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This profile was last updated on 9/23/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mrs. Tabitha M. Karanja

Wrong Tabitha M. Karanja?

Chief Executive Officer

Email: t***@***.com
Local Address: Kenya
Keroche Breweries Limited
 
Background

Employment History

  • Chief Librarian
    Kenya Wildlife Service
  • Managing Director
    Keroche Industries
  • Chief Executive Officer
    Keroche Industries

Board Memberships and Affiliations

52 Total References
Web References
The 'Business Woman of the Year ...
www.ippmedia.com, 23 Sept 2014 [cached]
The 'Business Woman of the Year Award' category lauded Kenya's Tabitha Karanja as an industry leader owing to her 18 years as CEO of Keroche Breweries Limited, a company that employs over 300 people and gives back to the community through youth education, in turn creating the next generation of business leaders in her country.
Tabitha Karanja - CEO of ...
www.coastweek.com, 19 Sept 2014 [cached]
Tabitha Karanja - CEO of Keroche Breweries Ltd.
Tabitha ...
www.kerochefoundation.org, 7 Aug 2014 [cached]
Tabitha Karanja
...
Mrs. Tabitha Karanja - Hon Patron - Founder
...
Ms. Karanja has lead Keroche Breweries Limited since its inception 18 years ago and successfully navigated challenges to make the company a key player in Kenya's beer market.. She has extensive experience and skills in accounting and business management.
Nation Media Group
www.nationmedia.com [cached]
In attendance was Keroche Industries' Chief Executive Officer Mrs. Tabitha Karanja who encouraged the winners to achieve what they had set out to do. The talk focused on inspiring women to strive for excellence.
Mrs. Karanja further recounted her experience in setting up Keroche Industries and how it had taught her to strive to overcome challenges and learning how to strike a balance between relationships and work.
Speaking during the launch of the ...
www.eastandard.net, 12 Dec 2009 [cached]
Speaking during the launch of the brand, Keroche Industries' Managing Director, Tabitha Karanja, said the product, launched three months after schedule, signified the support of consumers for a local owned company.
Keroche's Managing Director, Tabitha Karanja (third from right) at the launch of the firm's Summit beer at Nairobi's Club Galileo, on Thursday. [PHOTO: JONAH ONYANGO]
...
During the launch, Karanja explained the struggles that she had undergone to position the company to its current status.
In particular, the firm called on market regulators to come up with tougher penalties to rein in unfair practices that border on 'monopolistic tendencies.'
"Monopoly anywhere is bad and if you do not have the support of local institutions, it can especially be very bad for upcoming businesses," said Karanja.
Under the current laws, a company that uses unfair means against competition is only fined Sh100,000, while in developed economies, such malpractices carry a price tag worth 10 per cent of the total revenue earned for a year.
Keroche has accused its rivals of trickery in blocking its products from reaching retail outlets.
Last month, Karanja claimed unidentified people destroyed Keroche's billboards worth millions of shillings, along the Nairobi-Naivasha highway.
But Keroche's woes in entering the market have been far from easy.
Prior to the launch, the Naivasha-based brewer was rumoured to be in the red and looking for an external investor to inject extra cash to cushion it against effects of a hurried expansion.
Sources, at that time, said Keroche had been considering the option because it needed the extra cash infusion to pay suppliers and open other streams of the beer business, accusations that Karanja laughed off.
"We are not looking for any outsiders to buy the company. Keroche is the first beer company wholly owned by locals and when we are ready, it is Kenyans who will buy the firm, not outsiders," she said.
Karanja also dismissed claims that her company's flagship Summit Lager was finding the market tough to navigate, but admitted it was normal for it to struggle to find its footing, because it was a new brand.
"It is normal for any new product to struggle, but I can tell you that Summit Lager has done much better than similar brands in other markets," says Karanja.
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