Sutham Phanthusak, the owner of Tiffany's Show, has a grim face as he ponders the challenges the resort city faces.
frets about Pattaya's latest blow, the Asean summit riots: I worry hotels with tight cash flow might close down.
Even before the H1N1 influenza outbreak, the occupancy rate of five-star hotels in Pattaya
stood at 10% in April, compared with a typical rate of 70-80%.
Occupancy at lower-ranked hotels was only 30-40% last month.
Sutham founded Tiffany's Show three decades ago has seen Pattaya evolve from a tranquil seaside resort, renowned for its sunsets, into a town bustling with activity and nightlife.
If we can compare those to catching a cold, Pattaya
now has cancer, says Sutham
, who also owns the five-star Woodlands Hotel and Resort.