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This profile was last updated on 1/29/15  and contains information from public web pages.

Employment History

Board Memberships and Affiliations


  • bachelor's degree , advertising
    Newhouse School
  • Souderton high school
  • advertising degree
    Syracuse University
200 Total References
Web References
Quaker City Mercantile: About Us, 29 Jan 2015 [cached]
About Steven Grasse
As the founder of QCM, Steven has created breakthrough products including Hendricks Gin, Sailor Jerry Rum and Art in the Age Spirits. He also spearheaded the wildly successful rebranding of Narragansett Beer. Steven believes in creating enduring brands and products with rich backstories that people can truly care about.
Learn more about Steven by watching this PSFK video.
Hori Smoku Sailor Jerry - Cast & Crew, 24 Dec 2014 [cached]
Steven Grasse: Executive Producer/FHP
Steven Grasse is CEO of the multi-faceted marketing firm, Gyro Worldwide in Philadelphia.
Quaker City Mercantile: News & Press, 29 Jan 2010 [cached]
Steven Grasse on "The Today Show" 07/09/2007
Steven Grasse, the loveable founder and CEO of Quaker City Mercantile, is featured on "The Today Show" giving his two cents worth about this wacky new trend called "human directionals" - dudes who spin signs around at intersections.
Check it out and see if you can pick up some new moves: Steven Grasse on "The Today Show"
As befits an adman, especially one with extensive entrepreneurial sidelines like the Sailor Jerry clothing/booze brand and the Bikini Bandits films, Grasse decided, "let's take a crack at writing a book," but dumping on England, even with tongue in cheek, is something he thinks is entirely justified.
Steve Grasse and Quaker City Mercantile Featured In Philadelphia Magazine
Quaker City Mercantile: News & Press, 29 Jan 2010 [cached]
Steven Grasse uses ICBR to promote Evil Empire
So reads the motto for the International Coalition for British Reparations, founded by Philadelphia advertising executive Steven Grasse.
Steve Grasse and Quaker City Mercantile Featured In Philadelphia Magazine
Quaker City Mercantile: News & Press, 17 Dec 2014 [cached]
Former advertising executive Steven Grasse founded Quaker City Merchantile and is the man behind Hendrick's Gin. He simply grew tired of selling other people's products and sat out to create his own. Quaker City lists Sailor Jerry Rum, Spodee Wine and Art in the Age craft spirits. But he builds brand experiences, not just brands. There are no outside creative agencies involved. It's as if he has a creative concept, then builds a product to server as a conduit for that content.
He assured me in our recent chat for ThisMoment in Content Marketing(embedded below) that wasn't the case. He said each brand's "environment" for lack of a better term was an organic creation he stumbled upon while getting to know the product, its origins, etc.
Thismoment in Content Marketing Talks Hendrick's Gin with CEO Steven Grasse
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