Susan Broniarczyk, SCP President
Susan Broniarczyk (Chair)
The President Elect serves a three year term on the SCP Board, assuming the duties of President-Elect the first year, President the second year, and Past President the third year-positions presently held by Susan Broniarczyk as President-Elect, Darren Dahl as President, and Michel Pham as Past President.
Please email your suggestions to current SCP President-Elect, Susan Broniarczyk
by Tuesday, October 1, 2013.
New SCP President Elect: Susan Broniarczyk
Susan M. Broniarczyk is the Sam Barshop Centennial Professor in Marketing Administration.
research examines consumer behavior and decision-making with a focus on brand and product management, product recommendations and advice, and gift-giving.
She has won awards for her research from the Society for Consumer Psychology and the American Marketing Association (Howard and O'Dell awards).
She serves as associate editor at the Journal of Marketing Research and on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing.
She has been active in the Association for Consumer Research serving on its advisory board, as Treasurer, and 2001 ACR conference co-chair.
Professor Broniarczyk received a B.S. in Marketing from the University of Illinois at Urbana-Champaign and a Ph.D. in Marketing from the University of Florida.