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This profile was last updated on 9/15/13  and contains information from public web pages and contributions from the ZoomInfo community.

Employment History

129 Total References
Web References
Blue's CEO, industry veteran ..., 15 Sept 2013 [cached]
Blue's CEO, industry veteran Steven Harad, says the company will shut down if it doesn't find an investor or buyer by Friday. He said Blue has $1 million in inventory - 2014 model year bikes - unpaid for and "sitting on a dock in Asia." Blue Competition Cycles remains owned by Lake Rudd Capital, which bought the brand from its founders late last year. Lake Rudd principal Bill Overbay has not returned calls from BRAIN seeking comment; Case said he is not in contact with Overbay. An amateur women's cycling team says its members paid $22,000 in deposits on an order for frames and bikes from Blue that were never delivered. Harad said he is aware of the dispute but can't comment on it.
Harad is an industry veteran who has worked for ASI's Kestrel and Oval Concepts brands and for Threshold Sports, the producer of the Pro Cycling Tour.
Blue now has a staff of five, and Harad said the company had been forced to sell off some equipment and lay off one employee to stay in business as long as it has. But he said unless a bailout is found very soon, he will be forced to shutter the doors and walk away.
'I'm staying on to the bitter end, but at this point it's kind of a Hail Mary situation looking for a buyer or an investor," he said.
Case indicated that despite the dispute with Overbay, Harad had earned his respect.
"We have no interest in Blue at this point, except that personally, professionally, we'd like to support Steve as a good industry person who we would like to help."
Harad said he was aware that an amateur women's cycling team was in dispute with Blue over the delivery of bikes and frames but said he could not comment on the situation.
Steven ..., 14 Dec 2012 [cached]
Steven Harad
NORCROSS, GA (BRAIN) - Steven Harad is crafting a business plan to bring Blue Competition Cycles back to profitability as its new chief executive officer. Lake Rudd Capital Partners, a private equity firm based in Rhode Island, announced that it acquired the Georgia-based company earlier this week and now have appointed Harad to head it up.
The new owners are ready to invest in the brand to help it grow, said Harad, former brand manager for Kestrel, one of the bike brands owned by Advanced Sports International. Harad also previously owned a multisport shop and was behind the launch of Elite Bicycles, a Philadelphia framebuilder. "The investment group said the resources I need will be available to me-that's the reason I'm here," he said.
Harad now is looking to hire a national sales manager. The rep force and distributor base will remain the same, though he hopes to hire more reps.
Harad worked with Giraud in designing the Kestrel 4000 TT/triathlon bike.
"I wouldn't have gone to Blue if he wasn't here," Harad said.
Harad will work from a home office in Philadelphia, and he hopes to have a second office there eventually. Blue Competition's offices and warehouse will remain in Georgia but soon move into a new, larger building as he anticipates hiring more staff in sales and research and development. Lake Rudd will provide financial resources and business guidance, but will allow Harad to manage the day-to-day, Harad said.
"The product is phenomenal," Harad said.
Kestrel US - News & Reviews, 4 Sept 2009 [cached]'s review of the Talon Road / Talon Tri bike with Steven Harad
Steven Harad, Kestrel Product Manager, reviews the Talon Road and Talon Tri bike.
Read More ... Posted: 11/17/2008 3:33:26 PM by Kestrel Admin's review of the Airfoil Pro SL with Steven Harad
Steven Harad, Kestrel's Brand Manager, discusses the changes of the new Airfoil Pro SL.
Norcross, Georgia: Blue Competition ..., 14 Dec 2012 [cached]
Norcross, Georgia: Blue Competition Cycles announced today the hiring of Steven Harad as its new CEO. Harad assumes the leadership role in wake of the company's purchase by investment firm Lake Rudd Capital Partners (Lake Rudd).
Harad hails from a long and varied career in the bike industry, from owning retail and web stores, to co-creating and launching Elite Bicycles, to his latest stint as the brand manager for Kestrel.
"Heading up Blue is an exciting opportunity and logical next step for me," says Harad. "I inherit a brand with a dedicated dealer base, strong product, and now a committed partner in Lake Rudd. It's the perfect situation."
"Steve's track record and reputation in the bike industry is nothing short of stellar.
"We are confident that Steve can provide the guidance, direction, and insight this company needs to become a world-class organization."
"One of key assets that drew me to Blue was the prospect of working with [Giraud]," said Harad.
Steven Harad, who was CEO of ... [cached]
Steven Harad, who was CEO of Blue under its previous ownership, remains with the company as acting CEO.
"All sights are set on moving forward," said Harad.
During 2013, Harad had built a new sales force and led a team that developed a new line of 2014 models and started work on 2015 model.
Blue's domestic and international sales operations will move to Wilmington, with East and West Coast warehousing/distribution being established soon, Harad said.
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