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Susan Goodman, President, ...
Susan Goodman, President, Goodman&Company.
Susan Goodman Chairman & CEO
has helped companies identify and execute profitable, customer-focused marketing strategies to achieve aggressive business goals through her
unique mix of experience, both as a consultant and as a marketing executive.
As Chief Corporate Development Officer, Answerthink
(NASDAQ:ANSR), a leading global marketing and technology consulting firm, Susan
was responsible for developing innovative, technology-enabled marketing solutions and services for global clients.Specifically, she
worked with clients developing strategies to integrate channels, extend brands online, and leverage investments in sales, service, and CRM systems for enhanced value.She served as lead strategist and executive sponsor for key clients including IBM, Procter & Gamble, Gillette, Siemens, AOL and ABN Amro.She left the company in December 2002, when Answerthink exited the marketing space, and founded Goodman&Company.Susan co-founded THINK New Ideas in 1996, a public company which rapidly ascended to become a top-ten global interactive marketing agency.Her
previous consulting practice (The Goodman Group) anchored THINK's strategic services offering, making THINK the first interactive agency to apply direct marketing strategy and consumer research to interactive campaigns.She also managed company-wide business development efforts and launched the CRM/relationship marketing and eBusiness strategy practices.
An author of articles for Ad Age, Digitrends and other leading trade publications, Susan
is a sought after as a speaker on marketing, Internet and technology-enabled business strategy issues in the U.S. and abroad.She serves on the Advisory Board of @d:tech, the Operating Committee of the Direct Marketing Association's (DMA) Marketing and Technology Council, and the Board of Directors of the DMA's Direct Marketing Educational Foundation (DMEF), where she is a member of the Executive Committee and chairs the Strategic Planning committee.She
created a new three day course for the University of Chicago Graham School of General Studies Strategic Direct Marketing Certificate Program, "The New Scope of Direct Marketing," which she
will begin teaching to marketing professionals in 2004. She received her MBA in Marketing, Finance and Strategic Planning from Northwestern University's Kellogg and graduated magna cum laude from Tufts University.She
lives in Manhattan.
DMA 2010 Annual Report | Board of Directors
Susan D. Goodman
Susan D. Goodman*
Chief Executive Officer
Susan D. Goodman, age 51, ...
Susan D. Goodman, age 51, has been a director of the Company since March 2005.Ms. Goodman founded the strategic marketing consultancy firm Goodman & Company in 2003.Prior to that, Ms. Goodman served as Chief Corporate Development Officer for Answerthink, an interactive marketing
agency and IT consultancy.Ms. Goodman serves on the Direct Marketing Association's Board of Directors, the Advisory Board of AD:TECH and the Board of Directors of the Byrd Hoffman Watermill Foundation.
Susan D. ...
Susan D. GoodmanSusan D. Goodman is chairman and CEO of Goodman&Company, a strategic marketing consultancy focused on helping CEOs to maximize marketing ROI and encourage marketing innovation.Ms. Goodman's experience includes serving as Chief Corporate Development Officer for Answerthink, co-founding interactive agency THINK New Ideas in 1996, and the position of SVP, Director of Client Services at Chiat/Day Direct.In addition she has held marketing positions with General Mills and Bank of America.She holds an MBA from Northwestern University's Kellogg and graduated magna cum laude from Tufts University.A passionate collector of contemporary art, she also serves on the boards of Robert Wilson's Byrd Hoffman Watermill foundation and the DMA's Direct Marketing Educational Foundation (DMEF).