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Tamera Baker

Co-Founder and Chief Brand Officer


HQ Phone: (916) 736-3333

Email: t***@***.com

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5340 H Street

Sacramento, California 95819

United States

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Background Information


The Kitchen Restaurant

Web References (10 Total References)

The Kitchen | The Family [cached]

Tamera Baker Co-Founder & Chief Brand Officer

As Co-Founder of The Kitchen Restaurant and Chief Brand Officer of Selland Family Restaurants, Tamera Baker oversees and directs the brand strategy including the brand's image, experience and promise of all four of the group's concepts. Baker ensures the brand is infused in all aspects of The Kitchen from marketing and advertising to staff training and most importantly the guest experience. Baker also manages all aspects of the design and development of their five restaurants, from architectural and interior design, flatware and uniform selection to collateral material and packaging. Baker's talent for interior design, along with her eye for visual cues and stylish product choices, ensures a tailored but approachable atmosphere in all four concepts.
As the daughter of Chef Owners Randall Selland and Nancy Zimmer, Baker knew from a young age that she wanted hospitality and entertaining to be a major part of her life. "I loved to play 'party planning' as a child, and I would talk to fake clients on the phone and plan their events," says Baker. Years later, her childhood dreams led to her first professional role in the hospitality industry with The Kitchen Catering, which she founded with her mother.
Baker later forged new territory in the world of one-off demonstration dinners with The Kitchen, which she opened alongside her mother, Nancy Zimmer, father, Randall Selland, and brother, Josh Nelson. As the first concept for Selland Family Restaurants, The Kitchen allowed Baker to bring her planning and entertaining skills to the table while learning the skills needed to run a restaurant, which meant working as a prep cook by day and server by night. As the restaurant's success continued to grow, so did Baker's integral role, and she progressed from serving and managing to writing catering menus, planning interior design, and shaping the overall atmosphere.
At The Kitchen, this communal experience is all about the food and the show-everyone sits down at once and eats together. "It's about fun," she says. "We get to be creative and give guests a place to be introduced to new things in a way that's comfortable and not intimidating. Baker wants her guests to feel like they've walked into a friend's home when they dine at the restaurant, and she strives for a warm, inviting, and lively place-what she believes to be at the core of The Kitchen experience.
Born and raised in Sacramento, Baker feels fortunate to live in a supportive community located in an area that offers some of the best locally grown produce in the country. "We want to provide our guests the best product," Baker says, "and we're lucky that often it is found in our own backyard".

Recipe: Selland's Meatloaf ... [cached]

Recipe: Selland's Meatloaf Sellands co-owner Tamera Baker shares her grandmother's recipe.

Sacramento News and Review April 27, 2006 [cached]

Tamera Baker of Selland's Market-Cafe tells us what's in her picnic basket.

members ed to food [cached]

Tamera Baker 5340 H Street Sacramento, CA 95819 736-3333

Sacramento Magazine Online [cached]

Another of the group,s members, Tamera Baker, co-owner of Selland,s Market-Cafe, couldn,t make it to dinner but still sent along a dish: an enormous platter piled with French cheeses, cured sausages, pâtés, olives and cornichons.

Tamera Baker knows a thing or two about entertaining.For a decade, she ran The Kitchen,s catering operation, and today she is part owner and manager of Selland,s Market-Cafe.And when she,s not at work, she,s likely to be hosting a dinner party for friends or family.Recently, she answered some common entertaining questions.

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