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Wrong Sue Pedley?

Mrs. Sue Pedley

Artist and Educator

Sue Pedley

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Sue Pedley

Background Information

Employment History

Brand and Communication Consultant

Sue Pedley Associates

Head Of Account Planning




Web References (7 Total References)

Cornerstone Strategies - Associates [cached]

Sue Pedley

Cornerstone Strategies - Sue Pedley [cached]

Sue Pedley Cornerstone Strategies - Sue Pedley

Sue Pedley
Sue Pedley
Sue Pedley is an associate consultant with Cornerstone. he specialises in communication and brand planning. She has a special interest in brand revitalisation, having dealt with many declining brands in her advertising days. Sue began her career in research, before moving to DMB&B as an account planner, and then to EURO RSCG, where she became a board director responsible for strategic planning. She worked with many blue chip clients, including Cadbury, Reebok and Proctor & Gamble, and won an IPA effectiveness award for her work on Direct Debit. In 1993 Sue launched her own strategic consultancy, helping clients to breathe fresh life into their brands. She specialises in researching complex issues, often with 'expert' consumers. Her areas of interest include healthcare, financial services, IT, and the voluntary and community sectors. Sue has wide-ranging experience, across commercial, voluntary and public sectors, using both qualitative and quantitative research techniques. ue has an MBA from Kingston University, where she is a visiting lecturer on international advertising.

Staff Profile - Susan Pedley [cached]

Mrs Susan Pedley

Industrial Fellow

CV [cached]

Sue Pedley

Sue started her working career with NOP Market Research, where she learnt a lot about all kinds of research, both qualitative and quantitative, including political opinion polling.She moved into advertising planning at D'Arcy MacManus and Masius, then dubbed the Grocer Of St. James's Square.As a result, she learnt a great deal about FMCG advertising.
Sue then joined Aspect Advertising where she worked in markets that had nothing to do with food - financial and computing.From there she moved to Colman RSCG and was appointed to the board and given responsibility for running the planning department.As Colman RSCG merged to become EURO RSCG, she gained international experience with Procter and Gamble and Reebok, while keeping her hand in on FMCG with Cadbury brands.
During this time, Sue embarked upon a part-time MBA, which she holds with distinction.She is a former chairman of the IPA Society and an Industrial Fellow of Kingston University.
Sue believes that today's consumers should be treated as marketing aware, and prefers to involve them in the marketing problem to engage their help in solving it.She also knows that consumers are generally change-averse, and that there are ways and means of getting round this.

Research - Purple Vision [cached]

Consultant - Sue Pedley, Clare Thomas, Cheryl Hooper

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