(66 Total References)
By Suryo Suwignjo, Philips Indonesia.
"MSP is not a trend-eventually everyone will depend on MSP," says Suryo Suwignjo, 47, president director of PT IBM Indonesia.
According to Suryo
, MSP's strong points are its agility, flexibility and efficiency.
To differentiate itself in the market, IBM
offers several value added services such as co-marketing, in which two companies co-brand and co-market a product or service.
"Co-marketing is a big differentiator, as it would be a problem if you had a product but you couldn't sell it," Suryo
Currently most of IBM's MSP clients are big corporate clients with only a small number of startups, according to Suryo
The startup that will get the most benefit from MSP are those that need big computational power such as videogame firms and animation studios.
However the implementation of MSP is not without obstacles-the main ones being the quality of the Internet in Indonesia.
Cloud services to work properly need a reliable Internet service.
If implemented properly, however, the service can be a powerful tool for a company.
"A company such as a game developer needs only spend one third of the cost of building and managing its own systems compared to using conventional methods," Suryo
Suryo Suwignjo: ...
Suryo Suwignjo: Exploring
technology for management
As president director of PT IBM Indonesia, Suryo Suwignjo is responsible for IBM Indonesia's operations, from sales and distribution, procurement, global delivery to support functions.
Thus, in order to accomplish the company's overall success, Suryo's main duties consist of delivering the business financially, increasing the market share by constantly growing the business ahead of the current market, sustaining great customer satisfaction, keeping a solid and producing workforce as well as maintaining and improving the positive image of IBM
"IBM is a matrix organization with a management system that is divided based upon geographic regions, products portfolio such as hardware and software, and clients, which are split according to their type of industry - for instance, banking or telecommunications," says Suryo, who has been working at IBM for more than two decades.
Although the three-matrix structure is quite complex, he
explains, "We're able to segregate ourselves neatly in terms of who's doing what, which consequently reduces the possibility of overlap among employees."
routinely conducts a weekly business review with all the directors and general managers.
"The IT industry is a very volatile and highly competitive business.
So it's in our DNA to keep track of our business performance at least on the weekly basis," he
"Then, once every quarter, we do a more comprehensive business review and we have budgeting review at least once every six months."
In general, he
communicates with all his
staff through many different channels as often as possible, including cunningly utilizing the social media as an effective interaction tool.
"We need to be aware that 30 to 40 percent of our workforce is below 30 years old," he
This notion further ties to how the company emphasizes progress as an impetus for success," Suryo
"Our staff can work on a project anywhere outside the office, but we always expect real progress from time to time."
Progress also leads to career opportunities, where Suryo
normally tells employees on their first day in the office that, "at IBM
, we're not giving you a job, but we're offering you a career.
In other words, personal development is something employees can look forward to when joining IBM
There are many kinds of personal development offered by the company, ranging from self-initiated e-learning programs, in which employees can study subjects they prefer anytime at their own pace, to virtual learning classes, where staff attend online courses taught by a tutor or lecturer.
"Moreover, we encourage employees to develop their skills through job trainings as a chance to increase their performance," says Suryo
"We also invest by allowing a highly potential employee in his
spare time to 'shadow' a particular top-level executive," he
, 47, is constantly on the lookout for somebody who is self-driven, a team player, innovative and eager to foster a career at IBM
Thus, in his
effort to cultivate resilient IT leaders within the company, he
has carefully identified several potential talents since the early stage of the management trainee program.
"Over a period of time, we also closely observe their performance.
We later place these best talents into a specific program that will prepare them to be good future leaders," he
"There are several questions that would accurately identify whether the client is truly satisfied or not with our service," explains Suryo
In order to keep his
professional and personal life balanced, Suryo
believes in giving equal attention and focus to both of them, although, according to him, the word "balance" has a different definition from one person to the other.
"I want to have a sustainable career life where I can perform well for the long run.
So, it's not how much time I spend on my personal life, but how much I deeply enjoy the quality time that I have with my family and hobbies," confesses Suryo
who loves traveling, playing golf and attending music concerts with his
Place/ Date of Birth: Semarang, Central Java, Nov. 30, 1966.
PT. Jasa Teknologi Informasi IBM
Other speakers included Dr. Adrianus ...
Other speakers included Dr. Adrianus Mooy, the former Governor of Indonesian Central Bank (Bank Indonesia), Mr. Suryo Suwignjo, President Director of IBM Indonesia, Mr. Anthony Tenicela from IBM New York, Dr. Endah Agustiana, a gender and development expert, Ms. Esther K. Sianipar, Microsoft Indonesia, Mr. Wishnutama Kusubandia, Founder and CEO of P. T. NET Mediatama.