Just one year before starting the company, founder Tara Ramos was pregnant and sick.
had a severe form of morning sickness, called Hyperemesis Gravidarum, which caused her
to vomit up to a dozen times per day for seven months.
collected as many air sickness bags from her
traveling colleagues as possible but as her
supply decreased, she
husband out shopping to hunt for vomit bags.
was not successful in finding any, and Tara
had to resort to carrying leaky plastic shopping bags and bulky garbage bags.
After delivering a healthy baby girl, Tara
later had the idea of a morning sickness vomit bag.
decided to develop a bag for pregnant women to carry without being embarrassed.
liked the convenience of airsickness bags, but they were hard to obtain and she
didn't like the airline logos on them.
decided to design chic and affordable morning sickness bags, and so she
conceived Morning Chicness Bags
On the bottom of each bag, she
has added the words: Take one day at a time, which is what she
had to remind herself to get her