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2008-08-01T00:00:00.000Z

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Wrong Terri Alpert?

Ms. Terri Alpert S.

Chief Executive Officer

Professional Cutlery Direct LLC

HQ Phone: (203) 871-1000

Professional Cutlery Direct LLC

242 Branford Rd.

North Branford, Connecticut 06471

United States

Company Description

Professional Cutlery Direct (www.cutlery.com) is a primary source for the finest selection of the chef's essential tools including knives, cookware, furniture, and accessories. The company's chef, Will Cook, tests and trains all staff on products offered ... more

Find other employees at this company (4)

Background Information

Employment History

Founder and Chief Executive Officer
UNO ALLA VOLTA LLC

Affiliations

Board Member
American Catalog Mailers Association

Marketing Advisory Board
Stony Creek Brands

Founding Member
Angel Investor Forum

Member, Advisory Boards
RJ Julia Booksellers

Education

A.B. degree
physics
Brown University

degree
physics
Brown University

degree
physics
The Brown University

Web References (164 Total References)


How a sharpened focus on the ...

www.catalogsuccess.com [cached]

How a sharpened focus on the market let Terri Alpert carve out new niches for her two catalog businesses, Uno Alla Volta and Cooking Enthusiast

...
"I was drawn here by the strategic vision of Terri and Jay to build a business around a portfolio of unique brands," Topping says.
...
"My merchandising team and I look for unique, handcrafted products world-wide," Alpert says."Recently I was in Paris and found wonderful lamps.The lamps have actual elements of nature: flowers, seashells and plant life of all kinds encapsulated in massive crystal.These are used as the bases of lamps."
Alpert asked the French manufacturer if it could produce these with U.S. versions of the electrical parts."They assured me that they could and that they had experience doing so," she recalls."I needed to prepay for the samples, but when they arrived, they were a total disaster: electrical fixtures were not UL approved; the cord which had been a subtle clear was an ugly black; and the lampshade didn't even fit on this alternative light bulb socket.After all this expense, I didn't even have something I could legally sell in our outlet store."
Topping notes that the company's had to migrate away from certain vendors "because they couldn't handle the handcrafted volume we were giving them."
For Alpert and her companies, handling such matters with myriad artisan vendors is a far cry from how she launched the business.In the beginning, she and her husband Bruce were on a quest to find a good chef's knife."We would go looking on the weekends," she recalls, "and when we were done, I knew more about knives than anyone."
Alpert left her Wall Street job at Morgan Stanley on maternity leave and eventually founded Professional Cutlery Direct."I knew about high-end financial products and derivatives and could build technology around that," she says.


While most of the items we ...

www.kitchen-plans-n-designs.com [cached]

While most of the items we sell work well in either hand, some are designed for right-handed use only, a significant inconvenience for our left-handed customers, said Terri Alpert, CEO and founder of Professional Cutlery Direct, Inc.


"The standard size is eight inches," ...

www.travisnward.com [cached]

"The standard size is eight inches," says Terri Alpert, CEO of Professional Cutlery Direct, a mail-order retailer that caters to home and professional cooks.

...
Says Alpert: "The difference between a forged knife and a stamped knife is huge.
...
"With a German knife, there's a lot more up and down movement when you're slicing," says Alpert.
...
"They're good workhorse knives," says Alpert, "but the back of the blade is very sharp."
...
Messermeister According to Terri Alpert, this manufacturer's San Moritz line is top-quality and is unique in having an exceptionally short bolster."The length of the bolster affects the sharpening of the knife," she explains."If the bolster is long, you won't be able to sharpen the back part of the blade, which means that over time the blade won't sit evenly on the cutting board.An abbreviated bolster allows you to sharpen the whole length of the knife."Another plus, she says, is that Messermeister polishes the back of its blades more, which makes it more comfortable to use a proper grip-with the thumb and forefinger on opposite sides of the blade and the back three fingers wrapped around the handle.
...
Alpert says that she loves French knives because "they have such a different feel in the hand.
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The best French knife available today, according to Bridge and Alpert, is Thiers-Issard, which Bridge says is hard to find in the United States. (Professional Cutlery Direct carries it.) "The factory manager, Gilles Reynewaeter, puts his heart and soul into these knives," says Alpert.
...
The best French knife available today, according to Bridge and Alpert, is Thiers-Issard, which Bridge says is hard to find in the United States. (Professional Cutlery Direct carries it.) "The factory manager, Gilles Reynewaeter, puts his heart and soul into these knives," says Alpert.
...
"The shape is traditional German," says Alpert, "but they put a really good curvature on the blade, which is wider than many.
...
However, Terri Alpert, CEO of Professional Cutlery Direct, disagrees."We've had almost no problems with breakage of Kyocera knives," she says."You do get tiny chips in the cutting edge, but they don't affect the cutting ability.We've even thrown them on the cement warehouse floor and they haven't broken.If anything, the only disadvantage to Kyocera knives is that they have the look, shape, and feel of a stamped knife.But these knives are not stamped, they're molded."
As for sharpness, Alpert says that the white zirconium oxide blade holds an edge for a long time and to average consumers seems very sharp, but it's not as sharp as a well-maintained high-carbon stainless-steel knife.The black zirconium carbide blade, which only comes in a six-inch cook's knife, is "really, really sharp," claims Alpert.


While most of the items we ...

www.kitchen-plans-n-designs.com [cached]

While most of the items we sell work well in either hand, some are designed for right-handed use only, a significant inconvenience for our left-handed customers, said Terri Alpert, CEO and founder of Professional Cutlery Direct, Inc.


While most of the items we ...

www.kitchen-plans-n-designs.com [cached]

While most of the items we sell work well in either hand, some are designed for right-handed use only, a significant inconvenience for our left-handed customers, said Terri Alpert, CEO and founder of Professional Cutlery Direct, Inc.

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