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2008-11-15T00:00:00.000Z

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Wrong Terry White?

Mr. Terry Crowe White

Chief Communications Officer

Amway Corporation

HQ Phone: (616) 787-6000

Email: t***@***.com

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Amway Japan

Amway Corporation

7575 Fulton Street East 49 2N

Ada, Michigan 49355

United States

Company Description

Amway is a $10.8 billion direct selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics and eSpring™ water treatment systems - all sold excl ... more

Find other employees at this company (7,398)

Background Information

Employment History

Marketing and Communications Committee of the Board

Team Mentor

Japan Market Expansion Competition (JMEC)

Country Manager

Kyani Japan

Chief Executive Officer

Sagacitas Ltd

President and Representative Director

Neways Inc

Affiliations

Board Member
TELL

Member
ACCJ Internet Economy Task Force

Education

Indian Hills Community College

Web References (24 Total References)


the American Chamber of Commerce in Japan (ACCJ)@ iTV Japan.com

www.itvjapan.com [cached]

Terry White Chief Communications Officer Amway Japan

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Terry White


the American Chamber of Commerce in Japan (ACCJ)@ iTV Japan.com

www.itvjapan.com [cached]

Feature - Terry White, Chief Communications Officer, Amway Japan

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Terry White is the Chief Communications Officer (CCO) for Amway Japan and is responsible for all internal and external communications activities / programs for the company in Japan.
With a Distributor and Member network of over one million and sales of more than US$1 billion, Amway Japan is one of Japan's largest players in e-commerce, custom publishing, catalog direct marketing and video production. Terry oversees the creative and production process for marketing and sales force motivation content in more than 35 different vehicles.
A native of Australia, Terry has more than 25-years of Japan related academic, cultural and work experience. Prior to Japan, he served in the Australian Army and graduated from college with specializations in intelligence and language.
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Terry White Chief Communications Officer Amway Japan
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Terry White


Terry White, Chief ...

www.whatsyourgooglestrategy.com [cached]

Terry White, Chief Innovation Officer, Amway Japan

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Terry White, Chief Innovation Officer, Amway Japan


Terry White, Chief ...

www.whatsyourgooglestrategy.com [cached]

Terry White, Chief Innovation Officer, Amway Japan

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Home > Interviews > Innovation Leaders > Terry White, Chief Innovation Officer, Amway Japan
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Terry White, Chief Innovation Officer, Amway Japan
Recently, Michael Moon spent some time with Terry White of Chief Innovation Officer of Amway Japan.
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MM: Today we're with Terry White, the Chief Communication Officer of Amway, Japan.Truly, a renaissance gentleman farmer of the 21st Century, in terms of being a generalist — a master generalist — across many disciplines in the brand marketing and marketing operations.
Terry, if you would, let's start off with just a quick little summary in terms of Amway, Amway Japan and your current focus, and what you've been doing there.
TW: Sure.
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MM: One of the things that struck me, Terry, as rather unusual is that in North America, Amway has a certain brand as a function of its multilevel marketers.
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MM: Terry, I just ran across a great example that perhaps frames and clarifies and maybe takes what you're saying just one step further.
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MM: The key point, Terry, is that it's the interaction amongst them that produces most of the juice.
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MM: The bridge for this, Terry, is a conversation that we'd had a while ago.
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MM: Terry, that suggests three or four things.
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MM: Terry, let's circle back on that one notion of a social media dashboard as the bridge to start talking about these analytics.
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MM: You're really talking about two things, here, Terry.
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MM: Terry, this gets to a conversation that we had a while ago around how most people have two hands.
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Terry, I want to think you for sharing your experiences and insights with us.
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Terry White, Chief Innovation Officer, Amway Japan


Terry White, Chief ...

www.whatsyourgooglestrategy.com [cached]

Terry White, Chief Innovation Officer, Amway Japan

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In particular, I met a really fascinating guy, Terry, who at the time served as the Chief Communications Officer for Amway Japan.
Last year, Terry White told me that he had become Chief Innovation Officer for Amway and, in particular, had the charter of developing an enterprise social media strategy.
Amway's a really interesting company.It's an $8.5 billion a year firm.They're one of the world's largest, if not largest, manufacturer of herbal supplements — $1.5 billion a year just in herbal supplements.They're the world's largest manufacturer of organic cosmetics and personal care products.
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In terms of having to think through brand interaction, Terry is kind of like, "Way out there."He's a Major Tom.He's so way out there in terms of adoption of digital stuff, he also blows the top of my head off with whatever he's up to.
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I said, "Terry, wait, you and I both know that's nonesense, and it's not about a conversation.
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Back to Terry.He says, "We have these little air chuggers.You put them on your property or on your island or building or whatever, and it scrubs greenhouse gasses from the atmosphere" I said, "Terry — there's no greenhouse gas in Second Life.
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Terry White, Chief Innovation Officer, Amway Japan

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