Teresa Bitetti, Senior Director, Abilify Marketing, Bristol-Myers Squibb, Plainsboro, NJ for successfully positioning and championing a unique branding campaign for Abilify (aripiprazole), an atypical anti-psychotic for the treatment of schizophrenia and putting it on track to become a blockbuster agent for Bristol-Meyers Squibb and Otsuka.
"As Bristol-Myers Squibb grows by bringing our strong portfolio of innovative medicines to Canadians, we feel it is important for us to play a more active role in the broader industry," said Teresa Bitetti, President and General Manager of Bristol-Myers Squibb Canada. "Being a member of Rx&D allows us to do that and we look forward to doing so."
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