Terry Sardina, a member of the advisory panel and human resources coordinator for Advanced Healthcare, a physician-owned clinic group with about 1,600 employees in the Milwaukee area, says the Journal Sentinel has been receptive to the group's ideas.
After the recruiters emphasized their desire to attract more passive job seekers to their ads, the paper developed a half page of new editorial content for the front of the Sunday jobs section.
"They've tried to be proactive," says Sardina
, whose company continues to advertise in the Journal Sentinel
, in print and online.