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This profile was last updated on 2/28/15  and contains information from public web pages and contributions from the ZoomInfo community.
 
Background

Employment History

Board Memberships and Affiliations

Education

  • bachelor's degree , advertising
    Newhouse School
  • Souderton high school
  • advertising degree
    Syracuse University
199 Total References
Web References
Hori Smoku Sailor Jerry - Cast & Crew
lookbook.sailorjerry.com, 28 Feb 2015 [cached]
Steven Grasse: Executive Producer/FHP
Steven Grasse is CEO of the multi-faceted marketing firm, Gyro Worldwide in Philadelphia.
Quaker City Mercantile: About Us
quakercitymercantile.com, 29 Jan 2015 [cached]
About Steven Grasse
...
As the founder of QCM, Steven has created breakthrough products including Hendricks Gin, Sailor Jerry Rum and Art in the Age Spirits. He also spearheaded the wildly successful rebranding of Narragansett Beer. Steven believes in creating enduring brands and products with rich backstories that people can truly care about.
Learn more about Steven by watching this PSFK video.
Quaker City Mercantile: News & Press
quakercitymercantile.com, 29 Jan 2010 [cached]
Steven Grasse uses ICBR to promote Evil Empire
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So reads the motto for the International Coalition for British Reparations, founded by Philadelphia advertising executive Steven Grasse.
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Steve Grasse and Quaker City Mercantile Featured In Philadelphia Magazine
Quaker City Mercantile: News & Press
quakercitymercantile.com, 17 Dec 2014 [cached]
Former advertising executive Steven Grasse founded Quaker City Merchantile and is the man behind Hendrick's Gin. He simply grew tired of selling other people's products and sat out to create his own. Quaker City lists Sailor Jerry Rum, Spodee Wine and Art in the Age craft spirits. But he builds brand experiences, not just brands. There are no outside creative agencies involved. It's as if he has a creative concept, then builds a product to server as a conduit for that content.
He assured me in our recent chat for ThisMoment in Content Marketing(embedded below) that wasn't the case. He said each brand's "environment" for lack of a better term was an organic creation he stumbled upon while getting to know the product, its origins, etc.
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Thismoment in Content Marketing Talks Hendrick's Gin with CEO Steven Grasse
Quaker City Mercantile: News & Press
quakercitymercantile.com, 10 Dec 2014 [cached]
"Ads Don't Exist Anymore": Jason Falls talks to CEO Steven Grasse
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That was the rhetorical answer Steven Grasse gave in my recent interview with him for ThisMoment in Content Marketing, a video series I'm doing for ThisMoment. He went on to say equally as revealing things, adding, "I mean nobody looks at advertising ... no one looks at outdoor, no one looks at print, no one looks at any of this stuff. At the same time, no one looks at your online content, either. Unless it's created as true entertainment, I think it's all invisible."
Getting a chance to talk to Grasse about advertising is like getting a chance to talk to Eddie Van Halen about playing guitar.
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Grasse is disruptive, which is a point of pride for me in my own work. That which gets attention is that which people remember, respect and keeps clients coming back. Grasse got so good at it his agency, Gyro Worldwide, became Quaker City Merchantile where their focus is marketing the brands they build, not that others bring to them. (Though they do take on the outside client from time to time.)
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Grasse created most of the ads for the R.J. Reynold's Tobacco Company in the 1990s. Yep. He wasn't just an ad guy ... he was one of those ad guys. And he knows it.
Certainly, this isn't the first time he has called out the ad industry. He seems to have a healthy disdain for anything frivolous. But it's the laser crispness of his criticism that is so compelling.
...
Former advertising executive Steven Grasse founded Quaker City Merchantile and is the man behind Hendrick's Gin. He simply grew tired of selling other people's products and sat out to create his own. Quaker City lists Sailor Jerry Rum, Spodee Wine and Art in the Age craft spirits. But he builds brand experiences, not just brands. There are no outside creative agencies involved. It's as if he has a creative concept, then builds a product to server as a conduit for that content.
He assured me in our recent chat for ThisMoment in Content Marketing(embedded below) that wasn't the case. He said each brand's "environment" for lack of a better term was an organic creation he stumbled upon while getting to know the product, its origins, etc.
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