Teri Adlam, general manager of the Waukesha County Expo Center, said the economic impact of this week's Waukesha County Fair is likely between $2 million and $2.5 million.WAUKESHA - Although the economic impact of this week's Waukesha County Fair cannot be measured precisely, a conservative figure is likely between $2 million and $2.5 million, said Teri Adlam, general manager of the Waukesha County Expo Center.
"There is an awful lot of money changing hands here," she
estimate beginning with the $1 million cost of staging the five-day event.
layers on figures such as attendance, a record 174,210 last year, and multiplies that by the admission price: $5 for adults in advance; $7 at the gate; $3 for children 8 to 12.Adlam
also adds on less tangible figures, such as the money earned by the fair's numerous vendors and for which no firm number was available.
accounts for a multiplier factor.This represents money Waukesha-area residents earn while working at the fair, which they in turn spend on goods and services in the community.
"I think a figure of $2 million to $2.5 million is not overestimating," Adlam
said."Hundreds of people are working on the fairgrounds every day."