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This profile was last updated on 6/9/15  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Tabitha M. Karanja

Wrong Tabitha M. Karanja?

Board Member

Company Description: The Keroche Foundation is a Non-Governmental, Non-Religious, and Non-Partisan, Not for Profit Organisation, established to address the knowledge and experience gap...   more

Employment History

  • Chief Executive Officer
    Keroche Breweries
  • Founder and Chief Executive Officer
    Keroche Breweries
  • Chief Librarian
    Kenya Wildlife Service
  • Managing Director
    Keroche Industries
  • Chief Executive Officer
    Keroche Industries
71 Total References
Web References
The Board, 9 June 2015 [cached]
Tabitha Karanja
Ms. Karanja has lead Keroche Breweries Limited since its inception 18 years ago and successfully navigated challenges to make the company a key player in Kenya's beer market.. She has extensive experience and skills in accounting and business management.
Keroche Breweries CEO, ..., 10 June 2015 [cached]
Keroche Breweries CEO, Ms Tabitha Karanja (centre) with Nakuru bar owners during a marketing tour in the region on December 16, 2014. Keroche Breweries has invested Sh4 billion to expand its Naivasha plant.
Africa investor Investment and Business Leader Awards 2013 shortlist announced | Ai Newswire, 27 Aug 2013 [cached]
Tabitha Karanja, Chief Executive Officer and Founder, Keroche Breweries
Nation Media Group [cached]
In attendance was Keroche Industries' Chief Executive Officer Mrs. Tabitha Karanja who encouraged the winners to achieve what they had set out to do. The talk focused on inspiring women to strive for excellence.
Mrs. Karanja further recounted her experience in setting up Keroche Industries and how it had taught her to strive to overcome challenges and learning how to strike a balance between relationships and work.
Speaking during the launch of the ..., 12 Dec 2009 [cached]
Speaking during the launch of the brand, Keroche Industries' Managing Director, Tabitha Karanja, said the product, launched three months after schedule, signified the support of consumers for a local owned company.
Keroche's Managing Director, Tabitha Karanja (third from right) at the launch of the firm's Summit beer at Nairobi's Club Galileo, on Thursday. [PHOTO: JONAH ONYANGO]
During the launch, Karanja explained the struggles that she had undergone to position the company to its current status.
In particular, the firm called on market regulators to come up with tougher penalties to rein in unfair practices that border on 'monopolistic tendencies.'
"Monopoly anywhere is bad and if you do not have the support of local institutions, it can especially be very bad for upcoming businesses," said Karanja.
Under the current laws, a company that uses unfair means against competition is only fined Sh100,000, while in developed economies, such malpractices carry a price tag worth 10 per cent of the total revenue earned for a year.
Keroche has accused its rivals of trickery in blocking its products from reaching retail outlets.
Last month, Karanja claimed unidentified people destroyed Keroche's billboards worth millions of shillings, along the Nairobi-Naivasha highway.
But Keroche's woes in entering the market have been far from easy.
Prior to the launch, the Naivasha-based brewer was rumoured to be in the red and looking for an external investor to inject extra cash to cushion it against effects of a hurried expansion.
Sources, at that time, said Keroche had been considering the option because it needed the extra cash infusion to pay suppliers and open other streams of the beer business, accusations that Karanja laughed off.
"We are not looking for any outsiders to buy the company. Keroche is the first beer company wholly owned by locals and when we are ready, it is Kenyans who will buy the firm, not outsiders," she said.
Karanja also dismissed claims that her company's flagship Summit Lager was finding the market tough to navigate, but admitted it was normal for it to struggle to find its footing, because it was a new brand.
"It is normal for any new product to struggle, but I can tell you that Summit Lager has done much better than similar brands in other markets," says Karanja.
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