The effort started about three years ago when residents, many of them tourism promoters, asked to create some aesthetic continuity to the town that increasingly relies on wine tourism, said Steve Zetz, city planner.
It took so long because, well, people disagree.
"Signs are like art, every one has their own opinion on what looks good and what doesn't," Zetz
Signs regulations also must tiptoe through property rights and free speech issues, too.
"It's a minefield with extra mines in it," Zetz
said the measure would most likely pass tonight because the Council has reviewed many drafts of the ordinance.