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2015-10-18T00:00:00.000Z

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Wrong Susan Lassiter-Lyons?

Susan Lassiter-Lyons

Chief Fun Officer

Lassiter Marketing Group , LLC

Direct Phone: (720) ***-****       

Email: s***@***.com

Lassiter Marketing Group , LLC

387 Corona Street Suite 537

Denver, Colorado 80218

United States

Company Description

Lassiter Marketing Group, founded by Susan Lassiter-Lyons in 2009, is a privately held digital publishing company based in Denver, Colorado. We develop, publish and market professional training, software and coaching programs in the real estate and smal ... more

Find other employees at this company (6)

Background Information

Employment History

Real Estate Investor
mywebsite.com

Affiliations

Founder
TheInvestorInsights.com

Founder
Corner

Member
Mortgage Bankers Association of America

Member
Colorado Association of Real Estate Investors

Co-Founder
DivaMoneyClub.com

Founder
Tomboy Tools

Education

BS degree
Business Administration
Regis University

first Master Lease Option

Web References (188 Total References)


About | Buying Bulk REO

buyingbulkreo.com [cached]

Bulk REO Secrets was created by real estate investor and former mortgage broker, Susan Lassiter-Lyons.

Susan has been investing since 1994 and is the CFO (Chief Fun Officer) of The Investor Insights, twice voted Best Real Estate Investing Blog. A dedicated trainer, Susan produces high-quality, affordable training courses for real estate investors.


Building Your Empire with Personalized ...

www.marketingspeak.com [cached]

Building Your Empire with Personalized Marketing Techniques: Susan Lassiter-Lyons

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Susan Lassiter-Lyons is a long-time real estate investor and internet marketer. She's the founder of The Investor Insights. She is the Amazon #1 best-selling author of Getting the Money: The Simple System for Getting Private Money for Your Real Estate Deals.
Episode:
Susan is an expert in online marketing, and walks through the techniques that launched her brand and continued her success.
...
Susan has the "million dollar blues", she was doing very well, but didn't feel fulfilled. She was holding 200-people events, doing a half a million dollars in sales on a weekend, but it wasn't fun, it was exhausting. She decided that she wanted her business to become more personal, and more affordable so more people could work with her. She started calling customers and interviewing them to find out what they wanted and what would be meaningful to them. She started getting useful feedback and found out that want she wanted to talk about isn't what her clients needed. She is focused on holding smaller events, and creating amazing content that is getting a lot of great feedback from visitors on her blog. Now when she holds events, it's capped at ten people.
...
Susan has a program called Getting the Money-it's $500, and when people purchase that, their sequence is to invite them to a small event where they work to build their business out with individual investment partners.


I'm your host, Stephan Spencer, and ...

www.marketingspeak.com [cached]

I'm your host, Stephan Spencer, and today we have Susan Lassiter-Lyons.

...
Susan is a long-time real estate investor and internet marketer. She's the founder of The Investor Insights. She is Amazon's #1 best-selling author of Getting the Money: The Simple System for Getting Private Money for Your Real Estate Deals. She's an amazing real estate investor and an amazing marketer too because the stuff I have learned from her around ways to optimize the sales funnel, get more leads coming in, ways to tweak the video sequences, video sales letters, webinars, and so forth-I mean, she is just an amazing marketer and so, welcome! It's great to have you, Susan!
Susan: Thank you, Stephan.
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Susan: Sure!
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Susan: Right. Yeah, digitalmarketer.com. He talks about the blog launch. In one of his programs and now it's escaping me, I have his program, The Machine, which is the email marketing and then he also talks, I think, about the blog launch just on his digital marketer blog where you know they said, "Hey, here's another way that we're able to make email marketing work for us," and it's a content strategy, basically, where it just doesn't feel like it's so salesy and promotional.
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Susan: We do, yeah!
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Susan: I am.
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Susan: Kind of, I don't recommend it to everybody because it can be a lot of work but at least you know until I get everything-and this is just me, I prefer to get things dialed in myself before I really kind of turn on the faucet and scale something up and so, if I'm really going to blow the doors off something I want to at least have a proof of concept and proof that this thing is going to convert and then I'll certainly turn it over to an agency but I like to do the testing phase myself.
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Susan: We do A/B split tests. I've been doing some stuff with heat mapping.
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Susan: Here's the thing, I've been investing in real estate since 1994 so that's 22 years. I have spent a lot of time in this business and in this industry.
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Susan: Yeah, so these are centered on hot topics and we have one that we do around a specific commercial investing strategy and we cap it at ten people.
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Susan: Yes, the tools that we use are Infusionsoft and I use OptimizePress.
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Susan: It's both and it's really interesting.
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Susan: Yeah.
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Susan: Understand your market.
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Susan: Exactly.
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Susan: Well, let me tell you something.
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Susan: Well, use it.
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Susan: You know, it's fine to have both.
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I think you, Susan, your survey is purely inside of Infusionsoft, correct?
Susan: Yes, that is correct.
...
Susan: Hey, no bones about it, it's not good looking! But yeah, again-
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Susan: Over to the blog.


Real Estate Investing and Financing Strategies

theinvestorinsights.com [cached]

Susan Lassiter-Lyons

...
Susan Lassiter-Lyons
Founder, Investor Insights
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Susan, I have just signed up and signed in and all I can say is "oh my goodness!
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Susan, I've followed several 'gurus' including Lance Edwards, David Lindahl, Peter Conti, et al, and I think your material is better than any I've heard - that includes presentation and content, especially content.
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Susan, I got my first Master Lease Option accepted by the seller!


About Us: The #1 Real Estate Investing Blog

theinvestorinsights.com [cached]

Susan Lassiter-Lyons

...
Susan Lassiter-Lyons
Founder and Chief Fun Officer
Susan is the founder and Chief Fun Officer.
A real estate investor since 1994, she is an Amazon #1 best-selling author, real estate investing strategist, private money coach and fund advisor.

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