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Background Information

Employment History

Advisory Board Member

Digalign LLC

President and Chief Executive Officer

Invincible Associates

Web References (9 Total References)


STEVEN FIELD |PRESIDENT|SMF CONSULTING Before becoming president of Invincible Associates Inc. eight years ago, Field was in the fashion industry. He owned a chain of 45 clothing specialty stores in the Northeast and manufactured apparel and shoes. Invincible Associates employed 27 and posted revenue of $1.5 million when Field became president.

Another Tough Season [cached]

For Steven Field, president and CEO of Largo, Fla.-based Invincible Associates, a roofing company, and Performance Exteriors, Invincible's sister company that handles all other exterior work, this is particularly troubling news.Field says he has millions of dollars of work still remaining due to hurricane damage during last year's devastating storm season, and the coming months could be particularly challenging if major storms again hit his area."Our first obligation is to take care of the work from last summer and fall," he says.But he'll have to balance that obligation with his "regular" business and, if predictions hold true, repairing damage caused by 2005 storms.

The upcoming hurricane season, predicted to be active, could cause various difficulties for remodelers and homeowners.
Field has learned some lessons from last year, when three hurricanes ripped through Florida in a matter of weeks, causing billions of dollars in damage.For one, should the storms hit, he'll cap his backlog at three or four months and not hire unqualified people to meet the nearly unlimited demand."I'm taking only the amount of work that I know we can handle without sacrificing quality," Field says.In his haste to help people who needed it last year, he says he ended up overextending himself, and the quality of work suffered."It happened to everyone," he says, speaking of other Florida contractors.

The Tampa Business Journal [cached]

Steven Field brings style to roofs, windows

The membrane comes in a variety of colors, but Field wanted something that would appeal to more customers.Working with an Israeli company, he designed a membrane with a shingle-like appearance in colors such as tan and terracotta.
"I brought a little fashion to the roofing industry," he said.
The price of the membrane roofing system, which carries a lifetime guarantee, usually falls between shingles and tile roofing, he said.Invincible Associates offers financing through the company itself and two banks and six finance companies.
Field said the company receives no fees or incentives when customers get financing.About half of the company's sales are financed.
The company owns its marketing and administration headquarters on 75th Street North off Bryan Dairy Road and a 6,000-square-foot warehouse nearby.Field said the company is debt-free.
"The hardest part was getting people to believe and buy into this roofing system and my vision," he said.
LARGO -- Steven Field believes he brought a sense of style to the roofing industry, one that sets his company apart from others and drives profit making.
Before becoming president of Invincible Associates Inc. eight years ago, Field was in the fashion industry.He owned a chain of 45 clothing specialty stores in the Northeast and manufactured apparel and shoes.
Field applied what he describes as aggressive sales techniques and business creativity to Invincible Associates.
"You're always looking for a niche in the fashion industry," he said."We have a niche in the roofing industry."
The company focuses on only one type of energy-efficient roofing and one type of window system.The roofing system includes some color and design changes that Field pioneered.
Invincible Associates employed 27 and posted revenue of $1.5 million when Field became president.
The company now employs 115, and revenue increased from $10.7 million in 2001 to $16 million in 2002.
"We control our own destiny," Field said."We don't wait for people to come to us.We're proactive."
That translates to marketing costs for Invincible Associates of approximately $500,000 a year, Field said.
Invincible Associates offers free video roof inspections, which Field said pays off by showing customers what they usually cannot see and demonstrates a need, he said.
The company offered only roofing until Field decided to diversify and tapped into its customer base to also sell energy efficient windows.

TCPalm: Local News [cached]

Invincible CEO Steven Field, who wasn't at Friday's meeting, said the purpose of returning the deposits was to provide an option for homeowners waiting for new carports and storage sheds.Field said he wasn't going to be able to fulfill all of the 146 contracts in a timely manner because of a lack of work crews.

"We were probably naive" about the demand for manufactured home components, Field said."We got backed up on aluminum jobs, and I got very uncomfortable having all these deposits.Barefoot Bay was one of the largest areas where we were flooded."
Field said he accompanied each deposit with a letter to the homeowners explaining the delay problem.Almost all the checks have been cashed, he said.
"I wanted to give the people a chance to find another contractor rather than wait for four to five months on us," Field said.

The New Workforce [cached]

The Largo, Fla.-based contractor launched a nationwide recruiting campaign at the end of last summer to double its workforce to 300 in order to handle the repair work that Invincible's president, Steven Field, is anticipating after the recent hurricanes that tore through the state.

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