As fate would have it, Ted Marti of the August Schell Brewing Company saw the pride that Minnesotans had in the brand and purchased the labels, keeping the proud heritage in Minnesota where it belongs.
In 1984, the August Schell Brewing Company's President Ted Marti had the passion and vision to break away from the then popular image of beer in America.
At that time, America's unique beers and breweries had all but disappeared, leaving only a few who mass-produced commodity beers with little or no character, tradition or culture worth mentioning.
With a rich German heritage, Schell's introduction of a full-flavored, traditional Bavarian-style Pilsner was only the start of the breweries contribution to the craft beer revolution that stands stronger than ever today.
Later that year, Ted introduced Schell's Weiss Beer followed by numerous other craft beer varieties over the years.
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