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Last Update

2015-01-10T00:00:00.000Z

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Background Information

Employment History

President and Chief Executive Officer
Mexican American Grocers Association

Affiliations

Board Member
Mexican American Opportunity Foundation

Web References (45 Total References)


Board of Directors | Mexican American Opportunity Foundation (MAOF)

www.maof.org [cached]

Steven Soto Mexican American Grocers Association


Steven ...

www.maof.org [cached]

Steven Soto Mexican American Grocers Association


IMDiversity.com - Aisle by Aisle, Grocers Compete for Hispanic Dollars

www.imdiversity.com [cached]

"We're everywhere," said Steven Soto, president of the Mexican American Grocers Association, a trade group.

...
Grocers "shied away from the ethnic communities" after the 1965 Watts riots and again after the Rodney King verdict in 1992, Soto said.But "today, you see they all want a piece of that pie."
Soto expects Gigante and Albertsons to have the most success because "to have a whole Latino concept is totally different."


MAGA president and c.e.o Steve ...

www.progressivegrocer.com [cached]

MAGA president and c.e.o Steve Soto kicked off the meeting with a passionate argument in defense of comprehensive immigration reform that would give undocumented aliens the same opportunities as previous generations of immigrants to America.

"On November 21st, 2001, President Ronald Reagan said, 'you can live in France, but you cannot become a Frenchman.You can live in Germany, but you can never become a German.You can live in Japan, but you can't become Japanese.But anyone can come to live in the United States and become an American,'" said Soto.


MAGA Members to Install Financial Service Kiosks

www.progressivegrocer.com [cached]

"For far too long the contribution of Hispanic immigrants to the United States economy has been diminished by the hidden costs of being confined to the underground or cash economy," said Steve Soto, CEO of MAGA."The Banco el Mago suite of financial services that MBI will operate on the Competisys kiosks will provide these customers with the means to reduce their costs and participate fully in the mainstream financial and economic life of this nation."

MAGA, who is also working with leading immigration rights organizations such as La Raza and the Greenlining Institute, will also oversee the introduction of immigration services on the Competisys kiosks, which will include access to information on legislation relating to immigration, and the means to participate in any amnesty, guest-worker, or citizenship application process that emerges from the current immigration reform debate.
"Customers of MAGA stores who are not comfortable in a traditional banking environment are also not going to be comfortable visiting the local federal offices to obtain this information, so we will provide the access they need," said Soto.
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