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This profile was last updated on 3/10/14  and contains information from public web pages and contributions from the ZoomInfo community.

Prof. Susan M. Broniarczyk

Wrong Prof. Susan M. Broniarczyk?

Marketing Professor

McCombs School of Business at University of Texas at Austin
Phone: (512) ***-****  HQ Phone
Email: s***@***.edu
McCombs School of Business
1 University Sta B6000
Austin, Texas 78712
United States

 
Background

Employment History

Board Memberships and Affiliations

  • Advisory Board
    Association for Consumer Research
  • Member
    Association for Consumer Research

Education

  • Ph.D. , Marketing
    University of Florida
  • B.S. , Marketing
    University of Illinois at Urbana-Champaign
26 Total References
Web References
Society for Consumer Psychology: Leadership
www.myscp.org, 10 Mar 2014 [cached]
Susan Broniarczyk Sam Barshop Centennial Professor in Marketing Administration McCombs School of Business
HTC - News Article
www.houstontech.org, 8 Sept 2000 [cached]
Creating a brand for the business community can be good for audiences both within Houston and outside Houston, said Susan Broniarczyk, an associate professor in the department of marketing at the University of Texas at Austin."Internally, it can be a good motivator that makes people and companies feel like they have something they can champion and get behind," she said.
Society for Consumer Psychology: Home
www.journalofconsumerpsychology.com, 14 Feb 2014 [cached]
New SCP President Elect: Susan Broniarczyk
Susan M. Broniarczyk is the Sam Barshop Centennial Professor in Marketing Administration. Her research examines consumer behavior and decision-making with a focus on brand and product management, product recommendations and advice, and gift-giving. She has won awards for her research from the Society for Consumer Psychology and the American Marketing Association (Howard and O'Dell awards). She serves as associate editor at the Journal of Marketing Research and on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing. She has been active in the Association for Consumer Research serving on its advisory board, as Treasurer, and 2001 ACR conference co-chair. Professor Broniarczyk received a B.S. in Marketing from the University of Illinois at Urbana-Champaign and a Ph.D. in Marketing from the University of Florida.
By the brand name. “That is ...
www.thecanvasmag.com, 14 Nov 2013 [cached]
By the brand name. “That is a brand name that definitely implies a promise,†says Miles, principal and founder of Miles Design, an award-winning design firm. “It’s a promise that they stand behind heartily.†“Brand names are the cornerstone building block for developing brand equity in the consumer’s mind.†â€" Susan M. Broniarczyk, University of Texas Miles says a brand’s name helps potential clients/consumers better understand what they’re about to buy, and helps repeat clients know they’re in the right place.
...
It’s more challenging than you may think. “Brand names are the cornerstone building block for developing brand equity in the consumer’s mind,†says Susan M. Broniarczyk, Sam Barshop Centennial professor of marketing administration, McCombs School of Business, University of Texas. “Choosing an effective brand name involves multiple, often conflicting criteria.
...
“Brand names are the cornerstone building block for developing brand equity in the consumer’s mind.†â€" Susan M. Broniarczyk, University of Texas
...
“Brand names are the cornerstone building block for developing brand equity in the consumer’s mind,†says Susan M. Broniarczyk, Sam Barshop Centennial professor of marketing administration, McCombs School of Business, University of Texas. “Choosing an effective brand name involves multiple, often conflicting criteria.
CNNfn Tech Watch
cnnfntech.yellowbrix.com, 16 Oct 1999 [cached]
Creating a brand for the business community can be good for audiences both within Houston and outside Houston, said Susan Broniarczyk, an associate professor in the department of marketing at the University of Texas at Austin.
Internally, it can be a good motivator that makes people and companies feel like they have something they can champion and get behind, she said.Externally, it can create a good memory hook in other parts of the country so people will remember the city when they think technology.It may be an entry way into that category of tech cities that people think of..
Gulf Tech City is an attempt to cover the wide variety of growing industries in the Houston area, including biotechnology, aerospace, software and Internet technology, and the computer hardware businesses.
The group of name seekers purposefully avoided the word silicon because it do not accurately describe the city's technology base.
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