City of Lufkin hires Tara Watson-Watkins as LCVB director
The Lufkin Convention
and Visitors Bureau
has received one thing on its Christmas wish list - a director for the Convention and Visitors Bureau
Tara Watson-Watkins, former Miss Texas and a hospital public relations and marketing specialist, will become the LCVB's first Executive Director.
Search and Selection Committee Chair Greg Shrader of the Lufkin Daily News
understands what Lufkin
has to offer and is ready to tell the world about it.
communicates, networks and sells well and those traits are key if you're going to be successful in the tourism industry."
and the Board will be responsible for promoting special events, advertising Lufkin
's attributes and attractions and positioning Lufkin as a destination for conventions and meetings.
Up until this year, the Chamber of Commerce received the bulk of the HOT (Hotel Occupancy Tax) monies and directed Lufkin's tourism efforts.
The new CVB
will be housed at the Chamber office but is an independent entity.
In accepting the position, Watson-Watkins said, "I am honored to have been chosen to head the CVB.