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This profile was last updated on 3/11/13  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Susan D. Goodman

Wrong Susan D. Goodman?

President

Phone: (212) ***-****  HQ Phone
Goodman&Company Inc
1841 Broadway Suite 300
New York , New York 10023
United States

Company Description: Founded in 2003, Goodman&Company creates unique value by bridging the gap between management consultants and marketing agencies, ensuring actionability and...   more
Background

Employment History

Board Memberships and Affiliations

  • Founder
    Goodman&Company Inc
  • Founder
    THINK New Ideas
  • Board Member
    DMA's Direct Marketing Educational Foundation
  • Member of the Executive Committee and Chairs the Strategic Planning Committee
    DMA's Direct Marketing Educational Foundation
  • Member, Advisory Board
    Ad
  • Board Member
    TESSCO Technologies Incorporated
  • Board Member
    Byrd Hoffman Watermill foundation
  • Board Member
    DMA

Education

  • MBA , Marketing , Finance and Strategic Planning
    Northwestern University's Kellogg School
  • BA , History
    Tufts University
  • MBA , Marketing , Finance and Strategic Planning
    Northwestern University's Kellogg
78 Total References
Web References
Susan Goodman, President, ...
www.directworks.org, 27 Dec 2010 [cached]
Susan Goodman, President, Goodman&Company.
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  Susan Goodman, President,
  Goodman&Company.
Susan Goodman
www.jamieleo.com, 16 Aug 2008 [cached]
Susan Goodman Chairman & CEO
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Susan has helped companies identify and execute profitable, customer-focused marketing strategies to achieve aggressive business goals through her unique mix of experience, both as a consultant and as a marketing executive.
As Chief Corporate Development Officer, Answerthink (NASDAQ:ANSR), a leading global marketing and technology consulting firm, Susan was responsible for developing innovative, technology-enabled marketing solutions and services for global clients.Specifically, she worked with clients developing strategies to integrate channels, extend brands online, and leverage investments in sales, service, and CRM systems for enhanced value.She served as lead strategist and executive sponsor for key clients including IBM, Procter & Gamble, Gillette, Siemens, AOL and ABN Amro.She left the company in December 2002, when Answerthink exited the marketing space, and founded Goodman&Company.
Susan co-founded THINK New Ideas in 1996, a public company which rapidly ascended to become a top-ten global interactive marketing agency.Her previous consulting practice (The Goodman Group) anchored THINK's strategic services offering, making THINK the first interactive agency to apply direct marketing strategy and consumer research to interactive campaigns.She also managed company-wide business development efforts and launched the CRM/relationship marketing and eBusiness strategy practices.
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An author of articles for Ad Age, Digitrends and other leading trade publications, Susan is a sought after as a speaker on marketing, Internet and technology-enabled business strategy issues in the U.S. and abroad.She serves on the Advisory Board of @d:tech, the Operating Committee of the Direct Marketing Association's (DMA) Marketing and Technology Council, and the Board of Directors of the DMA's Direct Marketing Educational Foundation (DMEF), where she is a member of the Executive Committee and chairs the Strategic Planning committee.She created a new three day course for the University of Chicago Graham School of General Studies Strategic Direct Marketing Certificate Program, "The New Scope of Direct Marketing," which she will begin teaching to marketing professionals in 2004.
She received her MBA in Marketing, Finance and Strategic Planning from Northwestern University's Kellogg and graduated magna cum laude from Tufts University.She lives in Manhattan.
News « Creative Commerce Creative Commerce
creativecommerce.com, 19 Oct 2009 [cached]
· Susan D. Goodman, CEO, Goodman&Company
Susan D. Goodman, age 50, ...
www.sec.gov, 16 June 2005 [cached]
Susan D. Goodman, age 50, has been a director of the Company since March 2005.Ms. Goodman founded the strategic marketing consultancy firm Goodman & Company in 2003.Prior to that, Ms. Goodman served as Chief Corporate Development Officer for Answerthink, an interactive marketing agency.Ms. Goodman serves on the Advisory Board of AD:TECH, the Operating Committee of the Direct Marketing Association's (DMA) Marketing and Technology Council, the Board of Directors of the Byrd Hoffman Watermill Foundation and the DMA's Direct Marketing Educational Foundation (DMEF), where she is a member of the Executive Committee and chairs the Strategic Planning committee.
Susan Goodman | Susan ...
canopach.com, 22 Nov 2011 [cached]
Susan Goodman | Susan Goodman | Susan D. Goodman
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Susan Goodman | Susan Goodman | Susan D. Goodman
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Susan Goodman | Susan Goodman | Susan D. Goodman
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Susan Goodman
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Susan D. Goodman
Susan D. Goodman is a recognized leader in strategic marketing and has been instrumental in guiding marketing transformation and innovation at Global 2000 corporations leveraging brand, direct, and interactive marketing. An expert in BtoB and BtoC purchase process dynamics and their implications on business strategy and customer experience, Susan helps companies identify and execute profitable, customer-focused marketing programs to achieve aggressive business goals. Her unique mix of experience, both as a marketing executive and consultant, inspires Goodman's results-oriented approach.
In her role as Chief Corporate Development Officer for Answerthink (NASDAQ:ANSR), a leading global marketing and technology consulting firm, Susan was responsible for overseeing global expansion, developing marketing products and services, and serving as executive sponsor for key clients including IBM, Procter & Gamble, Gillette, Samsung, Siemens, AOL, Time Inc. and ABN Amro. She left the company in December 2002 when it exited the marketing space and founded Goodman&Company, a strategic marketing consultancy focused on helping clients optimize customer-facing channels.
Prior to her leadership role at Answerthink, Susan co-founded THINK New Ideas in 1996, which went public and rapidly ascended to a top-ten interactive marketing agency globally. Susan's previous consulting practice (The Goodman Group) anchored THINK's strategic services offering, making THINK the first interactive agency to integrate direct marketing strategy and customer research. Her team's innovative approach created customer-centric interactive experiences that met customer purchase process needs and expectations while achieving lead generation, revenue and LTV goals. She also managed company-wide business development efforts and launched THINK's CRM / relationship marketing and eBusiness strategy practices.
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In 2008, Susan established the Goodman Grant which provides grants to young artists to help them work in an international art center. She also serves on the Board of the Byrd Hoffman Watermill foundation.
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Susan is a dynamic, sought-after speaker on marketing, Internet and technology-enabled business strategy issues in the US and abroad. She serves on the Executive Committee of the Board of Directors of the Direct Marketing Association, the Board of global leadership organization L3, and is a past director of TESSCO Technologies, Inc., (NASDAQ:TESS), ad:tech and the Direct Marketing Educational Foundation, from whom Goodman&Company won the 2009 Corporate Leadership Award. She received her MBA in Marketing, Finance and Strategic Planning from Northwestern University's Kellogg School and graduated magna cum laude with a BA in History from Tufts University.
susan.goodman@canopach.com
Susan D. Goodman
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