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2015-11-18T00:00:00.000Z

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Wrong Steven Grasse?

Mr. Steven Grasse A.

Chief Executive Officer

Quaker City Mercantile

Direct Phone: (215) ***-****       

Email: s***@***.com

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Quaker City Mercantile

114-120 S. 13Th Street

Philadelphia, Pennsylvania 19107

United States

Find other employees at this company (40)

Background Information

Employment History

Chief Executive Officer

Gyro Worldwide

Affiliations

Founder
Art

Member
Union League

Founder
ofArt

Founder
The Evil Empire & ICBR

Founder
The International Coalition for British Reparations

Representative
Comcast Corporation

Education

Souderton high school

advertising degree

Syracuse University

bachelor's degree

advertising

Newhouse School

Web References (199 Total References)


Quaker City Mercantile: News & Press - 'Boards Features Quaker City Mercantile-Generated Puma Ads

quakercitymercantile.com [cached]

Steven Grasse is CEO and creative mastermind of Quaker City Mercantile, an ad shop known for pushing the boundaries of both advertising and good taste.

...
Grasse served as executive director and producer for "Brand Anthem 2000" (aka "Superlife"), with Quaker City Mercantile (formerly known as Gyro Worldwide) in-house filmmaker Joe Frantz and Puma account manager Peter Grasse travelling around Europe, North America, Asia and Australia filming segments of various sponsored athletes on 16mm Bolex for the 60-second spot.
...
There is a big TV buy in Japan, Germany and France; in the UK we rely more on print, and in the US the spots don't air as much as in other markets," explains Grasse. In other markets like Japan, he says, Puma goes toe to toe with Adidas and Nike, but in North America the brand is being reintroduced.
"Puma is global and youthful, an alternative sports performance brand with the good stuff of Nike or Adidas, but behaving like Airwalk or Etnies," says Grasse.
...
That said, Grasse is planning a second commercial with Puma-sponsored Parisian roof-leapers Yamakasi, falling into the same non-linear action mold as the recent spots.
...
Steve Grasse


Quaker City Mercantile: News & Press

quakercitymercantile.com [cached]

Former advertising executive Steven Grasse founded Quaker City Merchantile and is the man behind Hendrick's Gin. He simply grew tired of selling other people's products and sat out to create his own. Quaker City lists Sailor Jerry Rum, Spodee Wine and Art in the Age craft spirits. But he builds brand experiences, not just brands. There are no outside creative agencies involved. It's as if he has a creative concept, then builds a product to server as a conduit for that content.

He assured me in our recent chat for ThisMoment in Content Marketing(embedded below) that wasn't the case. He said each brand's "environment" for lack of a better term was an organic creation he stumbled upon while getting to know the product, its origins, etc.
...
Thismoment in Content Marketing Talks Hendrick's Gin with CEO Steven Grasse


Panelists include Steve ...

www.reinventionworks.com [cached]

Panelists include Steve Grasse, founder of Philadelphia-based Quaker City Mercantile and Hendricks Gin; Ron Kander, Executive Dean of Kanbar College of Design, Engineering, and Commerce at Philadelphia University; southern New Jersey-base Lynn Bardowski, Founder & CEO of Million Dollar Party Girl; futurist and founder of Wilmington, Delaware-based Stratfi, Jim Lee; Andrew Buerger, Co-Founder of Baltimore-based B'more Organic; and, Mike March, Senior Partner of Clark Leadership and a board of directors member of the Pennsylvania Angel Network.


Quaker City Mercantile: News & Press

quakercitymercantile.com [cached]

STEVEN GRASSE, 49, of Society Hill, is CEO of Quaker City Mercantile, a Center City branding firm that serves as the hub for mostly craft-spirits brands Grasse develops, brings to market and manages. He also acquired a 72-acre farm in New Hampshire and plans to open a micro-distillery there in 2014.


Quaker City Mercantile: News & Press

quakercitymercantile.com [cached]

"Ads Don't Exist Anymore": Jason Falls talks to CEO Steven Grasse

...
That was the rhetorical answer Steven Grasse gave in my recent interview with him for ThisMoment in Content Marketing, a video series I'm doing for ThisMoment. He went on to say equally as revealing things, adding, "I mean nobody looks at advertising ... no one looks at outdoor, no one looks at print, no one looks at any of this stuff. At the same time, no one looks at your online content, either. Unless it's created as true entertainment, I think it's all invisible."
Getting a chance to talk to Grasse about advertising is like getting a chance to talk to Eddie Van Halen about playing guitar.
...
Grasse is disruptive, which is a point of pride for me in my own work. That which gets attention is that which people remember, respect and keeps clients coming back. Grasse got so good at it his agency, Gyro Worldwide, became Quaker City Merchantile where their focus is marketing the brands they build, not that others bring to them. (Though they do take on the outside client from time to time.)
...
Grasse created most of the ads for the R.J. Reynold's Tobacco Company in the 1990s. Yep. He wasn't just an ad guy ... he was one of those ad guys. And he knows it.
Certainly, this isn't the first time he has called out the ad industry. He seems to have a healthy disdain for anything frivolous. But it's the laser crispness of his criticism that is so compelling.
...
Former advertising executive Steven Grasse founded Quaker City Merchantile and is the man behind Hendrick's Gin. He simply grew tired of selling other people's products and sat out to create his own. Quaker City lists Sailor Jerry Rum, Spodee Wine and Art in the Age craft spirits. But he builds brand experiences, not just brands. There are no outside creative agencies involved. It's as if he has a creative concept, then builds a product to server as a conduit for that content.
He assured me in our recent chat for ThisMoment in Content Marketing(embedded below) that wasn't the case. He said each brand's "environment" for lack of a better term was an organic creation he stumbled upon while getting to know the product, its origins, etc.

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