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This profile was last updated on 11/19/15  and contains information from public web pages and contributions from the ZoomInfo community.

Prof. Susan M. Broniarczyk

Wrong Prof. Susan M. Broniarczyk?

Marketing Professor

Phone: (512) ***-****  HQ Phone
Email: s***@***.edu
University of Texas at Austin
1 University Station B6600
Austin , Texas 78712
United States

Company Description: The University of Texas at Austin, the largest component of The University of Texas System, is a major research university and home to more than 48,000 students,...   more

Employment History


  • B.S. , Marketing
    University of Illinois at Urbana-Champaign
  • Ph.D. , Marketing
    University of Florida
93 Total References
Web References
Editorial Review Board Members -- Journal of Consumer Research [cached]
Susan M. Broniarczyk University of Texas at Austin
Society for Consumer Psychology: Leadership [cached]
Susan Broniarczyk Sam Barshop Centennial Professor in Marketing Administration McCombs School of Business
Society for Consumer Psychology: Previous SCP News [cached]
Susan Broniarczyk, SCP President
Susan Broniarczyk (Chair)
The President Elect serves a three year term on the SCP Board, assuming the duties of President-Elect the first year, President the second year, and Past President the third year-positions presently held by Susan Broniarczyk as President-Elect, Darren Dahl as President, and Michel Pham as Past President.
Please email your suggestions to current SCP President-Elect, Susan Broniarczyk by Tuesday, October 1, 2013.
New SCP President Elect: Susan Broniarczyk
Susan M. Broniarczyk is the Sam Barshop Centennial Professor in Marketing Administration. Her research examines consumer behavior and decision-making with a focus on brand and product management, product recommendations and advice, and gift-giving. She has won awards for her research from the Society for Consumer Psychology and the American Marketing Association (Howard and O'Dell awards). She serves as associate editor at the Journal of Marketing Research and on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing. She has been active in the Association for Consumer Research serving on its advisory board, as Treasurer, and 2001 ACR conference co-chair. Professor Broniarczyk received a B.S. in Marketing from the University of Illinois at Urbana-Champaign and a Ph.D. in Marketing from the University of Florida.
(Stanford University), Susan M. ... [cached]
(Stanford University), Susan M. Broniarczyk (University of Texas at Austin), Ying Zhang (Peking University), and Mariam Beruchashvili (California State University, Northridge).
Szu-chi Huang, Susan M. Broniarczyk, Ying Zhang, and Mariam Beruchashvili.
Society for Consumer Psychology: Leadership [cached]
Susan Broniarczyk Sam Barshop Centennial Professor in Marketing Administration McCombs School of Business
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