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This profile was last updated on 9/30/14  and contains information from public web pages.

Employment History

Board Memberships and Affiliations


  • bachelor's degree , advertising
    Newhouse School
  • Souderton high school
  • advertising degree
    Syracuse University
200 Total References
Web References
Hori Smoku Sailor Jerry - Cast & Crew, 30 Sept 2014 [cached]
Steven Grasse: Executive Producer/FHP
Steven Grasse is CEO of the multi-faceted marketing firm, Gyro Worldwide in Philadelphia.
Quaker City Mercantile: News & Press, 29 Jan 2010 [cached]
Steven Grasse on "The Today Show" 07/09/2007
Steven Grasse, the loveable founder and CEO of Quaker City Mercantile, is featured on "The Today Show" giving his two cents worth about this wacky new trend called "human directionals" - dudes who spin signs around at intersections.
Check it out and see if you can pick up some new moves: Steven Grasse on "The Today Show"
As befits an adman, especially one with extensive entrepreneurial sidelines like the Sailor Jerry clothing/booze brand and the Bikini Bandits films, Grasse decided, "let's take a crack at writing a book," but dumping on England, even with tongue in cheek, is something he thinks is entirely justified.
Steve Grasse and Quaker City Mercantile Featured In Philadelphia Magazine
Quaker City Mercantile: About Us, 27 July 2013 [cached]
About Steven Grasse
As the founder of QCM, Steven has created breakthrough products including Hendricks Gin, Sailor Jerry Rum and Art in the Age Spirits. He also spearheaded the wildly successful rebranding of Narragansett Beer. Steven believes in creating enduring brands and products with rich backstories that people can truly care about.
Learn more about Steven by watching this PSFK video.
Quaker City Mercantile: News & Press, 29 Jan 2010 [cached]
Steven Grasse uses ICBR to promote Evil Empire
So reads the motto for the International Coalition for British Reparations, founded by Philadelphia advertising executive Steven Grasse.
Steve Grasse and Quaker City Mercantile Featured In Philadelphia Magazine
Steven Grasse is a bit of ..., 25 June 2013 [cached]
Steven Grasse is a bit of living legend here at DIA. We told you all about his latest venture, Art in the Age, but that's only the tip of the iceberg with Grasse.
He started out in the advertising world, being called the original Mad Man and working with brands like Puma, Camel and Coca-Cola. He eventually moved on to booze (in a big way). Throughout his career he has had a hand in creating major brands such as Hendrick's Gin, Sailor Jerry, Narragansett Beer and Spodee Wine. He is the founder of Quaker City Mercantile and the highly anticipated Tamworth Lyceum. He makes his own spirits and has a drink (or two) every night. He's an alcohol lover's hero.
We caught up with Steven recently about his life in NH, his go-to drink choices and what makes his brands so successful.
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