BEIJING -online shoes Jimmy Choo founder Tamara Mellon said Thursday the upscale shoemaker hopes to open up to 50 stores in China over the next five years in what she dubbed an "exciting" market for high-end goods.
China is the world's fastest-growing market for luxury products and an ongoing economic boom is creating new dollar billionaires every year in a huge explosion in wealth.
shopping online shoes currently has just two shops in China - one in Beijing and another in Shanghai.
A third will open at the end of the year in the eastern city of Nanjing, said Mellon, the shoemaker's "chief creative officer".
"herve leger outlet (China) business has increased 100 percent (in terms of profits) in the last year on the existing locations we have," said Mellon
, who was in Beijing as part of a British delegation to the Chinese capital's first design festival.
said the British firm - whose shoes cost anywhere from $300 to $1,600 - would open at least 30 stores in China by 2016.
"But the potential over the next five years could be up to 50," she
said that many of China's rich were only in their 30s and 40s - relatively young compared with other markets.
online shoes founder Tamara Mellon has created a limited edition bag to raise funds for a campaign aimed at preventing the sex trafficking of young people. shopping online shoes has designed a bag to raise money for charity.
said: "I herve leger outlet am thrilled to have worked with The Body Shop
to design The STOP bag and raise awareness of the Stop Sex Trafficking of Children and Young People campaign.
I feel very strongly about prohibiting sex trafficking and knowing that the profits will help to end this modern day slavery and safeguard children herve leger sale makes the project even more worthwhile.
Profits from the sale of the bag will go to the SST campaign and ECPAT international.
recently declared that "innovation" is the key to making Jimmy Choo
successful and says she
loves working on new projects.
said: "Keeping innovation and energy flowing it key.