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Wrong Susan Broniarczyk?

Susan M. Broniarczyk

Marketing Professor

The University of Texas at Austin

HQ Phone:  (512) 471-3434

Direct Phone: (512) ***-****direct phone

Email: s***@***.edu

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

The University of Texas at Austin

1 University Station D7500

Austin, Texas,78712

United States

Company Description

The University of Texas - Austin was founded in 1883 and comes in at 7 on the list of best computer engineering programs. The University of Texas -- Austin is also one of the biggest schools in America with a total of 50,950 students currently enrolled. This l... more

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Web References(36 Total References)


www.marketingpower.com

SUSAN M. BRONIARCZYK
University of Texas at Austin


expertfile.com [cached]

Susan Broniarczyk
Susan Broniarczyk Professor, Department of Marketing | The University of Texas at Austin, McCombs School of Business Understanding consumer behavior, marketing strategies, judgment and decision making Consumer Behaviour Brand Management Product Marketing Human Perception Consumer Satisfaction


www.vishwagujarat.com [cached]

The study has been carried out by Szu-chi Huang from Stanford University, Susan M. Broniarczyk of University of Texas at Austin, Ying Zhang from Peking University, and Mariam Beruchashvili of California State University, Northridge.


www.ejcr.org [cached]

Susan M. Broniarczyk
University of Texas at Austin


bestinclassmag.com [cached]

Dr. Susan Broniarczyk, a marketing professor at The University of Texas at Austin, defines consumer hyperchoice as "an ever-increasing amount of buying which occurs amidst an ever-increasing amount of new products, brands and brand extensions, in the midst of an ever-increasing amount of other daily demands and an ever-decreasing amount of discretionary time."
Dr. Broniarczyk and her colleagues' research shows that consumer hyperchoice engenders a series of negative effects on the consumer.


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