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This profile was last updated on 8/31/15  and contains information from public web pages and contributions from the ZoomInfo community.

Prof. Susan M. Broniarczyk

Wrong Prof. Susan M. Broniarczyk?


Company Description: The Society for Consumer Psychology is the premier voice to further the advancement of the discipline of consumer psychology in a global society. Building upon the...   more

Employment History

Board Memberships and Affiliations


  • Ph.D. , Marketing
    University of Florida
  • B.S. , Marketing
    University of Illinois at Urbana-Champaign
34 Total References
Web References
Society for Consumer Psychology: Previous SCP News, 31 Aug 2015 [cached]
Susan Broniarczyk, SCP President
Susan Broniarczyk (Chair)
The President Elect serves a three year term on the SCP Board, assuming the duties of President-Elect the first year, President the second year, and Past President the third year-positions presently held by Susan Broniarczyk as President-Elect, Darren Dahl as President, and Michel Pham as Past President.
Please email your suggestions to current SCP President-Elect, Susan Broniarczyk by Tuesday, October 1, 2013.
New SCP President Elect: Susan Broniarczyk
Susan M. Broniarczyk is the Sam Barshop Centennial Professor in Marketing Administration. Her research examines consumer behavior and decision-making with a focus on brand and product management, product recommendations and advice, and gift-giving. She has won awards for her research from the Society for Consumer Psychology and the American Marketing Association (Howard and O'Dell awards). She serves as associate editor at the Journal of Marketing Research and on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing. She has been active in the Association for Consumer Research serving on its advisory board, as Treasurer, and 2001 ACR conference co-chair. Professor Broniarczyk received a B.S. in Marketing from the University of Illinois at Urbana-Champaign and a Ph.D. in Marketing from the University of Florida.
HTC - News Article, 8 Sept 2000 [cached]
Creating a brand for the business community can be good for audiences both within Houston and outside Houston, said Susan Broniarczyk, an associate professor in the department of marketing at the University of Texas at Austin."Internally, it can be a good motivator that makes people and companies feel like they have something they can champion and get behind," she said.
Society for Consumer Psychology: Leadership, 25 Sept 2015 [cached]
Susan Broniarczyk Sam Barshop Centennial Professor in Marketing Administration McCombs School of Business
Past Board Members | ACR, 14 Nov 2014 [cached]
Susan Bronarczyk
Society for Consumer Psychology: Home, 1 July 2014 [cached]
Proposals should be submitted electronically to SCP President Susan Broniarczyk by April 1, 2015 as an attached Word file.
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