It's no longer macho to be the Marlboro man with awful cigarette breath and tobacco stained teeth, "I have regular male clients who come to get their teeth polished and whitened, and there's nothing sissy about that," says Dr Suhas Lele, a dentist in Mumbai.
Says Madhavan, 22, a student at Bombay University
, "I have to get my eyebrows done every couple of weeks - they join at the centre, and girls don't seem to like that anymore."You can't draw Madhavan away from his
monthly cucumber and grapefruit facial either, "My skin breaks out so often, and we eat so much junk food that I just have to get that facial," he
Gone are the days when only gay men dressed well or had any sense of fashion.Today, men are getting more and more aware of designer clothes, current trends and styles.You won't catch the new man in baggy trousers with pleats, if it's the tapered look that's in."At work, I see all the girls follow the cuts practically every season, how can I then turn up at work looking as if I stepped out of ‘Saturday Night Fever'!"says Viresh Nayakar, a public relations manager.