Co-Founder & Chief Brand Officer
As Co-Founder of The Kitchen Restaurant and Chief Brand Officer of Selland Family Restaurants, Tamera Baker oversees and directs the brand strategy including the brand's image, experience and promise of all four of the group's concepts.
ensures the brand is infused in all aspects of The Kitchen
from marketing and advertising to staff training and most importantly the guest experience.
also manages all aspects of the design and development of their five restaurants, from architectural and interior design, flatware and uniform selection to collateral material and packaging.
Baker's talent for interior design, along with her
eye for visual cues and stylish product choices, ensures a tailored but approachable atmosphere in all four concepts.
As the daughter of Chef Owners Randall Selland and Nancy Zimmer, Baker
knew from a young age that she
wanted hospitality and entertaining to be a major part of her
"I loved to play 'party planning' as a child, and I would talk to fake clients on the phone and plan their events," says Baker
Years later, her
childhood dreams led to her
first professional role in the hospitality industry with The Kitchen Catering
, which she
founded with her
later forged new territory in the world of one-off demonstration dinners with The Kitchen
, which she
opened alongside her
mother, Nancy Zimmer, father, Randall Selland, and brother, Josh Nelson.
As the first concept for Selland Family Restaurants, The Kitchen allowed Baker to bring her planning and entertaining skills to the table while learning the skills needed to run a restaurant, which meant working as a prep cook by day and server by night.
As the restaurant's success continued to grow, so did Baker's integral role, and she
progressed from serving and managing to writing catering menus, planning interior design, and shaping the overall atmosphere.
At The Kitchen
, this communal experience is all about the food and the show-everyone sits down at once and eats together.
"It's about fun," she
"We get to be creative and give guests a place to be introduced to new things in a way that's comfortable and not intimidating.
guests to feel like they've walked into a friend's home when they dine at the restaurant, and she
strives for a warm, inviting, and lively place-what she
believes to be at the core of The Kitchen
Born and raised in Sacramento, Baker feels fortunate to live in a supportive community located in an area that offers some of the best locally grown produce in the country.
"We want to provide our guests the best product," Baker
says, "and we're lucky that often it is found in our own backyard".