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Wrong Steven Grasse?

Mr. Steven A. Grasse

Chief Executive Officer

Quaker City Mercantile

HQ Phone: (215) 922-5220

Email: s***@***.com

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Quaker City Mercantile

114-120 S. 13Th Street

Philadelphia, Pennsylvania 19107

United States

Find other employees at this company (37)

Background Information

Employment History


Chief Executive Officer

Gyro Worldwide



Union League


The Evil Empire & ICBR

The International Coalition for British Reparations

Comcast Corporation


Souderton high school

advertising degree

Syracuse University

bachelor's degree


Newhouse School

Web References (199 Total References)

How to connect with the people who matter most » 3 Bits Of Advice, Identity, Strategy » eatbigfish [cached]

Chad visits Steven Grasse the founder, creative director and CEO of Quaker City Mercantile at their offices in Philidelphia.

Here Steve gives some sound advice on how to reach those people that matter most to your brand.

Quaker City Mercantile: News & Press - 'Boards Features Quaker City Mercantile-Generated Puma Ads [cached]

Steven Grasse is CEO and creative mastermind of Quaker City Mercantile, an ad shop known for pushing the boundaries of both advertising and good taste.

Grasse served as executive director and producer for "Brand Anthem 2000" (aka "Superlife"), with Quaker City Mercantile (formerly known as Gyro Worldwide) in-house filmmaker Joe Frantz and Puma account manager Peter Grasse travelling around Europe, North America, Asia and Australia filming segments of various sponsored athletes on 16mm Bolex for the 60-second spot.
There is a big TV buy in Japan, Germany and France; in the UK we rely more on print, and in the US the spots don't air as much as in other markets," explains Grasse. In other markets like Japan, he says, Puma goes toe to toe with Adidas and Nike, but in North America the brand is being reintroduced.
"Puma is global and youthful, an alternative sports performance brand with the good stuff of Nike or Adidas, but behaving like Airwalk or Etnies," says Grasse.
That said, Grasse is planning a second commercial with Puma-sponsored Parisian roof-leapers Yamakasi, falling into the same non-linear action mold as the recent spots.
Steve Grasse

Quaker City Mercantile: News & Press [cached]

Former advertising executive Steven Grasse founded Quaker City Merchantile and is the man behind Hendrick's Gin. He simply grew tired of selling other people's products and sat out to create his own. Quaker City lists Sailor Jerry Rum, Spodee Wine and Art in the Age craft spirits. But he builds brand experiences, not just brands. There are no outside creative agencies involved. It's as if he has a creative concept, then builds a product to server as a conduit for that content.

He assured me in our recent chat for ThisMoment in Content Marketing(embedded below) that wasn't the case. He said each brand's "environment" for lack of a better term was an organic creation he stumbled upon while getting to know the product, its origins, etc.
Thismoment in Content Marketing Talks Hendrick's Gin with CEO Steven Grasse

Panelists include Steve ... [cached]

Panelists include Steve Grasse, founder of Philadelphia-based Quaker City Mercantile and Hendricks Gin; Ron Kander, Executive Dean of Kanbar College of Design, Engineering, and Commerce at Philadelphia University; southern New Jersey-base Lynn Bardowski, Founder & CEO of Million Dollar Party Girl; futurist and founder of Wilmington, Delaware-based Stratfi, Jim Lee; Andrew Buerger, Co-Founder of Baltimore-based B'more Organic; and, Mike March, Senior Partner of Clark Leadership and a board of directors member of the Pennsylvania Angel Network.

Quaker City Mercantile: News & Press [cached]

STEVEN GRASSE, 49, of Society Hill, is CEO of Quaker City Mercantile, a Center City branding firm that serves as the hub for mostly craft-spirits brands Grasse develops, brings to market and manages. He also acquired a 72-acre farm in New Hampshire and plans to open a micro-distillery there in 2014.

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