"Our company was founded by scientist Eugéne Schueller with the first hair dye in 1909 and since then the group has continually strived to challenge the limits of knowledge about hair and skin," Suzie Davidowitz, senior vice president, corporate communications, L'Oréal USA, New York, told Happi.
"The quest for innovation is part of L'Oréal's DNA," noted Davidowitz
"Over the years, L'Oréal researchers have identified several active ingredients which have forever changed the cosmetics industry."
According to Davidowitz
, these include: Thermal Plankton, a microorganism which is highly effective on the skin; Mexoryl SX, a broad-spectrum UVA and UVB filter; Céramide R, which helps smooth and restore the hair; Aminexil, an anti-hair loss molecule; Pro-Xylane, a molecule that is highly effective for anti-aging; and Ionene G, a polymer with exceptional properties that are able to protect the hair fiber.
These avenues include department and specialty stores, mass market retailers, free standing boutiques, salons, dermatologist offices and medi spas," explained Davidowitz