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The Keroche Foundation is a Non-Governmental, Non-Religious, and Non-Partisan, Not for Profit Organisation, established to address the knowledge and experience gap that confronts young Kenyan entrepreneurs. The foundation is the brainchild of Keroche Breweri... more.
Millennium Excellence Foundation
Board of Trustees Member
Keroche Foundation Academy - Keroche Foundation
Keroche Foundation is the brainchild of Keroche Breweries CEO, Mrs. Tabitha Karanja, whose 20-year journey to create and manufacture the first truly Kenyan owned beer has become a celebrated benchmark for locally owned businesses in Kenya and Africa.
About Us - Keroche Foundation
Keroche Foundation is the brainchild of the CEO and Founder of Keroche Breweries, Mrs. Tabitha Karanja.
The Founder - Keroche Foundation
Mrs. Tabitha Karanja at Keroche Breweries Expansion Launch in Naivasha
Tabitha is famed for her strong mind and stronger resolve. Her resilience, tenacity and sharp business sense has won her numerous accolades, top among them being Africa's Transformational Business Award 2014 presented to her at the annual Africa Awards for Entrepreneurship in Morocco; the Forbes Africa Business Woman of the Year 2014; the Forbes East Africa Business Woman of the Year 2014; the honorary State Commendation of Moran of the Order of the Burning Spear that was awarded by the President of Kenya on 12th December, 2009 for helping to liberalize the liquor market in Kenya; and the Golden Jubilee Award presented by His Excellency the President of Kenya Hon. Uhuru Kenyatta during Kenya's 50 years of independence celebrations (12th December, 2013) for her tremendous achievements in manufacturing. Tabitha's vision for the country, and entrepreneurs in particular, is gigantic. She is determined to stamp her footprint not only in Africa but also across the global market. Tabitha's drive is her strong belief in herself and whatever she is doing. Tabitha's foray into the liquor business began in 1997, following the liberalization of the alcohol industry that also removed Government controlled price ceilings, and which exposed a critical market imbalance especially within the middle-level and low-income segments that were not well catered for by the existing multinational. Tabitha then chose to address this imbalance through development of affordable local products that are hygienically packaged and that met international standards. But the indomitable Tabitha was not to be stopped. She was already on a gigantic roll, ready to fight all those who attempted to deny her rightful place to conduct a business of her choice. Tabitha fought her battles in Government, in the courts and on the floor of the august House of Parliament, where members of Parliament took her to task over the rumours and smear campaigns surrounding her products. With a tenacity rarely seen in women, Tabitha stood by her products and defended them with fervor. Her victory came swiftly and smelled sweet. To her pleasant surprise, Tabitha discovered that majority of Kenyans were enamoured by her fighting spirit and backed her efforts to not only cement her space to conduct business, but to trail-blaze a path for all Kenyan entrepreneurs who were cautious, even afraid to invest in their ideas due to the perceived hurdles from the big players, including Government. tabitha In appreciation of the public support that proved a game changer in the battle to take up space in a previously monopolized industry, she, in consultation with the company's its inner core staff and long term associates founded the Keroche Foundation. Today, Tabitha's legacy is firm, having made history not only in Kenya but also across Africa. With the launch of the Keroche Foundation in 2014, Tabitha is giving back to society by giving a helping hand to upcoming and established entrepreneurs who have the desire to grow and expand their businesses. Through the aptly named 'Hand-Up Initiative', Tabitha shares her powerful experiences and lessons to a select group of young entrepreneurs through an intensive five-month mentorship and training programme. The foundation aims to develop a experience sharing forum that can enable the learning curve be shorter for young Kenyans resolved to take the entrepreneurship journey and those. "Some of the challenges and obstacles encountered by the Kenyan people are unnecessary", says Mrs. Karanja. "Sharing knowledge will shorten the learning curve for those seeking true entrepreneurship. What the people who seek to build from their imagination need is a "Hand Up" not a "Hand Out". Mrs. Karanja adds: "We all need to bear in mind that whatever success we have achieved and the leadership positions we occupy today would not have been possible without the support and encouragement that we received from others at the critical stage of our development. "It is only fair and just that we also offer our hands of support to those who are in need of it to discover and develop their full potentials," she concludes.
The Keroche Foundation is the brainchild of Keroche Breweries CEO, Tabitha Karanja, whose 18 year journey to create the first truly Kenyan owned beer manufacturer has become a celebrated benchmark for locally owned businesses in Kenya and Africa.
Mrs. Tabitha Karanja
Mrs. Tabitha Karanja Chief Executive Officer, Keroche Breweries Limited