Former advertising executive Steven Grasse founded Quaker City Merchantile and is the man behind Hendrick's Gin.
simply grew tired of selling other people's products and sat out to create his
Quaker City lists Sailor Jerry Rum, Spodee Wine and Art
in the Age craft spirits.
builds brand experiences, not just brands.
There are no outside creative agencies involved.
It's as if he
has a creative concept, then builds a product to server as a conduit for that content.
assured me in our recent chat for ThisMoment in Content Marketing(embedded below) that wasn't the case.
said each brand's "environment" for lack of a better term was an organic creation he
stumbled upon while getting to know the product, its origins, etc.
Thismoment in Content Marketing Talks Hendrick's Gin with CEO Steven Grasse