International Business from Portland State University.
spare time, she
is a frequent world traveler, a connoisseur of stiletto shoes, a classical pianist and an avid snowboarder.
currently lives in Los Angeles - and will live and work anywhere in the world as long as there is good food and good people (good weather a major plus).
Theresa Tran - Tease Marketing