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This profile was last updated on 9/25/15  and contains information from public web pages and contributions from the ZoomInfo community.

Prof. Susan M. Broniarczyk

Wrong Prof. Susan M. Broniarczyk?

Marketing Professor

McCombs School of Business, The University of Texas at Austin
Phone: (512) ***-****  HQ Phone
Email: s***@***.edu
McCombs School of Business
2110 Speedway Stop B6004
Austin , Texas 78712
United States


Employment History

Board Memberships and Affiliations


  • Ph.D. , Marketing
    University of Florida
  • B.S. , Marketing
    University of Illinois at Urbana-Champaign
34 Total References
Web References
Society for Consumer Psychology: Leadership, 25 Sept 2015 [cached]
Susan Broniarczyk Sam Barshop Centennial Professor in Marketing Administration McCombs School of Business
HTC - News Article, 8 Sept 2000 [cached]
Creating a brand for the business community can be good for audiences both within Houston and outside Houston, said Susan Broniarczyk, an associate professor in the department of marketing at the University of Texas at Austin."Internally, it can be a good motivator that makes people and companies feel like they have something they can champion and get behind," she said.
Society for Consumer Psychology: Previous SCP News, 31 Aug 2015 [cached]
Susan Broniarczyk, SCP President
Susan Broniarczyk (Chair)
The President Elect serves a three year term on the SCP Board, assuming the duties of President-Elect the first year, President the second year, and Past President the third year-positions presently held by Susan Broniarczyk as President-Elect, Darren Dahl as President, and Michel Pham as Past President.
Please email your suggestions to current SCP President-Elect, Susan Broniarczyk by Tuesday, October 1, 2013.
New SCP President Elect: Susan Broniarczyk
Susan M. Broniarczyk is the Sam Barshop Centennial Professor in Marketing Administration. Her research examines consumer behavior and decision-making with a focus on brand and product management, product recommendations and advice, and gift-giving. She has won awards for her research from the Society for Consumer Psychology and the American Marketing Association (Howard and O'Dell awards). She serves as associate editor at the Journal of Marketing Research and on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing. She has been active in the Association for Consumer Research serving on its advisory board, as Treasurer, and 2001 ACR conference co-chair. Professor Broniarczyk received a B.S. in Marketing from the University of Illinois at Urbana-Champaign and a Ph.D. in Marketing from the University of Florida.
Past Board Members | ACR, 14 Nov 2014 [cached]
Susan Bronarczyk
"Brand names are the cornerstone building ..., 1 Feb 2013 [cached]
"Brand names are the cornerstone building block for developing brand equity in the consumer's mind," says Susan M. Broniarczyk, Sam Barshop Centennial professor of marketing administration, McCombs School of Business, University of Texas.
"A brand name that is meaningful and descriptive (e.g., Burger King) informs the consumer about your core product or benefit and reduces the initial marketing expense to generate consumer understanding of the product/service offered by the brand," Broniarczyk says.
"The biggest challenge for new brands today is that most existing meaningful words are already trademarked and internet domain names taken, so they are ineligible for their brand name use," Broniarczyk says.
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