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This profile was last updated on 1/8/13  and contains information from public web pages and contributions from the ZoomInfo community.

Dr. Susan M. Broniarczyk

Wrong Dr. Susan M. Broniarczyk?

Professor

Phone: (512) ***-****  HQ Phone
Email: s***@***.edu
University of Texas at Austin
One University Station A1105
Austin, Texas 78712
United States

Company Description: The University of Texas at Austin, the largest component of The University of Texas System, is a major research university and home to more than 48,000 students,...   more
Background

Employment History

Board Memberships and Affiliations

23 Total References
Web References
HTC - News Article
www.houstontech.org, 8 Sept 2000 [cached]
Creating a brand for the business community can be good for audiences both within Houston and outside Houston, said Susan Broniarczyk, an associate professor in the department of marketing at the University of Texas at Austin."Internally, it can be a good motivator that makes people and companies feel like they have something they can champion and get behind," she said.
MSI - Brand Orchestration [04-101]
www.msi.org, 6 July 2008 [cached]
Facilitator: Susan Broniarczyk, University of Texas at Austin
MSI - Call for Research Proposals on Communication and Branding in a Digital Era
www.msi.org, 2 Feb 2011 [cached]
Susan Broniarczyk, University of Texas
CNNfn Tech Watch
cnnfntech.yellowbrix.com, 16 Oct 1999 [cached]
Creating a brand for the business community can be good for audiences both within Houston and outside Houston, said Susan Broniarczyk, an associate professor in the department of marketing at the University of Texas at Austin.
Internally, it can be a good motivator that makes people and companies feel like they have something they can champion and get behind, she said.Externally, it can create a good memory hook in other parts of the country so people will remember the city when they think technology.It may be an entry way into that category of tech cities that people think of..
Gulf Tech City is an attempt to cover the wide variety of growing industries in the Houston area, including biotechnology, aerospace, software and Internet technology, and the computer hardware businesses.
The group of name seekers purposefully avoided the word silicon because it do not accurately describe the city's technology base.
Association for Consumer Research
www.acrwebsite.org, 7 Oct 2004 [cached]
Susan Broniarczyk (University of Texas-Austin)

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