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2017-03-20T00:00:00.000Z

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Wrong Susan Broniarczyk?

Prof. Susan M. Broniarczyk

Direct Phone: (512) ***-****       

Email: s***@***.edu

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University of Texas at Austin

1 University Station D7500

Austin, Texas 78712

United States

Company Description

The University of Texas - Austin was founded in 1883 and comes in at 7 on the list of best computer engineering programs. The University of Texas -- Austin is also one of the biggest schools in America with a total of 50,950 students currently enrolled. T ... more

Find other employees at this company (21,736)

Background Information

Employment History

President

Society for Consumer Psychology

President

Society for Consumer Psychology

Affiliations

Advisory Board
Association for Consumer Research

Education

B.S.

Marketing

University of Illinois at Urbana-Champaign

Ph.D.

Marketing

University of Florida

Web References (34 Total References)


Editorial Review Board Members -- Journal of Consumer Research

www.ejcr.org [cached]

Susan M. Broniarczyk University of Texas at Austin


Limit Consumer Choice and Watch the Money Roll In | Best in Class Magazine

bestinclassmag.com [cached]

Dr. Susan Broniarczyk, a marketing professor at The University of Texas at Austin, defines consumer hyperchoice as "an ever-increasing amount of buying which occurs amidst an ever-increasing amount of new products, brands and brand extensions, in the midst of an ever-increasing amount of other daily demands and an ever-decreasing amount of discretionary time." Dr. Broniarczyk and her colleagues' research shows that consumer hyperchoice engenders a series of negative effects on the consumer.


In The News | Tri-County Services

www.tcmhmrs.org [cached]

"But once the goal is in sight, consumers feel more certain and believe they don't need support from others, so they become distant and keep useful information to themselves," write authors Szu-chi Huang (Stanford University), Susan M. Broniarczyk (University of Texas at Austin), Ying Zhang (Peking University), and Mariam Beruchashvili (California State University, Northridge).


But once the goal is in ...

www.eurekalert.org [cached]

But once the goal is in sight, consumers feel more certain and believe they don't need support from others, so they become distant and keep useful information to themselves," write authors Szu-chi Huang (Stanford University), Susan M. Broniarczyk (University of Texas at Austin), Ying Zhang (Peking University), and Mariam Beruchashvili (California State University, Northridge).

...
Szu-chi Huang, Susan M. Broniarczyk, Ying Zhang, and Mariam Beruchashvili.


SUSAN M. ...

www.marketingpower.com [cached]

SUSAN M. BRONIARCZYK University of Texas at Austin

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